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Food Safari - Using Emarkeitng and Social Media
Food Safari - Using Emarkeitng and Social Media
Food Safari - Using Emarkeitng and Social Media
Food Safari - Using Emarkeitng and Social Media
Food Safari - Using Emarkeitng and Social Media
Food Safari - Using Emarkeitng and Social Media
Food Safari - Using Emarkeitng and Social Media
Food Safari - Using Emarkeitng and Social Media
Food Safari - Using Emarkeitng and Social Media
Food Safari - Using Emarkeitng and Social Media
Food Safari - Using Emarkeitng and Social Media
Food Safari - Using Emarkeitng and Social Media
Food Safari - Using Emarkeitng and Social Media
Food Safari - Using Emarkeitng and Social Media
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Food Safari - Using Emarkeitng and Social Media

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Food Safari is a local food experience events company. Access all areas to some of Sufolk's most well respected food and drink companies.

Food Safari is a local food experience events company. Access all areas to some of Sufolk's most well respected food and drink companies.

Published in: Travel, Technology, Business
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Transcript

  • 1. Fiona Hering, Ibis Advantage for Food Safari November 26, 2009 Ibis logo
  • 2.
    • Field to fork experience days
    • Behind-the-scenes at Suffolk’s best food & drink producers
    • Farm walks or forays
    • Butchery and/or cookery workshops
    • Fantastic feasts with beer/wine matching
  • 3.
    • Founded late 2008
    • First event March 2009
    • Founder Polly, only member of staff with PR support: Ibis Advantage & design: Spring
    • Audience – long weekenders and locals, foodies young and old, corporate & bespoke events
    • Marketing budget – practically none!
  • 4. Digital marketing activity
    • Make web sites lively and interesting
    • Include a news section
    • Include mutual links with other sites; can improve Google page rankings – suppliers, other events in the area,
    • Add testimonials and links to press articles
  • 5. Other digital marketing
  • 6. E-marketing
    • Email newsletters cheap communication and greener
    • Enable people to subscribe to a mailing list
    • Encourage people to subscribe with an offer i.e competition, free draw, voucher, money off.
    • Creates customer loyalty
    • Follow rules of direct marketing with an ‘opt out/unsubscribe facility on each email.
    • Your database is key for any future business developments!
  • 7.
    • Use a real voice, be natural
    • Add links to interesting sites & your own (use shortening services like TinyURL or tr.im
    • Upload photos or videos
    • Get into conversations – ask and reply to questions
    • Avoid blatant self-promotion!
  • 8.  
  • 9. Why Twitter works for Food Safari
    • Reach new audiences = new business: real return
    • Drives majority of traffic to my web site
    • Creates a buzz around Food Safari
    • Developing a reputation as expert on Suffolk food & drink
    • Pick up PR opportunities by answering journalists requests for tips & ideas – e.g. Olive magazine or Travelbite
    • Made new friends and contacts
    • Live customer feedback.
  • 10. Other Social Networking sites:
    • www.blogger.com
    • An online diary
    • Creates interactive content for your website which in turn is, easy to update and great for search engine ranking
    • Needs regular input for success
    • Creates an image of expertise – if written well
    • www.facebook.com
    • Twitter can link to facebook with a newsfeed
    • Create a group with’fans’ for your product
    • Support for photo/video content/pod casts
    • User feedback and interaction ( www.LinkedIn.com is a the professional/business alternative)
  • 11.
    • www.youtube.com – this is something Food Safari plans to do soon!
    • The home of all video content
    • Can be used freely across other networks, like Facebook and Twitter; most websites have built-in YouTube support
    • User-friendly – videos are very easy to use and share
    • Content can be commented on and rated.
  • 12. Marketing matrix Cost £ Value to business Web site PR Twitter Other social networking Online listings & directories Flyers e-newsletter Events & networking
  • 13. Final tips
    • Experiment with new media; don’t be intimidated by it
    • It’s fun and informal
    • Tell your existing contacts you’re on Twitter maybe they are too
    • Twitter is nothing without followers. Take time to find them.
    • If you are part of a marketing group or association see if they have plans to develop a social media presence
  • 14. To get you started:
    • twitter.com/FoodSafariUK
    • twitter.com/ChooseSuffolk
    • twitter.com/east_of_england
    • twitter.com/EET_Corporate
    • Twitter.com/EEDA
    • Twitter.com/IbisAdv
    • Twitter.com/SpringDandA

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