Reader Profile Our readers are into all type’s of music and prefer not to be put into a certain genre, everyone has their favourite but it doesn’t mean it’s the only thing they listen to. They go to Gigs and Live events. They nearly all download music and most of them do it illegally instead of paying for them. Their favourite music channel is MTV and secondly VIVA. The magazine they read has to look interesting and they are more interested in the way it looks than what it contains. 100% of our readers get their new music from the internet. They personally own 8 devices (MP3 player, PC, TV, mobile phone etc) They regularly use the internet and 25% of them agreed they would rather stay at home than go on a holiday with no internet or phone access. They all seem to use social networking sites and on average have 123 friends on their social network spaces.