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  • 1. Initial Ideas and Feedback name
  • 2. Idea 1 – Devils food cake• Theme: Valentines Day.• Colour scheme: Brown and pink to tie in with the colours of the foods and also represent love and valentines day.• Fonts: - Title font - Normal text font• Audience: couples spending valentines day together or adult/teen males trying to impress their partners.
  • 3. Feedback 1What do you like about the idea?It is good because although it is a common recipe, the fact that the cake is inthe shape of a heart gives it an edge and a bit of a twist, and also fits thetheme “Valentines Day”.What areas of the idea could be developed?What do you find interesting about the idea?I find the most interesting about this idea is that the cake is in the shape of aheart, fitting to Valentines day and also how the font she has chosen hashearts in it which also links to Valentines Day and the theme.
  • 4. Idea 2 – Cookies• Theme: Valentines Day.• Colour scheme: Red, white and pink.• Fonts: - text fonts - Title font• Audience: couples spending valentines day together or young children baking cookies.• Print finishing – Varnish.
  • 5. Feedback 2What do you like about the idea?I like this idea because the cookies are in the shape of hearts, matching thetheme and also that you are able to add little messages onto the cookiesusing icing sugar. You can also decorate the cookies however you want,making the finished product more personal to you.What areas of the idea could be developed?She could of added more detail in some areas of this idea.What do you find interesting about the idea?I find the fact that she has chosen to use varnish on this recipe cardinteresting because this will make certain parts of the card stand out, like thepictures or the text.
  • 6. Idea 3 - Pizza• Theme: Valentines day.• Colour scheme: Red and white• Fonts: - Title font. - Main text font.• Audience: Male cooking for his partner or someone cooking a family meal on valentines day to make everyone feel loved.
  • 7. Feedback 3What do you like about the idea?I like that all of her ideas are consistent in the way that all of her recipes areshaped in the form of hearts which fit in with the theme of her cards.What areas of the idea could be developed?What do you find interesting about the idea?I find interesting about the idea, the fact that the pizza is in the shape of aheart. This means the pizza will have to be specifically cut or shaped toachieve this.
  • 8. Idea 4 – Vegetarian spaghetti bolognaise• Theme: Valentines Day.• Colour scheme: Red and green.• Fonts: - Title font. - Main text font.• Audience: Vegetarian families or couples.
  • 9. Feedback 4What do you like about the idea?I like that although it is spaghetti bolognaise, it uses mince to replace themeat and this is a very stereotypical meal to have on Valentines Day.What areas of the idea could be developed?She could maybe add a small amount of detail in all areas of this idea, apartfrom the pictures. The pictures are okay.What do you find interesting about the idea?I find this idea interesting because it is not like her other ideas, as this recipeis not a dessert, nor is it in the shape of a heart.
  • 10. Idea 5 - Pancakes• Theme: Valentines Day.• Colour scheme: Red, blue and cream.• Fonts: - Normal Text font. - Title font.• Audience: Males making breakfast in bed for their partners on valentines day morning or the day after valentines day if they spent the night together.
  • 11. Feedback 5What do you like about the idea?I like how the simple idea of pancakes has been slightly changed to give it aValentines Day feel and also how the pancakes are in the shapes of hearts andcan have chocolate and/or fruits in them.What areas of the idea could be developed?The colour scheme could be developed by talking about why she has chosenthese colours for this idea.What do you find interesting about the idea?I find it interesting because she has chosen pancakes that are in the shape ofhearts, which is linked to her Valentines Day theme.
  • 12. Summary of FeedbackWhat do you agree with from your feedback?I agree that shaping the various foods into heart shapes makes it more personal to youand also that it helps it to fit in with the theme I have created about the foods beingfor valentines day. I also agree with the icing on the cookies being personal because itallows you to write your own messages on them to the people you love but you couldalso write a letter per cookie to spell out a word or phrase, again making it personal.What do you disagree with from your feedback?Having read through all of the feedback, I have not been able to find anything in whichI disagree with. I agree that I could have added more detail to my planning if I hadbeen able to have more time to work on these ideas.
  • 13. Idea EvaluationWhich idea that you came up with is your favourite and why?My favourite idea which I came up would be the valentines day, heart shaped cookiesbecause you can personalise them to fit you. Heart shaped cookies are overdone andslightly overrated by now but by adding the icing and messages to them this makesthem more personal and something that other people are less likely to have createdalso, giving them a unique feeling to them.Which idea, that your team came up with, is your favourite and why?My favourite idea which Chloe came up with would be the ginger cake because it isdifferent to what most people would create. Most people tend to think of creating achocolate or simple vanilla cake so the ginger cake is something different.