So many options online  how are they working Publishing and promoting online,   analysing the evidence Chris Addison EADI ...
 
 
 
 
 
3Dimensions online <ul><li>Decentralized  content </li></ul><ul><ul><li>Collection: Wordpress, Slideshare, Flickr, Youtube...
Description Display Decentralisation Tagging feeds embedding Flash+xml Google Animated Brochures Markup Folksonomy Blogs S...
Where the users come from Google Direct Referring Sites
Height visits Wikipedia Feedburner Email  Google books
Width Pages per  visit Feedburner/email Email Repec Google books Eldis
Depth Average  time on site Email Twitter
New dimension % New visits Wikipedia Mobile site Facebook Twitter
Email alerts Jan July
Halving hunger Visits to Web page Visits to PDF of report
9:00am Fri May 28 2010 in DC
10:00 am Fri May 28 2010 in DC
16:00pm Fri May 28 2010 in DC
View of visitors
Adjusted Country statistics Expressing as proportion of connected users  South Africa Ethiopia Congo DRC Bangladesh Sudan ...
3 outputs = 21% of visitors  Climate Change 6% Food Policy Report Global Hunger Index 8% Millions Fed 7%
Reaching Multiple Audiences through Multiple Channels
Global Hunger Index To audiences directly through the website And many new audiences …….. through the sites of others
 
 
 
 
 
 
 
 
Climate Change Food Policy Report
Future Possibilities More use of infomediaries Web Engines Not Web sites More content decentralised Digital Repository Des...
Supported by the web engine Content input tools  Twitter OAI for documents iCAL for events RSS Blog CMS/ Wiki Youtube Face...
 
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Online analysis

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  • A reference work with components for multiple audiences. Therefore we use multiple channels, Opening access for research through traditional channels, new formats such as video and social media.
  • Importance of media coverage in lead up to Copenhagen
  • Online analysis

    1. 1. So many options online how are they working Publishing and promoting online, analysing the evidence Chris Addison EADI IMWG 21 st September 2010 Bergen
    2. 7. 3Dimensions online <ul><li>Decentralized content </li></ul><ul><ul><li>Collection: Wordpress, Slideshare, Flickr, Youtube </li></ul></ul><ul><ul><li>Distribution: Feeds, Email, Embedding </li></ul></ul><ul><li>a Descriptive system to put information in context </li></ul><ul><ul><li>Indexing: manual cataloguing, custom search </li></ul></ul><ul><ul><li>Display outputing that description for different devices </li></ul></ul><ul><li>ways to ensure we are part of the Discussion </li></ul><ul><ul><li>Dialogue: Wikipedia,Facebook,Twitter, Linked-in, Blogposts, Features </li></ul></ul>
    3. 8. Description Display Decentralisation Tagging feeds embedding Flash+xml Google Animated Brochures Markup Folksonomy Blogs Social Bookmarking Youtube Slideshare Twitter keywords Email (in context) (Open to all) (in the right places)
    4. 9. Where the users come from Google Direct Referring Sites
    5. 10. Height visits Wikipedia Feedburner Email Google books
    6. 11. Width Pages per visit Feedburner/email Email Repec Google books Eldis
    7. 12. Depth Average time on site Email Twitter
    8. 13. New dimension % New visits Wikipedia Mobile site Facebook Twitter
    9. 14. Email alerts Jan July
    10. 15. Halving hunger Visits to Web page Visits to PDF of report
    11. 16. 9:00am Fri May 28 2010 in DC
    12. 17. 10:00 am Fri May 28 2010 in DC
    13. 18. 16:00pm Fri May 28 2010 in DC
    14. 19. View of visitors
    15. 20. Adjusted Country statistics Expressing as proportion of connected users South Africa Ethiopia Congo DRC Bangladesh Sudan Uganda
    16. 21. 3 outputs = 21% of visitors Climate Change 6% Food Policy Report Global Hunger Index 8% Millions Fed 7%
    17. 22. Reaching Multiple Audiences through Multiple Channels
    18. 23. Global Hunger Index To audiences directly through the website And many new audiences …….. through the sites of others
    19. 32. Climate Change Food Policy Report
    20. 33. Future Possibilities More use of infomediaries Web Engines Not Web sites More content decentralised Digital Repository Description New Products Decentralisation Indexing essential Library role Discussion New Devices Research support More use of Social Media New Sites New Formats In Context Enable the Individual and the team to communicate online Enforce the context of research and related information Ensure IFPRI is part of the discussion- be where the audience is
    21. 34. Supported by the web engine Content input tools Twitter OAI for documents iCAL for events RSS Blog CMS/ Wiki Youtube Facebook/Linked in Feed exchange platform Index Google sitemap Google scholar Google news Web care system Analytics system
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