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Advert Analysis

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Transcript

  • 1. Advert Analysis
  • 2. IRN BRU - Bitches This advert has a comical side, giving the serious image on the left a funny caption that wouldn’t normally be used for an image like that. Adding a taboo word into the caption just makes it more outrageous, as well as making it look like the man in the chair is saying it, though he does not look like someone who would say something like that. The orange background matches the colour scheme of the can. The small and subtle picture of the IRN BRU can is effective in the way that it is a different way of showing the audience what brand the product is advertising, as usually the logo and brand name is quite big and stands out more than the one on this advert. The audience this advert could be aimed at is young adults or adults in general who would understand the humour used in this advert. Obviously this advert isn’t suitable for children because of the taboo language.
  • 3. IRN BRU - Pinkbomb http://www.youtube.com/watch?v=iFEmtJRSrvw This advert is once again quite comical, and can be something that young men similar to the age of the guy in the advert could relate to, if they have a girlfriend that they can find annoying and over the top at times. In my opinion, IRN BRU seems to be aimed more at men than at women. This particular advert especially shows this. The main character is male and the opposing character is female, and the storyline is based around how the male is overcoming the acts of the female. Doing this offers a good way to show how IRN BRU supposedly helps you get through ‘harder’ situations. This advert is aimed at young people, more likely young males who would find this advert amusing as well as being something they could understand. They would understand or be sympathetic for the guy in the advert because they may know what it is like to be in a situation like that.
  • 4. IRN BRU - Snowman http://www.youtube.com/watch?v=4yZOab5gl-4 This advert is based upon the classic Christmas film ‘The Snowman’. The lyrics to the song have clearly been adjusted and changed to fit to the aim of this advertisement, to advertise IRN BRU. This is done effectively because the way in which the song has been changed is very clever. The lyrics are quite amusing and the ending has an unexpected twist which is also comical. Although this Christmas film is aimed at children, this advert may be more suited to teenagers and young adults, but in general any age can enjoy it. The advert shows the little boy not letting the Snowman have any of his IRN BRU. This suggests that IRN BRU is too good to share. The twist at the end is when the Snowman lets go of the little boy and flies off with his IRN BRU, leaving the boy to fall into the snow. The ending of the advert is quite comical and allows a way of finalising the advert before it ends. At the end of the advert, the sign on the building says “HAVE A PHENOMENAL CHRISTMAS”, and there is a can of IRN BRU above it. This allows the audience to recognise the brand and company by using their slogan and logo.
  • 5. IRN BRU - Animals http://youtu.be/fHAUV4-Bzq8?t=2m7s This advert has quite a dark twist to it. At first the man is strolling through the countryside and he ends up leading lots of country animals into a house in the city. At the end of the advert we find out that the man is actually a butcher and he locks the animals into his shop, obviously meaning that they are for the chop. This dark ending contrasts with the fact that the advert uses cartoon animals instead of more realistic looking ones, which makes it seem more child-friendly than it is. It would be okay for children to watch this advert but the dark humour might be something that adults won’t want to explain to their kids. This advert might make IRN BRU seem quite outrageous, because it is associated with deviousness and brutality in the advert, because of the man’s actions. The audience this advert would appeal to are the people who can understand and will find this sort of dark humour amusing. So, more leaning towards young adults and adults, who are more mature and can understand the comical side of this advert.
  • 6. IRN BRU 32 The packaging for IRN BRU 32 is very similar to their packaging for their other products. The differences are that the can is bigger, therefore allowing for more liquid to be stored inside, meaning that more people will be drawn to buy it as you can get more in a can than you used to. They have also changed the white text to silver, and silver (when in element form) has no side effect if worn, so it symbolises that IRN BRU could only bring about good if bought or consumed. The blue used on the can appears to be a lighter one than the blue used on the original IRN BRU cans. This may be because the taste is lighter, or that they would like you to feel weightless and bouncy and energetic when you try this drink. The colours used work well together and the orange text against the blue background really stand out, and the way they have put a white outline around the 32 makes it jump out at you. This product will be aimed at people who have had IRN BRU before because they would like their new product to appeal to their existing customers, but also they would like to draw in a larger audience so that their products can be more well known and the eye-catching features and the layout of this packaging will help to do that.
  • 7. V Sugarfree Energy Drink This poster is advertising a sugarfree energy drink called V. The picture used for this poster is effective because it personifies the block of sugar. The two girls appear to be at some sort of gathering or festival and the block of sugar is using a mirror to look up the blonde girl’s skirt, obviously an unacceptable and perverted action. The other girl is pointing at the block of sugar and clearly mouthing the word “NO” and is made to suggest that she is telling the sugar cube off, and shouting at it. This means that the image used fits in well with the slogan that the company has chosen for the sugarfree product. “Say no to sugar” links in to the rest of the advert and is perfect for the action’s of the sugar cube and the gestures of the dark haired girl. This advert could appeal to teenagers or young adults who could relate to the situation of these two girls. For example, going to festivals and going to gatherings. They have a picture of the can in the bottom right corner. This is good because it shows the packaging and what the product looks like so that the audience will know what to look for in shops. The image of the can also shows the brand name, allowing the audience to identify the brand.
  • 8. Powerade Energy Drink This advert shows the name of the brand clearly and also cleverly uses the ring pull as a way of framing the man who is walking past with a handful of shopping bags. The background image has quite a strange tone to it, almost a yellow/green colour. This makes the Powerade can stand out more, so it is the first thing you see on the advert. The text at the bottom says “FOR SPORTSMEN WHO DON’T KNOW THAT THEY ARE”. This slogan suggests that Powerade gives you lots of energy, and also implies that the man carrying the bags is a “sportsman” in his own right because he will be going out and doing the shopping and possibly doing other little jobs that require energy. Saying that he doesn’t know he is a sportsman shows that Powerade can be for anyone, a regular person, and they don’t actually have to be a sportsperson. This advert could appeal to young people, but from looking at the content, more specifically males. It could appeal to people who are looking for something to drink when they are actually doing sports, or when they are doing tasks that require a lot of energy.
  • 9. SoBe Energy Drink This advert uses quite a different and graphic image of a boy putting the cans into his leg, as if they were batteries. Clearly this advert wants to give this impression and this has a positive effect on the audience because the image makes people think about what batteries do and what their use is. Batteries give things energy, they make things work, and when the battery is full the object works to the best of it’s ability. By having this mindset, people will begin to get the impression that this energy drink is really quite powerful in how much energy it gives you. Also, like many other energy drink adverts, this one is aimed at a more male audience and also includes a type of sport in the content. This can draw in the male audience as well as the use of the “battery leg” image. This advert could appeal to younger people, definitely the male audience, and also people who are into sports that require quite a lot of energy, like skateboarding. The advert shows that this energy drink is ideally to be drank before you start the sport, as the boy in the image is doing, using the cans as batteries.
  • 10. Monster Energy Drink This advert is quite interesting because of the strange, fantasy-looking image of the woman holding the drink on a tray. She looks mystical and ghost-like, with the white flowing hair and the scrawny arms and the long, creepy fingers. That image overall is quite eye-catching and distinctive. The overlay of her dress, arms and the wall looks grungy and old, but also adds to the creepy look. The colour of the Monster can matches the rest of the image which helps it all come together, rather than having two clashing colours. “I don’t need calories, I live off your fear” makes the energy drink sound intimidating and shocking, which is different to the other adverts I’ve seen. This slogan also fits in well with the rest of the content, which is dark and “evil”. This advert would appeal to young adults who are quite daring and into doing shocking things and living off fear and adrenaline, like the slogan states.
  • 11. Relentless Energy Drink The packaging for this energy drink has a very rock vibe. This drink can come in different coloured packaging, depending on the flavour which overall makes the brand more interesting, rather than having the same colour can for every flavour. The design of the can is very creative, with all of the spirals and the graphics in the background. The ‘R’, as well as the name of the drink is written in a font that looks very rock and roll. This gives the impression that this drink is made for a more alternative audience, or people who are into Rock music. Looking at some of Relentless’ adverts, they appear to be at concerts. The band members are shown drinking Relentless which would encourage people who like that genre of music to drink it as well.