App Search Analytics: March 2011

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App Search Anaytics: March 2011 provides proprietary search data from the Chomp search engine for apps. This version contains data for iOS and Android platforms.

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App Search Analytics: March 2011

  1. 1. A P P S E A R C H A N A LY T I C S MARCH 2011 App Search Analytics | March 2011 1Wednesday, April 27, 2011
  2. 2. A B O U T C H O M P ’ S A P P S E A R C H A N A LY T I C S Welcome to the sixth edition of Chomp’s App Search Analytics Report! Chompʼs technology powers the most advanced search engine for native and web apps across the worldwide iOS and Android markets. The metrics outlined in this report provide insight into app search trends across iOS and Android using Chompʼs on-device search functionality within the US during the month of March. Chomp for Android launched on February 28, 2011. Android and iOS metrics included in this edition of App Search Analytics refers to data collected March 1 - 31. To see more app search data from Chomp visit http://chomp.com/etc/chomp-charts App Search Analytics | March 2011 2Wednesday, April 27, 2011
  3. 3. A N A LY T I C S H I G H L I G H T S U M M A R Y App Search Analytics Top Queries App queries broke an iOS record, driving 91% of all searches for app function. 14% of all Android queries were for a specific app name. ʼProductivityʼ was the third most popular query on both Android and iOS. App Monetization Android and iOS share the inverse effect when it comes to price points within their respective markets. With 64% of all apps costing $0 on Android and only 36% on iOS, free apps continue to win the app download race. Best in Category “Games” earns the top category spot on Android while “Entertainment” continues to reign supreme on iOS. “Utilities” and “Lifestyle” earn the #2 positions while “medical” lands in last on both platforms. App Search Analytics | March 2011 3Wednesday, April 27, 2011
  4. 4. A N A LY T I C S H I G H L I G H T S U M M A R Y March Spotlight Usage Trends by Time of Day App search activity peaked between 6-8 PM PST with a steady increase in volume throughout an average day in March. Top searches during peak hours were “free apps”, “free games”, “productivity” and “utilities”. Usage Trends by Day of Week Traffic pattern inconsistencies appear on six of seven days when comparing both platforms. Snapshot: Thursday yields the highest and lowest app search volume day with a side-by-side glance at Android and iOS. The Chomp 55 Find out which iPhone and Android apps won the hearts and minds of Chomp users during March. 5 out of the top 10 ten Chomp 55 apps are paid for the second month in a row (iOS). Androidʼs top 10 does not feature a game. App Search Analytics | March 2011 4Wednesday, April 27, 2011
  5. 5. CHOMP SEARCH METRICS App Search Analytics | March 2011 5Wednesday, April 27, 2011
  6. 6. ANDROID QUERIES The “Top Queries” list shows the top 25 entries typed into the Chomp Top Queries search box specifically for Android during March. • free apps • games • productivity • free games App Function vs. App Name • fun • utilities • entertainment • texting • music 14% • social networking • calendar • camera • social • adventure games • free rpg • wallpapers • tv • photography 86% • news • puzzle games • travel • musical instruments • facebook App Function • movies Android - March 2011 App Name • chat App Search Analytics | March 2011 6Wednesday, April 27, 2011
  7. 7. iPHONE AND iPOD QUERIES The “Top Queries” list shows the top 25 entries typed into the Chomp Top Queries search box specifically for iOS during March. • games • free • productivity • fun games App Function vs. App Name • adventure games • camera • entertainment • news • music 9% • puzzle games • movies • photography • photo • wallpapers • fitness • social networking • travel • discounts 91% • tv • music free • calendar • texting • facebook App Function • social iOS - March 2011 App Name • guns App Search Analytics | March 2011 7Wednesday, April 27, 2011
  8. 8. APP FUNCTION VS APP NAME QUERIES Users demand function based search results. Only 13% of queries across iPhone, iPod and Android devices were for a specific app name. The most requested app name search on both platforms was “Facebook”. 13% 87% App Function March 2011- All Platforms App Name App Search Analytics | March 2011 8Wednesday, April 27, 2011
  9. 9. A N D R O I D A P P D O W N L O A D S : F R E E V S PA I D 95% of all Android Downloads were free. Free apps represent 64% in the US Android Market, leaving only 36% with an associated cost. This free to paid app ratio on iOS is the reverse - 36% free. Android users applied the ʻfreeʼ filter 10% of the time whereas 35% of all iOS queries were submitted with the ʻfreeʼ filter. 1.3% 0.01 - 1.00 1.6% 1.01 - 2.00 5% Paid 0.8% 2.01 - 3.00 0.3% 3.01 - 4.00 0.5% 4.01- 5.00 0.1% 5.01 - 6.00 0.1% 6.01 - 7.00 0.0% 7.01 - 8.00 95% Free 0.0% 8.01 - 9.00 0.1% 9.01 - 10.00 0.2% Other App Search Analytics | March 2011 9Wednesday, April 27, 2011
  10. 10. i O S A P P D O W N L O A D S : F R E E V S PA I D Roughly 36% of all apps within iTunes are free apps. 30% of apps are priced at $0.99 and a combined 18.8% within the $1.99 & $2.99 prices. Free app downloads held strong at 87.2%, down only .5% from February. Of the 367,111 active apps in iTunes, 15% represent games. 6.8% 0.99 13% 2.2% 1.99 Paid 1.5% 2.99 0.4% 3.99 0.7% 4.99 0.1% 5.99 0.2% 6.99 0.1% 7.99 0.1% 8.99 87% Free 0.2% 9.99 0.1% 14.99 0.5% Other App Search Analytics | March 2011 10Wednesday, April 27, 2011
  11. 11. M O S T P O P U L A R A N D R O I D C AT E G O R I E S Utilities outweigh entertainment on Android. In March the “Games” category earned top honor with the most downloads. On Android, the “Games” and “Entertainment” categories make up 36.3% of all downloads vs. 28.4% in iTunes. 22.2% games 18.3% utilities 2% 2% 14.1% entertainment 3% games 3% 22% 10.3% social networking 7.8% productivity 4% 4.9% music lifestyle 4.6% lifestyle 5% 3.7% photography music 3.5% travel 5% 2.6% news 2.2% books productivity utilities 1.9% healthcare 8% 18% 1.0% sports 0.9% finance 0.8% weather social networking 0.7% business 10% entertainment 0.5% education 14% 0.2% medical App Search Analytics | March 2011 11Wednesday, April 27, 2011
  12. 12. M O S T P O P U L A R i T U N E S C AT E G O R I E S B Y D O W N L O A D Entertainment and Games continue to fall. Though still in top positions, the “Entertainment” and “Games” categories lost another 1% of the overall market share. “Social Networking”, “Utilities” and “News” saw a 2% combined increase. 17.7% entertainment 10.7% games 10.7% lifestyle 2% entertainment 2% 9.5% productivity 2% 18% 2% 9.1% reference 3% 7.3% utilities 7.3% social networking 3% 3.7% music 3% games 3.5% news 11% 3.4% travel 4% 3.0% education 2.4% photography 7% 2.2% navigation lifestyle 2.1% business 11% 1.6% healthcare utilities 1.5% sports 7% productivity 1.3% books reference 9% 1.2% finance 9% 1.2% weather 0.7% medical App Search Analytics | March 2011 12Wednesday, April 27, 2011
  13. 13. APP USAGE METRICS App Search Analytics | March 2011 13Wednesday, April 27, 2011
  14. 14. 2 4 H O U R S N A P S H O T: A N D R O I D S E A R C H T R A F F I C Android search traffic exceeded iOS by 54%. The variation of app search traffic in March a mere 3.1% with the low occurring between 2 - 3am and the high between 7 - 8pm PST. During the 7-8pm hour, the most searched for term was “free apps”. The second most popular search term during that hour was “free”. traffic 12am 1 2 3 4 5 6 7 8 9 10 11 Noon 1 2 3 4 5 6 7 8 9 10 11 App Search Analytics | March 2011 14Wednesday, April 27, 2011
  15. 15. 2 4 H O U R S N A P S H O T: i O S S E A R C H T R A F F I C The #1 search term during the peak 6PM hour was “free apps”. The fewest searches occurred between 2 - 3am and the high between 6 - 7pm PST. The first spike of the day took place between the hours of 11am to noon. The 1 - 9pm timeframe accounted for 40% of all traffic. The second most popular search term during peak traffic hours was “free games”. traffic 12am 1 2 3 4 5 6 7 8 9 10 11 Noon 1 2 3 4 5 6 7 8 9 10 11 App Search Analytics | March 2011 15Wednesday, April 27, 2011
  16. 16. S E A R C H V O L U M E O V E R A S E V E N D AY W E E K Search traffic highs and lows vary across platforms Five out of the seven week days showed high variation in traffic. Androidʼs peak traffic day was Thursday, raking in 17% of search volume. App search on iOS peaked with 18% of traffic on Sunday. All Platforms Android iPhone/iPod MON TUE WED THUR FRI SAT SUN App Search Analytics | March 2011 16Wednesday, April 27, 2011
  17. 17. THE CHOMP 55- Android App Search Analytics | March 2011 17Wednesday, April 27, 2011
  18. 18. CHOMP’S TOP 55 OF MARCH - Android Congratulations to Chompʼs top 55, our list of the most popular Android apps in March! These apps have captured the hearts and minds of Chomp users over the past month. 1 Google Maps Free Travel Chomp 55 debut 2 Gmail Free Social Networking Chomp 55 debut 3 ADWLauncher EX $3.27 Productivity Chomp 55 debut 4 Titanium Backup PRO $5.89 Utilities Chomp 55 debut 5 Zeam Launcher Free Productivity Chomp 55 debut 6 QuickPic Free Photography Chomp 55 debut 7 WolframAlpha $1.99 Books Chomp 55 debut 8 Dolphin Browser Mini Free Lifestyle Chomp 55 debut 9 TeslaLED Flashlight Free Utilities Chomp 55 debut 10 Vignette (new version) $4.02 Photography Chomp 55 debut App Search Analytics | March 2011 18Wednesday, April 27, 2011
  19. 19. CHOMP’S TOP 55 OF MARCH (11 - 55) 11 SMS Backup + 34 Game Dev Story 12 Feedly 35 StumbleUpon 13 Vignette (deprecated) 36 Google Chrome to Phone 14 handyCalc Calculator 37 ADW.Launcher 15 SiMi Clock Widget 38 BW Animation Package 16 Sleep as an Droid Unlock 39 Uninstaller 17 Plug In Launcher 40 TweetDeck (Twitter, Facebook) 18 Glympse 41 Robo Defense 19 c:geo ~ geocaching for Android 42 Google Authenticator 20 X Construction 43 Wifi Analyzer 21 Epicurious Recipe App 44 Bonsai Blast 22 QR Droid 45 Square 23 Relax and Sleep 46 Google Voice 24 Titanium Backup 47 3G Watchdog 25 GO SMS 48 YouTube 26 Root Explorer (File Manager) 49 Winamp 27 Lookout Mobile Security 50 Catch Notes 28 JuiceDefender - battery saver 51 Dropbox 29 Astrid Task/Todo List 52 Beautiful Widgets 30 Dolphin Browser HD 53 Plume for Twitter 31 Street View on Google Maps 54 Miren Browser 32 Pulse News 55 PhotoFunia 33 Aldiko Book Reader App Search Analytics | March 2011 19Wednesday, April 27, 2011
  20. 20. THE CHOMP 55- iOS App Search Analytics | March 2011 20Wednesday, April 27, 2011
  21. 21. CHOMP’S TOP 55 OF MARCH - iOS Congratulations to Chompʼs top 55, our list of the most popular iPhone apps in March! These apps have captured the hearts and minds of Chomp users over the past month. Trends in the far right column are tracked month-over-month, or in this case October – March. 1 iBooks Free Books #30 in Feb 2 Angry Birds Rio $0.99 Games App debuted on 3/17 3 Read It Later Pro $0.99 News Chomp 55 debut 4 Web MD Mobile Free Medical Chomp 55 debut 5 Posterous Free Social Networking #2 in Oct 6 StumbleUpon! Free Entertainment #21 in Feb 7 Canabalt $2.99 Games #48 Feb, #44 Nov 8 Plain Text - Dropbox text editing Free Productivity #32 in Jan 9 Skee-Ball $0.99 Games #35 in Oct 10 Articles - The Wikipedia App $2.99 Reference #47 in Nov App Search Analytics | March 2011 21Wednesday, April 27, 2011
  22. 22. CHOMP’S TOP 55 OF MARCH (11 - 55) 11 Convertbot - The Amazing Unit Converter 34 OvenBreak - Lite (#36 Jan, #22 Dec) 12 Virtuoso Piano Free 2 HD 35 Fieldrunners 13 Echofon for Twitter 36 AppShopper (#20 Dec) 14 GroupMe (#34 Oct) 37 Facebook (#25 Feb, #23 Jan, #19 Dec, #3 Nov, #29 Oct) 15 SoundHound (#19 Feb, #42 Dec) 38 Retro Camera Plus 16 Pulse News Mini 39 Minigore (#12 Dec) 17 Camera+ (#17 Feb, #2 Jan) 40 Amazon Mobile (#42 Feb, #32 Dec, #39 Nov, #19 Oct) 18 Unofficial iJustine (#37 Jan) 41 Epicurious Recipes & Shopping List (#43 Feb) 19 Tiny Wings (#4 Feb) 42 Shop Savvy BarcodeScanner & Product Search 20 IMDb Movies & TV (#37 Feb, #43 Jan) 43 Wunderlist (#11 Feb) 21 Infinity Blade (#14(t) Jan, #1 Dec) 44 Hoggy 22 Netflix (#18 Feb, #28 Jan, #33 Dec, #22 Nov, #24 Oct) 45 Calvetica Calendar (#3 Feb, #46 Nov, #23 Oct) 23 Foodspotting (#9 Oct) 46 SCRABBLE (#14 Feb, #40 Oct) 24 Sleep Cycle alarm clock (#45 Feb, #42 Jan) 47 Instagram (#30 Dec, #14 Nov, #19 Oct) 25 USA TODAY 48 Wikipedia Mobile (#15 Feb) 26 Stanza 49 ActionPotato 27 Momento (Diary/Journal) (#1 Jan) 50 Bejeweled 2 + Blitz 28 Waze - Social GPS navigation (#31 Feb, #18 Oct) 51 Adobe Photoshop Express 29 Awesome Note (+Todo) 52 Google Search 30 Cut the Rope Lite (#19 Jan, #52 Dec, #17 Oct) 53 Apple Store (#31 Dec) 31 Reckless Racing 54 Remote (#55 Nov) 32 Angry Birds (#39 Feb, #42 Nov, #37 Oct) 55 Sky Burger (#53 Nov) 33 Evernote App Search Analytics | March 2011 22Wednesday, April 27, 2011
  23. 23. THANK YOU! For questions, comments or additional information, please email robin@chomp.com App Search Analytics | March 2011 23Wednesday, April 27, 2011

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