3. It’s Not About You. Seriously, it’s not about you or your personal brand. It’s about everyone else. Shine the spotlight on others. Celebrate their successes. Brag about them to your connections. Use social media networks to engage your customers in ways that make them feel like the most important people on the planet. When you are a champion for others, an interesting thing happens. Others become a champion for you.
Show Me The Blog 2011 Online Social Networking Presentation
Finding Networking Value &Putting it to Use for Your Gain
The ConversationThe conversation is: – organic – complex – speaks in a human voiceSocial media is not a strategy or a tactic – it’s simply a channel.
Approach – What can I do?• Website/Blogs – Comment on other people’s blog posts – Distribute your blog posts everywhere – Point back to relevant blog posts from others• Forums – Contribute to community forums• Twitter – Just converse – Hash tags (check out others/create your own) – Twitter chats – Triberr• Facebook / Linkedin – Set up profile ; connect and participate in groups
Approach – What can I do?• Videos / Photos – Post “How-to” videos on YouTube – Post presentations to Slideshare or Scribd – Integrate Flickr acct for photo sharing for blog posts• Bookmarking – Bookmark blog posts (technorati, reddit, del.icio.us, stumbleupon, facebook, twitter )• Other – Add to your email signature – Attend events – Call people out of the blue/setup meetings with those who are local