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Online analysis

Online analysis






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  • A reference work with components for multiple audiences. Therefore we use multiple channels, Opening access for research through traditional channels, new formats such as video and social media.
  • Importance of media coverage in lead up to Copenhagen

Online analysis Online analysis Presentation Transcript

  • So many options online how are they working Publishing and promoting online, analysing the evidence Chris Addison EADI IMWG 21 st September 2010 Bergen
  • 3Dimensions online
    • Decentralized content
      • Collection: Wordpress, Slideshare, Flickr, Youtube
      • Distribution: Feeds, Email, Embedding
    • a Descriptive system to put information in context
      • Indexing: manual cataloguing, custom search
      • Display outputing that description for different devices
    • ways to ensure we are part of the Discussion
      • Dialogue: Wikipedia,Facebook,Twitter, Linked-in, Blogposts, Features
  • Description Display Decentralisation Tagging feeds embedding Flash+xml Google Animated Brochures Markup Folksonomy Blogs Social Bookmarking Youtube Slideshare Twitter keywords Email (in context) (Open to all) (in the right places)
  • Where the users come from Google Direct Referring Sites
  • Height visits Wikipedia Feedburner Email Google books
  • Width Pages per visit Feedburner/email Email Repec Google books Eldis
  • Depth Average time on site Email Twitter
  • New dimension % New visits Wikipedia Mobile site Facebook Twitter
  • Email alerts Jan July
  • Halving hunger Visits to Web page Visits to PDF of report
  • 9:00am Fri May 28 2010 in DC
  • 10:00 am Fri May 28 2010 in DC
  • 16:00pm Fri May 28 2010 in DC
  • View of visitors
  • Adjusted Country statistics Expressing as proportion of connected users South Africa Ethiopia Congo DRC Bangladesh Sudan Uganda
  • 3 outputs = 21% of visitors Climate Change 6% Food Policy Report Global Hunger Index 8% Millions Fed 7%
  • Reaching Multiple Audiences through Multiple Channels
  • Global Hunger Index To audiences directly through the website And many new audiences …….. through the sites of others
  • Climate Change Food Policy Report
  • Future Possibilities More use of infomediaries Web Engines Not Web sites More content decentralised Digital Repository Description New Products Decentralisation Indexing essential Library role Discussion New Devices Research support More use of Social Media New Sites New Formats In Context Enable the Individual and the team to communicate online Enforce the context of research and related information Ensure IFPRI is part of the discussion- be where the audience is
  • Supported by the web engine Content input tools Twitter OAI for documents iCAL for events RSS Blog CMS/ Wiki Youtube Facebook/Linked in Feed exchange platform Index Google sitemap Google scholar Google news Web care system Analytics system