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Attractive Marketing

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A short presentation prepared for the OnlineMarketingMagic event in Windsor on 17/11/09. The theme was making the most of your Christmas Promotion and I wrote the slides to give people a checklist for …

A short presentation prepared for the OnlineMarketingMagic event in Windsor on 17/11/09. The theme was making the most of your Christmas Promotion and I wrote the slides to give people a checklist for any type of Marketing activity they\'re planning. Hope you enjoy it and all feedback welcomed.

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Transcript

  • 1. Attractive Marketing Helping you find and keep your customers www.markdharris.co.uk
  • 2. Why my presence?   Who? Marketing at ICI Dulux Paints, London Energy, O2 (Mobile) & SpinVox (Mobile)   What? Supporting local business with Marketing   How? Translating your unique offer into marketing that attracts your customers   Where? A Premium Car brand, software co, to a photographer going online
  • 3. Today’s Christmas list…   Growing online presence   Planning your present list   Wrapping your present   Posting your presents   Your presents…
  • 4. Growing online presence…   88% research online before buy   Word of Mouth moved from Pub   Social Media develops TRUST   TRUST before BUY   RELATE before TRUST   COMMUNICATE before RELATE   Customers into Ambassadors
  • 5. Business presence online…
  • 6. Planning your present list…   What do your ideal customers need?   What are you offering them?   Why they need yours?   Who else using yours?   How get yours?   Why buy yours now?   PS - Why not?
  • 7. Wrapping your present…   An OUT-STANDING offer   Keep CUSTOMER CENTRAL   Inject your Unique PERSONALITY   DIFFERENTIATE, don’t discount   Free TASTER   INTERACTIVE online and in-store   ENCOURAGE early-bookers
  • 8. Your Christmas presence…   CONSISTENT Customer Experience   Make ONLINE unique   ENGAGE with customers   Website, Blog, E-news   Twitter, BLUK, LinkedIn, Facebook   Google AdWords, F2F, In-store tasters   How the experts do it …
  • 9. Your presents …   Need help with your promotions?   Free planning consultation (worth £125)   FIRST 3 PEOPLE   Free Attractive Marketing Takeaway www.markdharris.co.uk
  • 10. Questions please… www.markdharris.co.uk