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App Search Analytics: April

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App Search Analytics is a monthly metrics report using app search engine, Chomp's, proprietary data. It includes top queries,

App Search Analytics is a monthly metrics report using app search engine, Chomp's, proprietary data. It includes top queries,

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  • 1. A P P S E A R C H A N A LY T I C S APRIL 2011App Search Analytics | April 2011 1 1
  • 2. A B O U T C H O M P ’ S A P P S E A R C H A N A LY T I C SWelcome to the seventh edition ofChomp’s App Search Analytics Report!Chompʼs technology powers the most advanced search engine for native and web apps across theworldwide iOS and Android markets. The metrics outlined in this report provide insight into app searchtrends across iOS and Android using Chompʼs on-device search functionality within the US during themonth of April.Chomp for Android launched on February 28, 2011. Android and iOS metrics included in this edition ofApp Search Analytics refers to data collected April 1 - 30 but references previous months for trendingand comparison purposes.To see more app search data from Chomp visit http://chomp.com/etc/chomp-chartsApp Search Analytics | April 2011 2 2
  • 3. A N A LY T I C S H I G H L I G H T S U M M A R YApp Search AnalyticsTop QueriesOnly one app title made the elite top 25 queries on iOS and Android. Searches for“concerts”, “free photography apps”, “chat” and three others make their first appearanceon the top 25 lists.App MonetizationPaid app downloads on Android decrease 2% but increase by 4% on iOS with peakgrowth occurring between the $0.99 - $3.99 price points. With 64% of all apps costing $0on Android and only 36% on iOS, free apps continue to win the app download race.Best in CategoryWith 18 given app categories in Android and 20 in iTunes, “Games” and “Entertainment”account for 46.5% of Android and 40.8% of iOS downloads. “Utilities” earns the #3position while “news” loses a combine 3.3% of marketshare across both platforms.App Search Analytics | April 2011 3 3
  • 4. A N A LY T I C S H I G H L I G H T S U M M A R YApril SpotlightCurrent Event Related QueriesWith the baseball season in full swing, app seekers took aim at finding the top baseball apps ontheir respective markets. The term ʻbaseballʼ was entered 43% more in April than the previousmonth.International Search Trends (& top apps!)With the explosion of apps globally, Chomp offers a snapshot of unique queries by country andshares top app downloads across Android and iOS abroad. From Australia to Hong Kong, appseekers showcase an array of interest from adventure games to news and utilities.The Chomp 55Find out which iPhone and Android apps won the hearts and minds of Chomp users during April.Five (or more) of the top 10 ten Chomp 55 apps are paid for the third month in a row (iOS).Androidʼs top 10 gets diverse, featuring apps from five different categories.App Search Analytics | April 2011 4 4
  • 5. CHOMP SEARCH METRICSApp Search Analytics | April 2011 5 5
  • 6. ANDROID QUERIESThe “Top Queries” list shows the top 25 entries typed into the Chomp Top Queries • free appssearch box specifically for Android during April. *Note: no app names were • free gamesentered though Facebook was in the #27 position. • games • fun App Function vs. App Name • fun games • utilities • productivity • entertainment • adventure games 14% • camera • music • texting • social networking • puzzle games • photography • free photography apps • tv • wallpapers 86% • free rpg • social • movies • musical instruments • calendar App Function • music free Android - April 2011 App Name • concertsApp Search Analytics | April 2011 6 6
  • 7. iPHONE AND iPOD QUERIESThe “Top Queries” list shows the top 25 entries typed into the Chomp Top Queriessearch box specifically for iOS during April. Compared to March, the ratio • free • free appsof function vs name queries shifted only 2% in favor of name searches. • games • free games App Function vs. App Name • productivity • fun games • fun • utilities • adventure games 11% • entertainment • camera • music • puzzle games • free photography apps • photography • fitness • news • music free 89% • social • social networking • facebook • movies • texting App Function • photo iOS - April 2011 App Name • chatApp Search Analytics | April 2011 7 7
  • 8. A N D R O I D A P P D O W N L O A D S : F R E E V S PA I DOn Chomp, 97% of all Android Downloads were free, a 2% increase over March. The $4.01 - $5prices point stayed consistent with .3% of the download volume since March whereas all other paidapps declined. Android users applied the ʻfreeʼ filter 12% of the time whereas 33% of all iOS querieswere submitted with the ʻfreeʼ filter. 0.8% 0.01 - 1.00 0.9% 1.01 - 2.00 3% Paid 0.5% 2.01 - 3.00 0.2% 3.01 - 4.00 0.3% 4.01- 5.00 0.1% 5.01 - 6.00 0.0% 6.01 - 7.00 0.0% 7.01 - 8.00 97% Free 0.0% 8.01 - 9.00 0.1% 9.01 - 10.00 0.1% OtherApp Search Analytics | April 2011 8 8
  • 9. i O S A P P D O W N L O A D S : F R E E V S PA I DDevelopers with paid apps in iTunes saw downloads increase by 3.8% combined, compared toMarch. Price points that show the most growth are $.99 (1.9%), $1.99 (.7%), and $2.99 (.6%). Ofapps priced above $14.99, the $23.99 point took 37% of the market share. 8.7% 0.99 17% 2.9% 1.99 Paid 2.1% 2.99 0.5% 3.99 0.8% 4.99 0.2% 5.99 0.3% 6.99 0.1% 7.99 0.0% 8.99 83%Free 0.3% 9.99 0.1% 14.99 0.7% OtherApp Search Analytics | April 2011 9 9
  • 10. M O S T P O P U L A R A N D R O I D C AT E G O R I E SGames and entertainment combine for 10.2% increase since March, securing 46.5% of totaldownloads by category. Other positive trends occurred in photography (+1.2%), music (+.5%),books (+.4%) and healthcare (+.2). The category with the highest loss was utilities (-3.7%).Android users opted to filter their searches for ʻgamesʼ only 3.2% of the time. 29.1% games 1% 17.4% entertainment 2% 2% 14.6% utilities 2% 7.7% social networking 5% games 5.4% music 29% photography 5.4% productivity 5% 4.9% photography 4.6% lifestyle productivity 5% 2.4% travel 2.1% healthcare & fitness music 1.8% books 5% 1.4% news 0.8% sports social networking 0.7% weather 8% entertainment 0.6% business 17% 0.5% finance utilities education 0.4% 15% 0.1% medicalApp Search Analytics | April 2011 10 10
  • 11. M O S T P O P U L A R i T U N E S C AT E G O R I E SGame downloads on iOS increased by 7.4% - most over any platform or category in April.Utilities climbs to #3 position from #6 with 2.2% gain over March. Entertainment, Photography andmusic grew 5%, 1.9%, and .2%. Reference fell from position #5 to #7 with a loss of 4.3%. 22.7% entertainment 18.1% games 1% 2% 8.5% utilities 2% 2% entertainment 8.4% lifestyle 2% 23% 7.7% productivity 3% 5.7% social networking 4% 4.8% reference 4.3% photography 4% 3.9% music 3.0% education 5% 2.2% travel 2.0% business social networking games 1.9% healthcare & fitness 6% 18% 1.6% navigation 1.4% news productivity 1.1% books 8% utilities 1.0% sports lifestyle 8% 9% 0.7% finance 0.6% medical 0.4% weatherApp Search Analytics | April 2011 11 11
  • 12. APP USAGE METRICSApp Search Analytics | April 2011 12 12
  • 13. CURRENT EVENT APP SEARCHESApp queries correlate with real time events.April marks opening day and trending app queries for ʻbaseballʼ. The highest traffic days are withinone week of opening day. Overall trending for ʻbaseballʼ increased by 72% month over monthbetween February and April. Opening Day20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 MARCH APRILApp Search Analytics | April 2011 13 13
  • 14. I N T E R N AT I O N A L S E A R C H T R E N D SFree searches abroad appear 20% more on Android than iOS.The snapshot below represents the top queries and subsequent app downloads on selectcountries around the globe through the Chomp app on Android. Though the US and UK are theonly markets with localized Chomp results, traction is steadily growing in other parts of the world. Top App Queries by Country Top App Downloads by CountryUnited Kingdom Canada Hong Kong United Kingdom“free” “free” “free games” • Angry Birds“free games” “free games” “free apps” • FX Camera“games” “productivity” “fun games” Canada“fun games” “fun” “games free” • Pandora“fun” “games” “fun” • Angry Birds“utilities” “fun games” “camera”“adventure games” “utilities” “adventure games” Hong Kong • Slice It • FX Camera FranceFrance India Australia • Angry Birds“free” “free” “free” • Pandora“free games” “utilities” “free apps” India“utilities” “entertainment” “free games” • FX Camera“games” “productivity” “productivity” • Unlock with WiFi Free“fun games” “tv” “fun”“productivity” “camera” “utilities” Australia“fun” “movies” “fun games” • Pandora • Slice ItApp Search Analytics | April 2011 14 14
  • 15. I N T E R N AT I O N A L S E A R C H T R E N D SApp search abroad shows more diversity on iOS.The snapshot below represents the top queries and subsequent app downloads on select countriesaround the globe through the Chomp app on iOS. Though ʻgamesʼ are the common denominator acrossall countries listed, queries like ʻfitnessʼ, ʻchatʼ and ʻpuzzleʼ were unique to iOS app searchers abroad. Top App Queries by Country Top App Downloads by CountryUnited Kingdom Canada Hong Kong United Kingdom“free games” “free” “game” • Free Foto Messenger“free” “free games” “camera” • gunman“games” “game” “games free” Canada“fun” “fun games” “photography” • Pandora Radio“social networking” “fun” “fitness” • Adobe Photoshop Express“fun games” “productivity” “music”“productivity” “music” “productivity” Hong Kong • Pandora Radio • Google Earth FranceFrance India Australia • Radio.com on iPhone“radio music” “free apps” “free” • Ustream Live Broadcaster“games” “game” “games” India“music free” “news” “free games” • Google Earth“photo” “entertainment” “adventure games” • Bump“chat” “productivity” “puzzle games”“social networks” “calendar” “photography” Australia“tv” “utilities” “music” • Pandora Radio • Adobe Photoshop ExpressApp Search Analytics | April 2011 15 15
  • 16. THE CHOMP 55- AndroidApp Search Analytics | April 2011 16 16
  • 17. CHOMP’S TOP 55 OF APRIL - AndroidCongratulations to Chompʼs top 55, our list of the most popular Android apps in April!These apps have captured the hearts and minds of Chomp users over the past month. 1 TweetDeck (Twitter, Facebook) Free Social Networking #40 in March 2 Fruit Slice Free Games Chomp 55 debut 3 Wifi Analyzer Free Utilities #43 in March 4 Chase Mobile Free Finance Chomp 55 debut 5 GO Launcher EX Free Productivity Chomp 55 debut 6 Poynt Free Travel Chomp 55 debut 7 Google Maps Free Travel #1 in March 8 ASTRO File Manager Free Productivity Chomp 55 debut 9 GO SMS Pro Free Social Networking Chomp 55 debut 10 GasBuddy - Find Cheap Gas Free Travel Chomp 55 debutApp Search Analytics | April 2011 17 17
  • 18. CHOMP’S TOP 55 OF APRIL - Android (11 - 55)11 Speedtest.net Mobile 34 LauncherPro12 Lookout Mobile Security #27 in March 35 Skyfire Web Browser 4.013 WeatherBug Elite 36 Shush! Ringer Restorer14 Pandora Internet Radio 37 Angry Birds Rio15 Titanium Backup #24 in March 38 Pulse News #32 in March16 Handcent SMS 39 Angry Birds Seasons17 TuneIn Radio 40 Fruit Ninja18 BW Animation #38 in March 41 WolframAlpha #7 in March19 Urban Dictionary 42 SoundHound20 Dropbox #51 in March 43 Google Translate21 ROM Manager 44 eBuddy Messenger22 StumbleUpon #35 in March 45 FatBooth23 Dolphin Browser HD #30 in March 46 ColorNote Notepad Notes24 Movies 47 Winamp #49 in March25 Jewels 48 Battery Widgets26 Adobe Reader 49 SoundHound ($4.99)27 App 2 SD Free 50 Google Voice #46 in March28 Slacker Radio 51 Mobile Banking29 JuiceDefender - battery saver #28 in March 52 Uninstaller #39 in March30 WhatsApp Messenger 53 WeatherBug31 Allrecipes.com Dinner Spinner 54 TV Guide Mobile32 Google Reader 55 Gmail #2 in March33 My Days - Period & OvulationApp Search Analytics | April 2011 18 18
  • 19. THE CHOMP 55- iOSApp Search Analytics | April 2011 19 19
  • 20. CHOMP’S TOP 55 OF APRIL - iOSCongratulations to Chompʼs top 55, our list of the most popular iPhone apps in April!These apps have captured the hearts and minds of Chomp users over the past month.Trends in the far right column are tracked month-over-month, or in this case October – April. 1 Tweetbot $1.99 Social Networking App debut: Apr 13 2 iMovie $4.99 Photography Chomp 55 debut 3 Game Dev Story $3.99 Games #55 Feb, #15 Oct 4 textPlus Free Text Free Lifestyle Chomp 55 debut 5 iTranslate ~ the free translator Free Productivity Chomp 55 debut 6 Allrecipes.com Dinner Spinner Free Lifestyle Chomp 55 debut 7 Diptic $1.99 Photography Chomp 55 debut 8 Camera+ $1.99 Photography #17 Feb, #2 Jan 9 Tiny Wings $0.99 Games #19 March, #4 Feb 10 Dragon Dictation Free Business Chomp 55 debutApp Search Analytics | April 2011 20 20
  • 21. CHOMP’S TOP 55 OF APRIL - iOS (11 - 55)11 Facebook (#37 Mar, #25 Feb, #23 Jan, #19 Dec, #3 Nov, #29 Oct) 34 Pocket Frogs12 IMDb Movies & TV (#20 Mar, #37 Feb, #43 Jan) 35 Retina Wallpapers HD w Glow Effects (#23 Feb, #38 Dec)13 Cut the Rope: Holiday Gift (#54 Feb, #17 Jan, #2 Dec) 36 How To Videos from Howcast.com14 Instagram (#47 Mar, #30 Dec, #14 Nov, #19 Oct) 37 Target15 Angry Birds (#32 Mar, #39 Feb, #42 Nov, #37 Oct) 38 Cut the Rope (#38 Feb, #18 Jan, #26 Dec, #12 Nov, #20 Oct)16 Pandora Radio (#26 Feb, #35 Jan, #27 Dec, #13 Nov, #26 Oct) 39 Flickr17 Dictionary.com - Dictionary & Thesaurus 40 Remote (# 54 Mar, #55 Nov)18 AppShopper (#36 Mar, #20 Dec) 41 TextNow - Unlimited Free Texting and Picture Messaging19 Tweet 42 Pano (#34 Jan)20 Lose It! 43 Momento (Diary/Journal) (#27 Mar, #1 Jan)21 Tumblr 44 8mm Vintage Camera (#8 Feb)22 OvenBreak - Lite (#34 Mar, #36 Jan, #22 Dec) 45 Kindle23 Unofficial iJustine (#18 Mar, #37 Jan) 46 Netflix (#22 Mar, #18 Feb, #28 Jan, #33 Dec, #22 Nov, #24 Oct)24 Cut the Rope Lite (#30 Mar, #19 Jan, #52 Dec, #17 Oct) 47 Google Search (#52 Mar)25 Mint.com Personal Finance (#54 Dec) 48 Waze - Social GPS navigation (#28 Mar, #31 Feb, #18 Oct)26 Flight Control 49 MyTown27 Google Earth (#51 Jan, #53 Dec) 50 The Weather Channel28 Plants vs. Zombies (#36 Feb, #49 Jan, #43 Dec) 51 Wikipedia Mobile (#48 Mar #15 Feb)29 Choice of the Dragon 52 Instapaper (#44 Dec, #26 Nov)30 TonePad (#46 Jan) 53 Skype (#51 Feb, #52 Jan, #33 Nov)31 TETRIS (#3 Jan) 54 WebMD Mobile (#4 Mar)32 Mashable! 55 Sky Burger (#55 Mar, #53 Nov)33 Doodle Buddy - Paint, Draw, Scribble, SketchApp Search Analytics | April 2011 21 21
  • 22. THANK YOU! For questions, comments or additional information, please email robin@chomp.comApp Search Analytics | April 2011 22 22