Digtial Marketing - Trend


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Digital Media Managers presents the trend from traditional media to digital. A specialist media buying agency which links traditional outdoor advertising to online digital marketing opportunties.

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Digtial Marketing - Trend

  1. 1. A little bit of Digital….<br />Peter Bradley<br />DIGITAL Media Managers<br />
  2. 2. The Adventure Begins<br />Caution you are entering unfamiliar territory. Make sure you have a guide who you can trust…no matter what<br />2<br />
  3. 3. The Essentials of Digital Marketing<br />Does Digital Have A Place<br />
  4. 4. 4<br />The Sales Channel where media and digital merge <br />Traditional Media Share in 2000<br />99%<br />Traditional Media Share in 2009<br />80%<br />Digital Media Share in 2000<br />1%<br />Digital Media Share in 2009<br />20%<br />
  5. 5. The Essentials of Digital Marketing<br />What has changed?<br />
  6. 6. Us…our changing purchasing behaviours<br />We have found a significant resource<br />
  7. 7. So How Media is Allocated<br />7<br />
  8. 8. 8<br />Digital, a media to take into consideration?<br />
  9. 9. The UK Online Landscape 2009<br />Source:(ComScore)<br />Social Media & Paid Search are key players<br />
  10. 10. Answering difficult (and easy) questions<br />There are over 3 billion searches performed on Google each month…<br />
  11. 11. Answering difficult (and easy) questions<br />Who did we ask before Google?<br />
  12. 12. 12<br />And we like it…everywhere<br />Mobile Web 2000 Style<br />Mobile Web 2009 Style<br />Our Options for web access are getting better too.<br />
  13. 13. Old School<br />The Old School Checklist<br /><ul><li> Website </li></ul>(Ideally done via mate recommendation) <br /><ul><li> Assures that's it's SEO Friendly </li></ul>(You don&apos;t understand but it looks nice) <br /><ul><li> Must be HIPPO compliant </li></ul>(You should not really understand how it works)<br /><ul><li> Put your website address on Business Cards, Directories e.g. Yell, Thomson etc
  14. 14. Don't waste too much money on online advertising </li></ul>(Site address is on your ads and stationery)<br /><ul><li> Any online money spent should be on Google </li></ul>(they&apos;re so helpful)<br /><ul><li> Use email </li></ul>(everyone loves messages they never asked for unless their odd)<br /><ul><li> If anyone starts using the latest online fad make sure you also invest </li></ul>(Don&apos;t waste time finding out if it&apos;s right for you)<br />13<br />
  15. 15. Online is sorted your work is done<br />Nothing will stop your customers now!<br />
  16. 16. Online is constantly changing<br />?<br />1<br />2<br />3<br />“He adapted. He overcame.”<br />Gunnery Sergeant Tom Highway <br />(Heartbreak Ridge 1986)<br />They Didn’t! <br />Retailers who failed . <br />&quot;Top 10 retail sites in the UK averaged 37% YoY growth; 8 of the top 10 are High Street players ... CD’s Books and Video Games are largest online purchases with home & fashion’ the fastest-growing retail sector&quot; Nielson 2009<br />If only there was growth for Traditional Brands and their products !<br />
  17. 17. New School<br />16<br />“Your Brand is the only unfair advantage you have in your marketplace. <br />It will have taken you thousands or even millions of hours & pounds to build or years & sometimes generations of effort through good & bad times.<br />The internet allows those who want to capitalise on your brand to do it without mercy & they will never ever take a day off.<br />Ever!<br />Unless you fight back…” <br />
  18. 18. 17<br />New School<br />Over 90% of online merchants are planning to add rich media and social networking functions before end of 2009* <br />*Internet Retailing, February 2009<br />
  19. 19. Development of social media: twitter and facebook (include any stats of usage/age profiles)<br />
  20. 20. The Essentials of Digital Marketing<br />So what do we do now?<br />
  21. 21. 20<br />New School<br />Step 1: Investigate<br />
  22. 22. 21<br />New School<br />Step 2: Observe<br />
  23. 23. 22<br />New School<br />Step 3: Plan<br />
  24. 24. 23<br />New School<br />Step 4: Execute<br />
  25. 25. 24<br />New School<br />Step 5: Monitor<br />
  26. 26. The Essentials of Digital Marketing<br />Investigation?<br />
  27. 27. 26<br />The audience?<br />Your Website Data<br />Your Offline Database<br />Different environment. Different Audience.<br />
  28. 28. 27<br />What do they like to do?<br />
  29. 29. 28<br />And with who?<br />
  30. 30. Learning&apos;s ?<br />29<br /><ul><li>Online is not everything
  31. 31. Your target audience is online
  32. 32. Digital helps building a brand
  33. 33. Search engines are a big opportunity
  34. 34. Use social media or others will</li></ul>“…make the best of your todays. <br />The worst of your tomorrows…”<br />
  35. 35. Questions?<br />