Healthcare Marketing has it wrong: <ul><ul><li></li></ul></ul>
Healthcare Marketing has it wrong:
The Continuum of “I Don’t Care” <ul><ul><li> </li></ul></ul>
The Continuum of “I Don’t Care”
Mapping relevance to the medium
Digital Media Patient Trust Acquisition Path
Create your digital “Battle Group”
Create a digital/social media plan <ul><li>Compliment existing marketing/communication </li></ul><ul><li>Think like a cons...
Measure, measure, measure <ul><li>Find quick wins and share your success </li></ul><ul><li>If possible, use a CRM tool  </...
<ul><li>Stop marketing - start having conversations </li></ul><ul><li>It’s OK to fail </li></ul><ul><li>Data without actio...
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Inova Health System Social Media strategy building - created for Bulldog Reporter seminar

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These are slides that I created for part of a larger webinar panel that I participated in called “Creating a Powerful Social Media Marketing Plan for Hospitals" for Bulldog Reporter. The other co-presenter was Jim Rattray from Southcoast Health System.

Published in: Health & Medicine, Business
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Inova Health System Social Media strategy building - created for Bulldog Reporter seminar

  1. 1. Healthcare Marketing has it wrong: <ul><ul><li></li></ul></ul>
  2. 2. Healthcare Marketing has it wrong:
  3. 3. The Continuum of “I Don’t Care” <ul><ul><li> </li></ul></ul>
  4. 4. The Continuum of “I Don’t Care”
  5. 5. Mapping relevance to the medium
  6. 6. Digital Media Patient Trust Acquisition Path
  7. 7. Create your digital “Battle Group”
  8. 8. Create a digital/social media plan <ul><li>Compliment existing marketing/communication </li></ul><ul><li>Think like a consumer – what’s relevant to me? </li></ul><ul><li>Identify existing communities of interest </li></ul>
  9. 9. Measure, measure, measure <ul><li>Find quick wins and share your success </li></ul><ul><li>If possible, use a CRM tool </li></ul><ul><li>Measure the conversion points (on your website) </li></ul><ul><li>Ask permission </li></ul>
  10. 10. <ul><li>Stop marketing - start having conversations </li></ul><ul><li>It’s OK to fail </li></ul><ul><li>Data without action is useless </li></ul><ul><li>Plan, try and measure - rinse and repeat </li></ul><ul><li>Remember - there are no silver bullets </li></ul><ul><ul><li></li></ul></ul>Chris’ Silver Bullets…

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