About As a brand strategist, I believe the client's brand must be interesting and attractive to all stakeholders, not just its desired consumer target. It must be lead by a purpose and know why it exists beyond selling a product. At United Entertainment Group, I am primarily focused on UEG's P&G and Frito Lay portfolio, but consult on all clients at UEG.
Before joining UEG, I was with imc², a digital, full-service marketing agency, for five years as a director in the brand strategy group. My passion for new media and emerging technologies led me to Atlanta, as a consultant for The Coca-Cola Company on the new marketing opportunities presented by social media. Also while at imc², I helpe