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Nike Design, Manufacturing, and Sponsorship Project
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Nike Design, Manufacturing, and Sponsorship Project

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A project for Mrs.Pitts's class involving Nike Design, Manufacturing, and Sponsorship process

A project for Mrs.Pitts's class involving Nike Design, Manufacturing, and Sponsorship process

Published in Marketing , Lifestyle , Business
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  • 1. NIKE DESIGN PROCESS BY : CHRIS RILEY, CAMERON MAJOROS, AND CHRISTIAN BROWN
  • 2. BACKGROUND INFO Nike was founded by Bill Bowerman and Phil Knight Nike was founded on January 25, 1964 originally named Blue Ribbon Sports
  • 3. Design Process DESIGN PROCESS BY: CHRIS RILE
  • 4. IT ALL BEGINS WITH AN IDEA
  • 5. GETTING THE IDEA • Factors: - Target Audience - Target Price - Deciding Features
  • 6. SKETCHES • Footwear Designers and Apparel Designers sketch out ideas for shoes • All Nike designs are started with a sketch • Not always full designs • Usually include all angles: Front, Back, Side Bottom, etc.
  • 7. Sketches
  • 8. Sketches
  • 9. Design Process It all starts with an idea
  • 10. DECIDING MATERIALS • Six Main Materials ̄ Polyester ̄ Rubber ̄ Eva-Foam ̄ Cotton ̄ Synthetic Leather ̄ Leather
  • 11. COST FACTOR • Research and Development • Promotion and Advertising • Sales & Distribution Administration • Operation Profit • Warehouse Rent and Equipment • Production Labor • Materials • Shipping
  • 12. FINAL STEP • Prototype made sometimes • Meetings are made to discuss ideas • Once an idea is decided the shoe starts the Manufacturing Process
  • 13. NIKE MANUFACTURING BY CAMERON MAJOROS
  • 14. MANUFACTURING STATISTICS IN 2009 • There were 1,034 factories • There were 1,220,228 factory workers • 61% of the products that Nike makes are apparel, 25% equipment, and 14% footwear
  • 15. NIKE PRODUCTION STATISTICS 14% APPAREL 25% EQUIPTMENT 61% FOOTWEAR
  • 16. CODES OF CONDUCT  Nike factories have an established Codes of Conduct that cover worker protections as well as environmental impacts  They pull together an inside team to enforce it  They also work with outside associations to monitor factories
  • 17. CODES OF CONDUCT (CONT) • Nike’s focus is on getting to the root of the problems • They evaluate their supplier and manufacturing relationships • They work on finding new ways to define and share responsibility
  • 18. MANUFACTURING STATISTICS (CONT.) • Nike has more than 1 million workers and 500,000 different products • Nike’s global goal is more than 900 contract factories
  • 19. ONE OF THE NIKE FACTORY STORES
  • 20. This shows how Nike puts the sole of the shoe together
  • 21. CONCLUSION • • • Nike manufacturing has been a global sensation that helps with mostly everyone’s needs for the products With over 1 million workers it is not a surprise that Nike is a “Global Production Powerhouse” Most of Nike’s manufacturing factories work to create products sponsored by famous athletes around the world
  • 22. NIKE SPONSORSHIP PROCESS CREATED BY: CHRISTIAN BROW
  • 23. SPONSORSHIP PROCESS • Nike actively seeks athletes to endorse the brand • Sponsorship Requests are sent into Nike by the athlete • Unwanted Nike sponsorship requests are not even accepted
  • 24. COLLEGE • Nike is not allowed to give sponsorship request to college individuals. • Nike also doesn’t give sponsorships to college teams. • Nike can supply college with gear and all kinds of their products.
  • 25. SPONSORSHIP INFO • Nike sponsors 196 NBA players in the whole league • The brand alone is valued at $10.7 billion, making it the most valuable brand among sports businesses.
  • 26. KOBE BRYANT ONE EXAMPLE OF NIKE’S BEST SHOES SELLER –KOBE BRYANT
  • 27. SPONSORED NBA PLAYERS KOBE AND HIS SHOE KEVIN DURANT AND HIS SHOE LEBRON AND HIS SHOE
  • 28. CONCLUSION Millions of people adore Nike but only a select few actually get chosen to be sponsored It is especially hard to get sponsored since college students are not allowed
  • 29. NIKE ID CLICK HERE
  • 30. POP QUIZ
  • 31. ANSWER KEY
  • 32. Answer Key 2. Which one of these is NOT a factor that goes into the design of a Nike product? a) Audience b) What the price will be c) The item’s weight d) The product’s features 3. How many NBA players does Nike sponsor? 196 ______________ 4. How many Nike factories were there in 2009? a) 502 b) 1389 c) 1057 d) 1034 Fill in the blank The founders of Nike were named ___________________. Knight Bill Bowerman and Phil
  • 33. DESIGN YOUR OWN SHOE
  • 34. Bibliography http://solidsmack.com/wpcontent/uploads/2013/03/NikeFreeTrainerSketch_18041.jpg http://nikeinc.com/news/nike-presents-20-designs-that-changed-thegame#/inline/12458 http://www.ehow.com/how-does_4987751_how-nike-shoesproduced.html http://www.nikeresponsibility.com/report/content/chapter/materials http://nikeinc.com/pages/products http://www.soc.duke.edu/~s142tm17/makingshoe.htm