Show Me The Blog 2011 Online Social Networking Presentation

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Show Me The Blog 2011 Online Social Networking Presentation

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  • 3. It’s Not About You. Seriously, it’s not about you or your personal brand. It’s about everyone else. Shine the spotlight on others. Celebrate their successes. Brag about them to your connections. Use social media networks to engage your customers in ways that make them feel like the most important people on the planet. When you are a champion for others, an interesting thing happens. Others become a champion for you.
  • Show Me The Blog 2011 Online Social Networking Presentation

    1. 1. Finding Networking Value &Putting it to Use for Your Gain
    2. 2. The ConversationThe conversation is: – organic – complex – speaks in a human voiceSocial media is not a strategy or a tactic – it’s simply a channel.
    3. 3. Approach – What can I do?• Website/Blogs – Comment on other people’s blog posts – Distribute your blog posts everywhere – Point back to relevant blog posts from others• Forums – Contribute to community forums• Twitter – Just converse – Hash tags (check out others/create your own) – Twitter chats – Triberr• Facebook / Linkedin – Set up profile ; connect and participate in groups
    4. 4. Approach – What can I do?• Videos / Photos – Post “How-to” videos on YouTube – Post presentations to Slideshare or Scribd – Integrate Flickr acct for photo sharing for blog posts• Bookmarking – Bookmark blog posts (technorati, reddit, del.icio.us, stumbleupon, facebook, twitter )• Other – Add to your email signature – Attend events – Call people out of the blue/setup meetings with those who are local
    5. 5. 9 KEYSTO ONLINE NETWORKINGSUCCESS
    6. 6. 1. Plan
    7. 7. 2. Experiment
    8. 8. 3. Listen
    9. 9. 4. Share not just your content
    10. 10. 5. Be consistent• Dont shout. Dont broadcast. Don’t brag.
    11. 11. 6. Contribute in a meaningful way
    12. 12. 7. Create happy fans
    13. 13. 8. Reward ‘em
    14. 14. 9. Be Human 10. Be Human
    15. 15. See You Online!• Connect with Kesha – Web: xdwebsolutions.com – Twitter: @xdwebsolutions
    16. 16. Credits• Tactica Interactive Communications, The Conversation• Tara Hunt, Your Social Media Strategy Won’t Save You• Twenty Two Squared• Delphic Sage, Social Networking

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