Imagine observing a user in Denmark explore your prototype from a conference room in the Midwest as your clients observe the live session online from Mumbai and Chicago. This case study will demonstrate how remote user research shaped the redesign of the global marketing website for TCS, a top tier IT services company based in India. Two rounds of remote user research enabled a multidisciplinary design team to create personas and transform the site to better address the needs of worldwide prospects, current customers, analysts, and career seekers. The solution was an improved information architecture, navigation, page templates, a new look and feel, value added features like an interactive map, and a new content management platform (Microsoft Office SharePoint Server 2007). Before and after pictures, as well as interim wireframes and designs, illustrate how we moved from point A to point B. The presentation will conclude with a quick look at post-launch site analytics that provide feedback about the site’s performance.
This presentation will especially focus on:
• how to reach an audience that was very select and widely distributed
• remote testing methods for card sorting
• medium-fidelity prototyping
• workarounds for international remote testing
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