It all begins with the fundamentals.
A special presentation by Chris Shugart
The ideal scene for most any commercial website is to attract
prospects to your site who are likely to be interested in your
products or services.
But online advertising is different from other media in a very
important way. It’s ideally suited for two-way communication.
Your site needs to be more than an elaborate online brochure.
It should engage your customers in way to which they’ll be
eager to respond.
Far from being magic, a website is built
on the fundamentals of effective
communication━plus a little bit of IT
Well organized Information Architecture
Simple User Interface
Search Engine Friendly Content
An attractive look is an important
element for any website. But as most
web developers will tell you, “content is
king.” Without valuable content, your site
The diagram on the left is a “user experience
honeycomb” designed by Internet consultant
and author Peter Morville. It illustrates the
essential characteristics of a superior quality
Providing your public with valuable content is
the name of the game. All of your visual
elements should serve a single purpose: attract
visitors, provide them with a reason to stay, and
encourage them to return again and again.