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NIKE DESIGN
PROCESS
BY : CHRIS RILEY, CAMERON
MAJOROS, AND CHRISTIAN
BROWN
BACKGROUND INFO
Nike was founded by Bill
Bowerman and Phil Knight

Nike was founded on January 25,
1964 originally named B...
Design Process

DESIGN
PROCESS

BY: CHRIS RILE
IT ALL BEGINS WITH AN
IDEA
GETTING THE IDEA
•

Factors:
- Target Audience

- Target Price
- Deciding Features
SKETCHES
•

Footwear Designers and Apparel
Designers sketch out ideas for shoes
• All Nike designs are started with a
sket...
Sketches
Sketches
Design Process
It all starts with an idea
DECIDING MATERIALS
•

Six Main Materials
̄ Polyester
̄ Rubber
̄ Eva-Foam
̄ Cotton
̄ Synthetic Leather
̄ Leather
COST FACTOR
•

Research and Development
• Promotion and Advertising
• Sales & Distribution Administration
• Operation Prof...
FINAL STEP
•

Prototype made sometimes

•

Meetings are made to discuss ideas

•

Once an idea is decided the shoe starts
...
NIKE MANUFACTURING
BY CAMERON MAJOROS
MANUFACTURING STATISTICS IN
2009
•

There were 1,034 factories

•

There were 1,220,228 factory workers

•

61% of the pro...
NIKE PRODUCTION
STATISTICS
14%
APPAREL

25%

EQUIPTMENT

61%

FOOTWEAR
CODES OF CONDUCT


Nike factories have an established Codes of
Conduct that cover worker protections as well as
environme...
CODES OF CONDUCT
(CONT)
• Nike’s focus is on getting to the root of
the problems
• They evaluate their supplier and
manufa...
MANUFACTURING STATISTICS
(CONT.)
•

Nike has more than 1 million workers
and 500,000 different products

•

Nike’s global ...
ONE OF THE NIKE FACTORY
STORES
This shows how Nike puts the sole of the shoe
together
CONCLUSION
•

•

•

Nike manufacturing has been a global
sensation that helps with mostly
everyone’s needs for the product...
NIKE SPONSORSHIP
PROCESS

CREATED BY: CHRISTIAN BROW
SPONSORSHIP PROCESS
•

Nike actively seeks athletes to endorse
the brand

•

Sponsorship Requests are sent into
Nike by th...
COLLEGE
•

Nike is not allowed to give sponsorship
request to college individuals.
• Nike also doesn’t give sponsorships t...
SPONSORSHIP INFO
•

Nike sponsors 196 NBA players in the
whole league

•

The brand alone is valued at $10.7
billion, maki...
KOBE BRYANT
ONE EXAMPLE OF NIKE’S BEST
SHOES SELLER –KOBE BRYANT
SPONSORED NBA PLAYERS

KOBE AND HIS SHOE

KEVIN DURANT AND HIS SHOE

LEBRON AND HIS SHOE
CONCLUSION
Millions of people adore Nike but only a
select few actually get chosen to be
sponsored

It is especially hard ...
NIKE ID
CLICK HERE
POP QUIZ
ANSWER KEY
Answer Key
2. Which one of these is NOT a factor that goes into the
design of a Nike product?
a) Audience

b) What the pri...
DESIGN
YOUR OWN
SHOE
Bibliography
http://solidsmack.com/wpcontent/uploads/2013/03/NikeFreeTrainerSketch_18041.jpg
http://nikeinc.com/news/nike-...
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Nike Design, Manufacturing, and Sponsorship Project

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A project for Mrs.Pitts's class involving Nike Design, Manufacturing, and Sponsorship process

Published in: Marketing, Lifestyle, Business
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Transcript of "Nike Design, Manufacturing, and Sponsorship Project"

  1. 1. NIKE DESIGN PROCESS BY : CHRIS RILEY, CAMERON MAJOROS, AND CHRISTIAN BROWN
  2. 2. BACKGROUND INFO Nike was founded by Bill Bowerman and Phil Knight Nike was founded on January 25, 1964 originally named Blue Ribbon Sports
  3. 3. Design Process DESIGN PROCESS BY: CHRIS RILE
  4. 4. IT ALL BEGINS WITH AN IDEA
  5. 5. GETTING THE IDEA • Factors: - Target Audience - Target Price - Deciding Features
  6. 6. SKETCHES • Footwear Designers and Apparel Designers sketch out ideas for shoes • All Nike designs are started with a sketch • Not always full designs • Usually include all angles: Front, Back, Side Bottom, etc.
  7. 7. Sketches
  8. 8. Sketches
  9. 9. Design Process It all starts with an idea
  10. 10. DECIDING MATERIALS • Six Main Materials ̄ Polyester ̄ Rubber ̄ Eva-Foam ̄ Cotton ̄ Synthetic Leather ̄ Leather
  11. 11. COST FACTOR • Research and Development • Promotion and Advertising • Sales & Distribution Administration • Operation Profit • Warehouse Rent and Equipment • Production Labor • Materials • Shipping
  12. 12. FINAL STEP • Prototype made sometimes • Meetings are made to discuss ideas • Once an idea is decided the shoe starts the Manufacturing Process
  13. 13. NIKE MANUFACTURING BY CAMERON MAJOROS
  14. 14. MANUFACTURING STATISTICS IN 2009 • There were 1,034 factories • There were 1,220,228 factory workers • 61% of the products that Nike makes are apparel, 25% equipment, and 14% footwear
  15. 15. NIKE PRODUCTION STATISTICS 14% APPAREL 25% EQUIPTMENT 61% FOOTWEAR
  16. 16. CODES OF CONDUCT  Nike factories have an established Codes of Conduct that cover worker protections as well as environmental impacts  They pull together an inside team to enforce it  They also work with outside associations to monitor factories
  17. 17. CODES OF CONDUCT (CONT) • Nike’s focus is on getting to the root of the problems • They evaluate their supplier and manufacturing relationships • They work on finding new ways to define and share responsibility
  18. 18. MANUFACTURING STATISTICS (CONT.) • Nike has more than 1 million workers and 500,000 different products • Nike’s global goal is more than 900 contract factories
  19. 19. ONE OF THE NIKE FACTORY STORES
  20. 20. This shows how Nike puts the sole of the shoe together
  21. 21. CONCLUSION • • • Nike manufacturing has been a global sensation that helps with mostly everyone’s needs for the products With over 1 million workers it is not a surprise that Nike is a “Global Production Powerhouse” Most of Nike’s manufacturing factories work to create products sponsored by famous athletes around the world
  22. 22. NIKE SPONSORSHIP PROCESS CREATED BY: CHRISTIAN BROW
  23. 23. SPONSORSHIP PROCESS • Nike actively seeks athletes to endorse the brand • Sponsorship Requests are sent into Nike by the athlete • Unwanted Nike sponsorship requests are not even accepted
  24. 24. COLLEGE • Nike is not allowed to give sponsorship request to college individuals. • Nike also doesn’t give sponsorships to college teams. • Nike can supply college with gear and all kinds of their products.
  25. 25. SPONSORSHIP INFO • Nike sponsors 196 NBA players in the whole league • The brand alone is valued at $10.7 billion, making it the most valuable brand among sports businesses.
  26. 26. KOBE BRYANT ONE EXAMPLE OF NIKE’S BEST SHOES SELLER –KOBE BRYANT
  27. 27. SPONSORED NBA PLAYERS KOBE AND HIS SHOE KEVIN DURANT AND HIS SHOE LEBRON AND HIS SHOE
  28. 28. CONCLUSION Millions of people adore Nike but only a select few actually get chosen to be sponsored It is especially hard to get sponsored since college students are not allowed
  29. 29. NIKE ID CLICK HERE
  30. 30. POP QUIZ
  31. 31. ANSWER KEY
  32. 32. Answer Key 2. Which one of these is NOT a factor that goes into the design of a Nike product? a) Audience b) What the price will be c) The item’s weight d) The product’s features 3. How many NBA players does Nike sponsor? 196 ______________ 4. How many Nike factories were there in 2009? a) 502 b) 1389 c) 1057 d) 1034 Fill in the blank The founders of Nike were named ___________________. Knight Bill Bowerman and Phil
  33. 33. DESIGN YOUR OWN SHOE
  34. 34. Bibliography http://solidsmack.com/wpcontent/uploads/2013/03/NikeFreeTrainerSketch_18041.jpg http://nikeinc.com/news/nike-presents-20-designs-that-changed-thegame#/inline/12458 http://www.ehow.com/how-does_4987751_how-nike-shoesproduced.html http://www.nikeresponsibility.com/report/content/chapter/materials http://nikeinc.com/pages/products http://www.soc.duke.edu/~s142tm17/makingshoe.htm
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