Your SlideShare is downloading. ×
0
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
PT Cloud Online PT: How To Start Your Own Online PT Business
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

PT Cloud Online PT: How To Start Your Own Online PT Business

401

Published on

For personal trainers to engage with a larger percentage of the marketplace, they must be able to deliver their knowledge, experience and expertise online. …

For personal trainers to engage with a larger percentage of the marketplace, they must be able to deliver their knowledge, experience and expertise online.

Engaging with people involves more than having a website, it requires a website that allows you to communicate effectively with customers, and provide help, support and advice, so they achieve their goals.

This presentation looks at the steps needed to not just start an online PT business, but how to grow one through delivering results to online clients.

Published in: Education, Health & Medicine
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
401
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Who$Are$We?$ !!!!!PT!Cloud!is!the!only!online!training!system,!that!as!well!as!allowing!trainers!to!provide!their!skills!and!exper:se!to!a! larger!percentage!of!the!marketplace,!it!also!provides!business!coaching!on!how!to!become!a!successful!online! health!and!fitness!coach,!and!build!a!profitable!online!business! ! Our!aim:! ! 1.!To!be!leaders!in!the!online!PT!industry! 2.!To!change!the!percep:on!of!how!personal!trainers!can!help! 3.!To!make!PT!more!accessible!to!more!of!the!marketplace! 4.!To!help!PT’s!build!profitable!and!sustainable!businesses!! PT Cloud
  • 2. $$PT$Industry$Leaders$ ! Currently!less!than!1%!of!the!general!public!are!receiving!health!&!fitness!help!and! advice!from!personal!trainers! ! This!is!far!to!low!to!sustain!such!a!high!number!of!personal!trainers!currently!in!the! industry,!and!with!ten!thousand!newly!qualified!personal!trainers!coming!into!the! industry!here!in!the!UK!each!year,!it!is!far!to!low!to!sustain!anymore!business!growth! ! The!problem!is,!there!is!plenty!of!business!for!all!personal!trainers,!but!most!people! don’t!want!what!the!personal!training!industry!is!currently!offering.!Their!percep:on! of!personal!training!is!very!different!from!what!we!think!and!can!offer!as!personal! trainers.!! ! Un:l!we!change!that!percep:on,!we!will!be!stuck!with!the!sad!figure!of!80%!of! personal!trainers!not!being!in!business!12Omonths!aPer!becoming!qualified! ! So,!we!see!online!PT!as!a!way!of!helping!personal!trainers!create!sustainable! businesses,!and!have!a!longOterm!career!as!a!personal!trainer.!! ! And!in!the!process,!make!them!industry!leaders!when!it!comes!to!running!a!business,! that!helps!improve!as!many!peoples!health!and!fitness!as!possible! PT Cloud
  • 3. $$Changing$Percep9ons$ ! The!first!thing!that!has!to!change!to!make!personal!training!more!affordable!and!accessible!to!a!higher!percentage!of!the!market!place,!is!to!change! the!general!publics!percep:on!of!what!personal!training!is! ! For!example,!why!do!more!people!seek!weight!loss!help!from!weight!loss!companies!than!personal!trainers?! ! I!know!for!a!fact,!that!any!personal!trainer!worth!their!salt,!can!provide!more!effec:ve!longOterm!weight!loss!results,!then!the!majority!of!weight!loss! businesses!currently!out!there.!! ! So!why!do!more!people!pay!these!weight!loss!companies,!to!lose!weight,!then!pay!for!a!personal!trainer?! ! I!think!people!don’t!believe!we!understand!them,!and!what!they!are!going!through.!The!picture!on!the!right!highlights!this!issue!nicely.!How!many! people!would!pay!good!money!for!the!first!4!percep:ons!of!personal!training?! ! And!why!do!so!few!see!us!as!the!coach!in!the!corner,!helping!them!fight!the!challenges!they!face?! ! PT Cloud
  • 4. $$Changing$Percep9ons$ ! We!need!to!go!out!to!the!market!place,!and!engage!with!the!people!who!would!benefit!from! our!skills,!exper:se!and!knowledge.! ! And!when!we!do,!have!a!product!or!service!that!fits!in!with!the!finances,!:me!and!effort! they!are!willing!to!give!it,!not!what!we!think!they!should!give!to!it.!! ! So!if!you!are!saying!to!a!poten:al!client!“I!want!to!help!you,!but!you!first!must!pay!me!£40! per!hour”,!then!you!will!have!more!people!saying!no,!than!yes!to!you.! ! Instead!of!saying!to!someone!what!you!charge,!why!not!ask!them,!how!much!they!can! afford!right!now! ! If!a!poten:al!client!tells!you!“At!the!moment,!I!only!want!to!invest!an!extra!£10!per!month”,! can!your!current!business!model!help!them,!or!do!you!say!no!to!them! ! By!providing!something!that!matches!what!a!poten:al!client!is!willing!to!invest,!allows!them! to!become!a!client,!with!the!chance!of!them!inves:ng!more!in!you,!at!a!later!date! ! By!having!this!approach,!the!percep:on!they!have!of!you!as!a!PT!will!change! ! They!will!perceive!you!as!someone!who!wants!to!help,!any!way!you!can,!not!just!someone! trying!to!sell!them!something!they!don’t!want,!or!care!for!!!! PT Cloud
  • 5. Part$One$ ! So!lets!look!at!why!you!should!have!your!own!online!personal!training!business.! ! And!what!it!will!take!to!make!a!success!of!it!.! !!!! PT Cloud
  • 6. $$Having$The$Right$Product(s)$ ! For!any!business!to!survive,!you!first!need!the!right!product!or!service! ! A!product!or!service!that!people!value,!and!are!willing!to!invest!in! ! Currently!most!of!the!personal!training!industry!is!only!offering!a!product!or!service!that!less! than!1%!of!the!general!public!value,!and!want! ! This!business!approach!creates!too!much!compe::on!for!most!personal!trainers,!as!a!very!small! market!percentage!is!being!targeted!by!a!high!percentage!of!trainers! ! For!personal!trainers!to!survive!against!such!s:ff!compe::on,!they!need!to!stand!out!from!the! crowd! ! Also,!this!business!model,!doesn’t!lend!it!self!to!a!longOterm!approach,!as!it’s!life!and!growth!is! dependent!on!the!trainer!giving!an!hour!per!client! ! When!the!trainer!is!unable!to!give!that!face!to!face!hour!of!their!:me,!the!product!or!service! can’t!be!delivered! ! The!personal!training!businesses!that!survive,!diversify,!and!are!able!to!keep!growing!beyond! face!to!face!hourly!sessions!! PT Cloud
  • 7. $$Marke9ng$Your$Product$ ! 1.!Market!Analysis! ! 2.!Market!Strategy! ! 3.!Macro/Micro!Analysis! ! 4.!Market!Penetra:on! ! 5.!Market!Posi:oning PT Cloud
  • 8. $$Marke9ng$Your$Product$ ! So!you!have!the!right!product!or!products.!But!are!the!right!people!aware!of!this?! ! The!majority!of!PT’s!I!speak!to!don’t!really!understand!marke:ng,!as!they!are!constantly!struggling!to!find!clients.!! ! Which!is!strange,!as!there!is!plenty!of!poten:al!clients!out!there.! ! For!your!PT!business!to!not!just!survive!but!keep!growing,!the!following!marke:ng!requirements!are!needed:! ! Market$Analysis:$understand!your!market,!what!is!they!want,!how!do!they!want!it!delivered,!and!how!much!they!are!willing!to!pay.!These! are!just!some!of!the!things!that!need!answering!when!you!analysis!the!market!! ! Market$Strategy:$so!now!you!know!what!the!market!wants,!how!they!want!it!delivered!and!what!they!are!willing!to!pay.!What!strategy!do! you!have!when!it!comes!to!showing!them,!you!have!the!right!product!or!service! ! Marco/Micro$Analysis:$what!is!your!master!plan!when!it!comes!to!marke:ng!your!business?!And!what!are!the!small!ac:ons!you!need!to! do!each!day!and!week,!to!implement!your!master!plan! ! Market$Penetra9on:!so!what!area!of!the!industry!do!you!want!to!market!yourself!to?!What!will!it!take!to!get!your!business!seen!above! everyone!else's!business?! ! Market$Posi9oning:!posi:oning!your!business!so!the!right!people!see!it,!and!having!the!right!price!range!for!the!type!of!product!or!service! you!are!offering,!will!help!you!stand!out! ! If!we!take!all!these!marke:ng!rules,!we!can!see!that!Online!Personal!Training!allows!you!to!market!your!skills!and!exper:se,!to!a!much! larger!marketplace,!and!provide!them!with!something!they!want! ! Something!face!to!face!personal!training!can’t!do!as!effec:vely!! PT Cloud
  • 9. $$The$Steps$To$Growing$A$PT$Business$ ! 1.!Having!a!product!people!want!not!need! ! 2.!Finding!people!who!are!interested!in!your!product! ! 3.!Get!clients!to!achieve!results!and!therefore!stay!clients! ! 4.!Providing!addi:onal!services! ! 5.!Breaking!free!from!:me!restric:ons!(ball!and!chain)! ! 6.!Building!a!business!beyond!yourself!! PT Cloud
  • 10. The$Steps$To$Growing$A$PT$Business$ ! If!do!know!how!to!market!your!business!effec:vely,!do!you!have!a!business!that!will!keep!growing?! ! For!any!business!to!keep!growing,!the!following!steps!are!required.!! ! Step1:!Having!a!product!that!people!want!is!more!important,!than!having!a!product!that!you!think!people!need.!Only!aPer!giving!someone!what!they!want,!will! they!be!willing!to!invest!in,!what!you!think!they!need! ! Step$2:$The!next!step!is!to!find!the!right!people!who!are!interested!in!your!product!(they!are!the!people!who!want!what!you!have,!not!necessarily!want!what!you! think!they!need)! ! Step$3:$When!you!have!achieved!geeng!the!clients!you!want,!you!then!need!to!make!sure!you!help!them!achieve!what!they!want,!or!they!will!stop!being!a! client.!This!step!will!determine!how!good!your!product!is.! ! Step$4:$Exis:ng!clients!are!then!more!likely!to!invest!in!other!services!you!provide,!increasing!the!spend!per!client.! ! Step$5:!You!need!a!product!that!will!not!be!restricted!by!the!:me!it!takes!to!provide!it.!In!face!to!face!PT,!your!:me!is!limited,!therefore!business!growth!is! restricted.!(We!will!look!more!closely!at!this!step!in!the!next!slide)! ! Step$6:$And!the!last!step!is!when!you!have!a!business!that!doesn’t!require!you!to!be!somewhere!at!a!certain!:me,!and!will!have!other!people!genera:ng!income! for!you.!! ! Face!to!face!personal!training!will!get!you!to!step!three,!but!will!struggle!to!get!you!to!step!six.!! ! Online!personal!training!allows!your!business!to!provide!an!addi:onal!service,!and!helps!you!break!free!from!the!:me!restric:ons!that!face!to!face!personal! training!brings! ! And!by!crea:ng!a!successful!online!personal!training!business,!you!can!become!a!leader!in!the!future!of!our!industry,!and!provide!your!exper:se!and!experience! to!other!trainers,!genera:ng!an!income!that!is!passive! ! Which!then!will!allow!you!to!focus!more!of!your!:me!and!effort!on!other!areas!of!your!business! PT Cloud
  • 11. $$Breaking$Free$ ! Lets!look!more!closely!at!step!five.! ! The!most!common!personal!training!business!model,!is!based!on! trainers!providing!their!skills!and!exper:se!to!one!person!at!a!:me,!for! 60!minutes.!! ! And!if!as!a!trainer!you!are!unable!to!provide!this!par:cular!service,!for! example!due!to!sickness,!injury,!or!being!on!holiday,!for!both!trainer! and!client,!you!will!not!earn!an!income.!! ! Also,!we!already!know!that!on!average!less!than!1%!of!the!general! public!are!interested!in!and!paying!for!this!type!of!service.! ! Online!personal!training!allows!you!to!provide!your!exper:se!and! knowledge!as!a!trainer,!to!more!people,!in!less!:me!than!face!to!face! personal!training.! ! Also,!online!personal!training!allows!you!to!deliver!a!service!from! anywhere!at!any:me.! !!!! PT Cloud
  • 12. $$Become$More$ARrac9ve$ ! As!we!have!already!discussed,!less!than!1%!of!the!popula:on!are!willing!to!invest!in! face!to!face!personal!training.!! ! And!it!has!been!this!way!for!the!last!20!years,!and!it!doesn’t!look!like!this!will! change!any:me!soon! ! So!what!about!the!other!99%!of!the!popula:on?! ! What!can!you!provide!them?! ! We!know!that!people!want!to!improve!their!health,!or!stop!it!geeng!worse! ! So!are!you!able!to!provide!your!skills,!exper:se,!and!knowledge!in!health!and! fitness!to!anyone,!no!majer!the!cost!or!accessibility?! ! Trainers!who!can,!have!different!clients!who!range!from!one!to!one,!group!based!or! online,!and!therefore!have!a!greater!chance!of!tapping!into!the!99%!of!the! popula:on! ! Having!this!business!approach!will!make!you!of!value!to!a!larger!percentage!of!the! market!place! ! And!will!increase!the!number!of!people!who!will!invest!in!you,!and!decrease!the! number!of!people!saying!no!to!you!! ! And!what!business!wouldn’t!want!that! PT Cloud
  • 13. $$PT$Through$Different$Mediums$ ! To!make!your!business!of!value!to!more!people,!you!need!to!be!able!to!deliver!your! service!through!different!mediums.! ! Different!mediums!will!make!your!business!more!accessible!to!more!people.! ! And!this!will!help!you!and!poten:al!customers!break!free!of!:me,!loca:on!and!financial! restric:ons,!that!tradi:onal!PT!businesses!have.! ! Business!growth!will!occur!due!to!nonOtradi:onal!PT!clients!paying!for!your!skills!and! exper:se,!which!before!was!unavailable!to!them.! ! So!what!are!the!different!ways!you!can!provide!your!skills!and!exper:se?! !!!! PT Cloud
  • 14. PT$Through$Different$Mediums$ ! 1.!One!to!one!physical!training! 2.!Small!group!physical!training! 3.!Large!group!physical!training!(boot!camps)! 4.!Educa:onal!workshops/seminars! 5.!Online!personal!training! 6.!Local/Na:onal!Press!Ar:cles! 7.!Books/Videos! 8.!Fitness!Fad!! ! Here!are!just!some!of!the!different!mediums!you!could!use!to!grow!your!business.! ! They!are!listed!in!the!order!of!the!number!people!you!can!influence,!in!other!words,!able!to!provide!your!skills!and!exper:se!to.! ! One!to!one!training!has!the!least!influence.! ! Where!a!fitness!fad!could!end!up!influencing!thousands!of!people.! ! So!which!medium!or!mediums!are!you!currently!offering!as!a!business?! ! And!which!ones!could!you!start!offering?! PT Cloud
  • 15. $$Part$Two$ ! In!Part!Two,!we!will!look!at!the!business!belief,!which!will!be!required!to!run!a!successful!online!PT!business.! ! !!!! This!is!the!area!I!have!found,!is!the!main!reason!personal!trainers!struggle!to!have!a!successful!online!business.! PT Cloud
  • 16. Beliefs To!develop!an!online!training!business,!you!first!must!change!your!current!business!belief.! ! The!majority!of!personal!trainers!have!a!belief,!that!the!only!way!they!can!help!people!achieve!results,!is!by!being!face!to!face!with!them,!and!provide!physical!training! sessions.!! ! That!can!be!through!either!one!to!one!training,!classes!or!bootcamps.!But!all!these!approaches!involve!being!there!to!train!someone.! ! For!you!to!run!a!successful!online!business,!that!belief!has!to!change!to!more!of!a!coaching!approach.! ! ! PT Cloud
  • 17. ! Beliefs So!lets!look!more!closely!at!the!power!of!belief:! ! Beliefs!will!ul:mately!determine!the!ac:ons!you!take.! ! This!is!due!to!the!following!process:! ! O!Beliefs!decide!what!we!think! ! O!What!we!think!decides!our!emo:ons! ! O!Our!emo:ons!decide!how!we!act!! ! O!And!these!ac:ons!reinforce!our!beliefs! ! So!if!you!believe!that!you!are!unable!to!help!people!achieve!results!through!online!training,!your!focus!(or!thoughts)!will!be!on!the!things!that!reinforce! your!belief!(because!sub!consciously!we!want!to!prove!ourselves!right!not!wrong).!You!then!feel!the!emo:on!that!comes!from!the!thought!of!being! proven!right.! ! Your!ac:ons,!will!reflect!your!emo:ons,!and!help!reinforce!that!your!belief!was!right!in!the!first!place,!and!you!now!have!proof!to!back!it!up.!To!achieve!a! different!result!to!what!you!have!always!achieved,!you!first!need!to!change!the!belief,!so!you!are!able!to!achieve!a!different!result.! ! So!you!can!see,!it!is!your!belief!that!will!determine!if!you!can!be!a!successful!online!PT,!or!not.! PT Cloud
  • 18. Changing$Limi9ng$Beliefs$ ! One!of!the!biggest!limi:ng!beliefs!that!needs!changing!in!the!personal! training!industry,!is!the!belief!we!can!only!help!people!by!being!face!to!face! with!them.! ! If!this!belief!doesn’t!change,!then!the!majority!of!trainers!will!only!be!able!to! help!the!1%!of!the!public!who!are!willing!to!pay!and!want!face!to!face!help.! ! For!this!to!happen!we!need!to!change!our!current!mindOset,!from!physical! face!to!face!training,!to!a!coaching!mindset,!which!can!be!applied!remotely.!! ! For!coaching!to!work,!the!ability!to!communicate!effec:vely!is!key.! ! Communica:ng!with!an!online!client!is!very!different!from!communica:ng! with!a!client!face!to!face.! ! And!if!you!apply!how!you!communicate!with!your!face!to!face!clients,!to! clients!online,!you!will!find!your!ability!to!build!believe!and!trust,!difficult.!! ! ! PT Cloud
  • 19. Changing$Limi9ng$Beliefs$contd….$ ! As!a!personal!trainer,!your!ability!to!influence!people,!is!down!to!them!trus:ng!and!believing!you!can!deliver!what!they!want,!and! determines!how!big!your!client!base!will!be.! ! If!as!a!trainer,!you!have!10!clients,!who!you!train!three!:mes!a!week,!you!might!be!conduc:ng!30!PT!sessions!a!week,!but!you!only! influencing!a!client!base!of!10.! ! Even!if!you!train!30!clients!once!per!week,!your!area!of!influence!is!s:ll!very!small.! ! A!training!mindset!is!ideal!for!a!small!client!base,!but!only!a!coaching!mindset!can!work!for!a!large!client!base.! ! So!the!amount!of!people!you!can!influence!will!come!down!to!your!mindset:!do!you!coach!someone!to!get!results,!or!do!you!train! them?! ! Your!mindset!will!determine!if!you!have!a!client!base!of!no!more!than!30O40!clients,!or!a!client!base!in!the!hundreds.! ! PT Cloud
  • 20. Change$Requires$Help$ ! Of!course!changing!mindsets!and!beliefs!is!not!easy,!and!just!like!our!clients,!help!is!needed!to!achieve!this.! ! What!you!will!find!when!it!comes!to!changing!your!business!mindset,!from!a!training!approach!to!a!coaching!approach,!is!the!need! to!step!out!of!your!comfort!zone,!and!at!first!feel!uncomfortable.! ! But!change!is!uncomfortable!for!anyone,!otherwise!change!would!be!easy,!and!everyone!would!achieve!what!they!want.! ! Successful!people!understand!that!to!achieve!something!they!want,!that!they!currently!don’t!have,!they!first!to!need!to!change! what!they!are!currently!doing.! ! Which!is!challenging!and!uncomfortable.!! ! But!they!have!also!learnt!from!succeeding!in!the!past,!that!this!is!the!process!which!is!required.! ! To!help!manage!change,!having!a!powerful!reason!(or!vision)!to!want!to!change,!will!help!you!get!through!this!period!of!discomfort.!! ! If!the!reason!for!change!is!not!strong!enough,!you!will!stay!in!your!comfort!zone,!and!keep!geeng!the!result!you!have!always!got.!! ! If!you!don’t!have!a!strong!enough!desire!to!change!the!way!you!are!providing!your!personal!training!service,!then!you!will!always! find!reasons!not!to!change.!! ! ! So!for!online!PT!to!work,!you!have!to!want!it!to!work,!and!are!willing!to!work!through!the!challenges!you!will!encounter.! ! Saying!that,!if!you!are!happy!with!what!you!are!currently!achieving,!then!change!is!not!required.! ! Change!is!only!required,!if!you!want!to!have!something!bejer!then!what!you!currently!have. PT Cloud
  • 21. $$Part$Three$ ! !!!! In!Part!Three,!we!will!look!at!the!steps!needed!to!be!a!successful!online!health!and!fitness!coach.! PT Cloud
  • 22. Step$1$To$Being$A$Successful$Online$Coach$ ! Discover!why!you!really!want!to!be!a!health!and!fitness!coach,!and!be!turned!on!about!it.! ! People!who!coach!well!are!people!who!love!helping!people,!and!want!the!most!for!them.! ! A!coach!usually!has!a!knack!for!recognizing!the!strengths!and!assets!of!another!human!being.! ! Given!this!ability,!the!coach!can!give!good!advice,!listen!between!the!words,!and!educate!the!client,!so! they!can!take!full!advantage!of!the!coaches!knowledge!and!experience.! PT Cloud
  • 23. Step$2$To$Being$A$Successful$Online$Coach$ ! Get!in!a!good!space,!personally.!Your!coaching!can!only!be!as!good!as!your!life!is.! ! Coaching!others!is!a!responsibility;!clients!entrust!themselves,!their!visions,!and!their!goals!to!you.! ! You!should!be!in!excellent!health,!free!from!addic:ons!or!ajachments.!You!can’t!be!addicted!or!ajached! to!unhealthy!habits!and!coach!well.! PT Cloud
  • 24. Step$3$To$Being$A$Successful$Online$Coach$ ! Hire!a!mentor/coach;!learn!from!an!expert.! ! People!who!ajempt!to!develop!a!health!and!fitness!coaching!prac:ce!by!themselves!rarely!are!successful.! ! Why?!Because!coaching!is!both!an!art!and!a!technology!and!requires!a!mentoring!structure!to!insure!the! proper!balance.! PT Cloud
  • 25. Step$4$To$Being$A$Successful$Online$Coach$ ! Ajract!clients!who!are!ready!now!for!what!you!have!to!offer.!A!coach!usually!ajracts!clients!who!are! either!a!step!behind!or!a!step!ahead!of!you!in!health!and!fitness.! ! Thus,!you!want!to!ask!for!and!ajract!the!clients!who!appreciate!where!you!are!in!your!health!and!fitness! business,!and!where!you’ve!come!from.! ! It!inspires!most!clients!to!learn!that!you!have!the!desire,!strength,!and!determina:on!to!achieve!goals.!! ! Success!breeds!success.!Let!people!know!how!successful!you!are,!and!how!successful!you!will!make!them. PT Cloud
  • 26. Step$5$To$Being$A$Successful$Online$Coach$ ! Deliver!100!percent,!and!your!business!will!fill!simply!from!referrals.!! ! The!ques:on!most!asked!by!prospec:ve!health!and!fitness!coaches!is!“How!will!I!get!online!clients?”! ! The!best!way!to!get!new!online!clients,!is!to!have!success!with!current!clients.!And!they!will!recommend! you!to!everyone!they!know.
 Here!are!a!few!ways!to!get!results!with!current!clients:
 •!Keep!expecta:ons!low! •!Understand!to!be!understood
 •!Ask!clients!to!do!more,!a!lot!more
 •!Don’t!accept!excuses
 •!Expect!a!lot!from!them
 •!Clients!want!you!to!be!straight,!caring,!and!relentless! PT Cloud
  • 27. Step$6$To$Being$A$Successful$Online$Coach$ ! Know!what!you!must!know;!then!master!it.!APer!you!have!selected!your!niche,!design!a!plan!to!learn!and! master!everything!about!that!area.! ! If!your!focus!is!weight!loss,!read,!study,!prac:ce!what!you!learn.
 Whatever!the!specialty,!don’t!just!learn!it;!master!it!!! PT Cloud
  • 28. $$Part$Four$ ! !!!! In!Part!Four,!we!look!at!how!you!can!get!online!clients!to!achieve!their!goals! ! Just!like!face!to!face!personal!training,!if!clients!don’t!achieve!results,!they!don’t!stay!clients!for!long! PT Cloud
  • 29. How$To$Achieve$Results$Online$ ! Step$One:$$ ! Build!strong!rapport,!let!the!client!know!you!understand!their!desires!and! challenges! PT Cloud
  • 30. How$To$Achieve$Results$Online$ ! Building$Strong$Rapport$ ! Online!clients!need!high!levels!of!empowerment,!to!go!and!do!what!is!required!without!someone!being!next!to!them!to!mo:vate!them!to!do!it.! ! To!achieve!this!as!an!online!coach,!you!first!must!build!strong!rapport.! ! Only!then!can!you!influence!someone!to!make!the!changes!needed!to!achieve!what!they!want.! ! Having!strong!rapport!with!your!online!client,!will!show!them!that!you!understand!how!much!they!want!to!achieve!what!they!want,!the!challenges! they!face!in!achieving!it,!and!how!they!can!overcome!those!challenges.!! ! As!the!late!Stephen!Covey!described!in!his!book!‘The!7!Habits!of!Highly!Effec:ve!People’,!! ! “First!Understand!To!Be!Understood’! ! If!the!person!you!are!trying!to!influence,!believes!you!fully!understand!them,!then!they!are!more!likely!to!believe!what!you!are!sugges:ng!that!they! do.! ! The!following!pages!suggest!some!very!effec:ve!ques:ons!you!can!ask,!to!build!strong!rapport!with!clients!online! PT Cloud
  • 31. What$Is$They$Want?$ ! “What!are!your!goals?”! ! “Where!do!you!want!to!get!to?”! ! “What!will!it!be!like!when!you!get!there?”! ! “What!will!you!gain!when!you!get!there?”! ! “What!are!the!benefits!of!achieving!this?”! ! “Why!do!you!want!this?”! These!ques:ons!help!you!as!a!coach!understand!someone’s!desire!to!achieve!something! ! And!they!also!allow!the!client!to!believe,!that!you!want!to!understand! PT Cloud
  • 32. What$Is$It$They$Have$Got?$ ! ! “What’s!working!for!you?”! ! “What!challenges!do!you!have?”! ! “What’s!stopping!you!geeng!what!you!want?”! ! “What!barriers!are!you!facing?”! ! “Why!aren’t!you!where!you!want!to!be?”! ! These!set!of!ques:ons!allows!you!as!a!coach!to!understand!the!clients!current!situa:on,!and!the!challenges!they!are!facing!to!achieve!what! they!want! ! They!also!increase!the!clients!belief!that!you!understand!how!hard!they!think!it’s!going!to!be!to!achieve!what!they!want! PT Cloud
  • 33. What$Is$It$They$Have$To$Do?$ ! ! “What!do!you!feel!you!need!to!do?”! ! “What!specific!things!can!you!do?”! ! “When!can!you!do!them?”! ! “What!do!you!need!to!do!to!move!forward?”! ! The!last!set!of!ques:ons!to!ask!to!build!very!strong!rapport!with!your!online!client,!is!what!they!believe!they!need,!and!can!do!to!achieve! what!they!want! ! This!is!the!most!important!stage,!as!online!clients!have!to!feel!more!empowered!than!face!to!face!clients,!in!believing!that!they!can!do! what!is!needed,!to!achieve!what!they!desire! ! As!you!can!see!from!the!last!few!slides! ! The!ques:ons!you!ask,!need!to!short!and!to!the!point! ! If!not,!the!online!client!won’t!fully!understand!what!is!being!asked,!and!reply!with!more!ques:ons,!or!give!you!the!wrong!answers! PT Cloud
  • 34. How$To$Achieve$Results$Online$ ! Step$Two:$$ ! Provide!a!client!with!a!nutri:on,!exercise!and!a!lifestyle!programme!that!is!easy! for!them!to!understand!and!follow! PT Cloud
  • 35. How$To$Achieve$Results$Online$ ! Nutri9on,$Exercise$&$Lifestyle$Programmes$$$ ! We!have!found!that!when!trainers!have!provided!very!inOdepth!nutri:on,!exercise!&!lifestyle!plans!online,!clients!have!been!less!likely!to!follow! them.! ! This!is!due!to!the!general!publics!lack!of!health!&!fitness!knowledge,!and!when!confronted!with!informa:on!that!requires!high!levels!of! understanding,!they!are!more!likely!to!go!back!into!their!comfort!zone,!and!keep!doing!something!they!do!understand.! ! As!trainers,!we!need!to!understand,!that!health!and!fitness!informa:on,!which!seems!basic!to!us,!is!very!advanced!to!the!majority!of!people!we! engage!with.! ! If!someone!has!to!take!more!than!five!minutes!to!understand!what!they!have!been!given!online,!then!they!are!very!unlikely!to!keep!coming!back! for!more.! ! They!see!it!as!confusing!and!:me!intensive.! ! So!make!sure!that!what!you!provide!to!someone!online,!is!easy!to!understand!an!implement.! ! If!they!have!to!keep!asking!ques:ons!about!what!you!have!sent!them,!then!that!takes!up!their!:me,!as!well!as!yours,!and!can!lead!to!high!drop!out! rates.! PT Cloud
  • 36. How$To$Achieve$Results$Online$ ! Step$Three:$$ ! Provide!regular!newslejers,!emails,!blogs,!or!even!monthly!online!group!mee:ngs! ! People!love!being!part!of!something.! ! A!good!way!to!help!clients!get!results,!and!stay!as!clients,!is!to!make!them!feel!part!of!something,!which! provides!support!and!help,!and!a!sense!of!community.! ! It!has!also!been!found!that!regular!communica:on,!keeps!people!focused!and!on!course.! PT Cloud
  • 37. How$To$Achieve$Results$Online$ ! Step$Four:$$ ! Show!client!progression!(no!majer!how!small)!to!keep!them!mo:vated!and!on! track! ! The!last!step!to!helping!clients!get!results!online,!is!to!highlight!to!them!any!progression!they!have!made,!no! majer!how!small.! ! As!most!of!your!online!clients!will!hardly!(if!ever)!get!to!be!face!to!face!with!you,!then!your!ability!to!keep! them!mo:vated!is!going!to!be!down!to!how!well!they!are!progressing.! ! Keep!regular!contact!with!them,!and!encourage!feedback!on!how!they!are!doing,!and!highlight!any!success! that!has!been!achieved.!! PT Cloud
  • 38. Review$ ! This!has!just!been!an!introduc:on!to!what!it!will!take!to!build!a!successful!online!PT!business.! ! We!have!looked!at!why!a!coaching!approach!is!needed!to!achieve!online!results,!the!steps!needed!to!have!an!online!business,!and!what!is!the!best!why!to!help! online!clients!achieve!results.! !! But!the!main!thing!to!take!away!from!this!ebook,!is!your!mindset!to!running!an!online!PT!business!might!need!to!change,!and!your!belief!in!how!you!can!help! people!might!also!need!to!change.! PT Cloud
  • 39. ! So What To Do Next.....? Take Action...... ! ! If you would like additional support from Your Lifestyle on how to build and grow an online PT business, you can sign up to a 7 day free trial of the PT Cloud by using the following link ! ! - http://ptpromosignup.yourlifestyleuk.co.uk/! ! The 7-day trial will provide you with the following:! ! • How to use an online training site webinar! • How to find online clients! • How to coach clients online! • How to promote your online PT business! ! If you then wish to sign up to the PT Cloud you can do so after the 7 day trial, and as introductory offer, you will receive 10% off by using the code “ebook10” ! ! Or just email us for more info at info@yourlifestyleuk.co.uk PT Cloud
  • 40. PT Cloud
  • 41. ! Thank$You$ If!you!have!any!ques:ons!with!regards!to!this!webinar,!or!are!interested!in!purchasing!a!PT!Cloud!portal!please! email!or!call!me:! ! (+44)7788651269! ! chris.deavin@yourlifestyleuk.co.uk! PT Cloud

×