What I believe; what I can do and what I enjoyed in my work.

1. CC Media and Marketing
A Media and Direct Response
Consulting Service
Essential Direct Response Media Support for
Advertisers and Advertising Agencies
that translate business and marketing goals into
smart strategies, well-executed tactics and
effective results

2. Guiding Principles
No company has everything it needs to answer every question, explore
every opportunity or manage every contingency. Growth takes financial
and intellectual resources and the outcome can be uncertain. New horizons
may require different expertise, fresh thinking or simply another point of
view.
In any economy, good or bad, smart companies grow by taking measured
steps, evaluating each milestone and investing accordingly.
My purpose is to provide expertise, support and guidance as you define and
implement your marketing needs.

3. Benefits
 Top media strategist, general and DR
 Specialized expertise in Direct Response
 Experienced in all media platforms
 25 years with leading brand advertisers
 Save money and make money
 Control fixed expenses
 Explore opportunities without over investing

4. Suite of Services
 Media Management
 Direct Marketing
 Business Building Initiatives
 Consumer Insights
 Seasoned Agency Leadership
 Strategic Media Planning
 Media Investment Management and Stewardship
 ROI Analysis and Auditing

5. Expertise in Effective DR Strategies
Brand Direct Drive – to – Drive – to – Lead
Response Sales Retail Web Generation

6. Key Categories of Expertise
 Pharmaceuticals/OTC  Seniors
 Financial Services  Diet and Fitness
 National Retail  eMarketers
 Telecom  Consumer Electronics
 Pet Health  Home Furnishings
 Educational Services

7. Media Leadership
Principal Bio

8. Chris Conderino
Chris is one of the nation’s leading media executives who has
been at the forefront of using integrated media strategies to
deliver measurable results for many major corporations.
Her expert understanding of both General Media and Direct
Response Media has resulted in creative and groundbreaking
media programs that succeed in accomplishing both branding
and sales objectives.
She is a proven leader and business architect having launched three Media departments and two Direct
Response companies.
From 2001 to 2008, Chris was charged with building the Direct Response unit for Zenith Media. As
SVP/Media Director she developed this world-class service to include all media disciplines across all media
channels, traditional, digital and emerging. In 2006 she was named EVP/Director of Strategic Planning and
Client Services for her critical contribution to winning over $600MM in billings for her company.
From 1981 to 2001 she served as Senior Vice President/Director of Media and Client Services at TBS. She
launched TBS Direct in 1990, creating, unique, customized software designed to fuse audience and
demographic data with consumer response data to provide large, experienced, brand marketers with one of
the first, integrated, customized ROI media tools in the industry.
Chris has a passion for expansion and growth initiatives and is credited with innovative test marketing
programs that have succeeded in growing strong businesses for her clients and her companies. Her love of
media enables her to embrace the emerging new pathways and remain fresh and effective in her strategies
and service