Green Business: Milden Hall & Tudor Barn


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Here's a presentation by Juliet Hawkins who has diversified her Suffolk farm into a wonderful tourism enterprise. Firstly, Bed and Breakfast and Seondly, the redeveloped tudor farm barn available as a venue and shabby chique self-catering property for groups and families.

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Green Business: Milden Hall & Tudor Barn

  1. 1. Greening <br />your business<br />Case study by Juliet Hawkins<br />Milden Hall B&B<br />& Tudor Barn<br />self-catering & wedding venue<br />
  2. 2. Why – and how deep green?<br />‘Green’ in two senses<br />Aim to minimise environmental impact of tourism<br />AND <br />2. Eco-tourism opportunities ie guests can do green activities - tree hugging, pond dipping, cycling<br />Why?<br /><ul><li> Believe passionately in looking after the countryside, historic landscape, built environment, wildlife
  3. 3. Influence consumers and change the world!
  4. 4. Work as ecologist, farm conservation adviser, teacher
  5. 5. A green farm diversification business
  6. 6. Attract guests we like, who respect what we have
  7. 7. Green guests use less, respect more = lower costs</li></li></ul><li>What we do at Milden<br />Farming, ecology & farm diversification:<br />Hall (II*) farmhouse b&b – sleep 6 in 3 bedrooms, no ensuite<br />Tudor barn (II*) – self-catering, weddings, school field studies, community use <br />
  8. 8. Environmental policy (1) (beyond farming)<br /><ul><li>Marketing</li></ul>Website – green policy<br />Promotional leaflets (stopped some of these altogether)<br />Correspondence, e-contact, reminders – all include references to asking guests to join in our ethos<br />Always take the green angle in all publicity <br />
  9. 9. Environmental policy (2)<br /><ul><li>Energy-efficiency – not easy in ancient, listed buildings</li></ul>So reduce use in the first place & get guests in on it ... bring more clothes, limit heating fuel available!<br />Replace gradually with latest energy saving A rated appliances<br />No tumble driers <br />Woodburners use coppiced wood from hedges - benefits wildlife<br />
  10. 10. Environmental policy (3)<br /><ul><li>Purchasing policy</li></ul>Use on-farm and vegetable garden produce wherever possible – vegetables, pork, eggs, game<br />Use & promote local produce/suppliers – checklists with local contact details, Tastes of Anglia<br />Use recycled materials eg blankets - Oxfam<br />Avoid over-packaged products, aim for refillable<br />Ethical purchasing - fair prices for producers, manufacturers at home and abroad eg local farm shop, Fair Trade, Forestry Stewardship Council wooden products.<br />
  11. 11. Environmental policy (4)<br /><ul><li>Waste minimisation</li></ul>Aim to save natural resources, save energy, reduce the need for landfill, reduce the cost of disposal. <br />Minimise packaging on purchases<br />Charity shops for recycled goods eg sofas, blankets, children’s dressing up box – ‘shabby chic’<br />Maximise recycling – room devoted to sorting rubbish<br />Composting – & buy a peat bog<br />Clear, explanatory notices for guests, threat of deduction from damages deposit<br />
  12. 12. Environmental policy (5)<br /><ul><li>Water policy</li></ul>Minimise water use even in times of plenty to save money/energy spent on purifying water and reduce pressure on water abstraction sites, and consequently habitat destruction.<br />Reduce use ... Signs explaining water use of showers, ask guests to be careful<br />No bottled water policy – considered querky so explain<br />Water-themed activities <br />
  13. 13. Environmental policy (6)<br /><ul><li>Transport</li></ul>Make public transport easier to/from and when here – give all info –<br />Promote car-free days with suggested itineraries – public transport, boats, footpaths<br />27 bikes to borrow<br />Minimise our <br />own car journeys<br />
  14. 14. Environmental policy (7)<br /><ul><li>Conservation of archaeology, landscape & wildlife
  15. 15. 20+ years of environmentally friendly farming, field walking & metal-detecting, conservation schemes Small farm museum for farm finds
  16. 16. History, archaeology & natural history of Milden Hall to be produced</li></ul>Use for guests:<br /><ul><li> Annotated farm map
  17. 17. Potted history of farm
  18. 18. Family activity pack
  19. 19. Planned farm nature trails & children’s scavenge hunts
  20. 20. Circular footpath routes from Milden – 1 hour to 1 day
  21. 21. Cycle routes from Milden using our bikes
  22. 22. Promote local green activities eg canoeing on the Stour, cricket on the village green</li></li></ul><li>Environmental policy (8)<br /><ul><li>Community & communications policy</li></ul>Raise awareness of green farm tourism issues to guests, staff and fellow tourism hosts eg Farmstay <br />Share our farm & environment with local people – eg run a wildlife club for children<br />Host 30+ free community events a year – local schools, village fund-raising events, historical groups etc<br />
  23. 23. Benefits of being green<br />Benefits to us<br /><ul><li> Moral/conscience - doing the right thing for the environment
  24. 24. Quality products = quality accommodation
  25. 25. Attract responsible guests buying into whole experience
  26. 26. Improved customer experience – evidence from feedback
  27. 27. Marketing benefits – extra business
  28. 28. Cost savings – using less of everything, reducing running costs such as energy consumption and waste disposal</li></ul>Benefits to local community<br /><ul><li> Guests use local shops, buy local produce, local pubs
  29. 29. Pleasant guests using local pubs etc</li></li></ul><li>Costs of being green<br />Initial capital costs eg of lightbulbs, higher cost on A-rated fridges etc<br />More physical effort eg sorting rubbish<br />More space required eg bins for different items for recycling, entire rooms devoted to it!<br />Some cleaning products don’t work as well as the nasty ones…<br />Open to criticism if not perfectly green! Can always do more. <br />
  30. 30. Why not go green(er)<br />Imperfect green wildflower halo<br /><ul><li> Visit Britain Green Start programme to review current activities under each heading
  31. 31. List current positive actions
  32. 32. Make short term & longer term action plan targets
  33. 33. Consider Green Tourism Business Scheme accreditation – really useful
  34. 34. Monitor what you do and update progress and targets annually
  35. 35. Listen to staff ideas and guest feedback</li></ul>REMEMBER: No-one is going to argue with you for being green and you are unlikely to lose guests because you are green – and you might gain guests!<br />