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Final ppt nokia


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  • 1. NOKIA IN CHINA-THE GROWTH STRATEGIES Presented by:- Chiranjeetbhatt
  • 2. Summary :Nokia entered China in 1985 to establish in telecom sector then facing toughcompetition from domestic companies like TCL and Ningbo bird then fromforeign companies like Samsung and Motorola. By 2004 Nokia establishedstrong presence in china and stood number one in market surpassingMotorola. 30 million people were subscribed by 2000In 1986 first analogue cell phone NMT450, in 1991 GSM cell phones,1995 jointventures with local companies to form Nokia Mobile Telecommunication,1997GSM services, network planning, expansion. In 1998 Telecommunicationbureau. In 1999 manufacturing and supplying products to fixed network sameyear it started factory includes GSM base station and transmission products. In1999 Nokia established 7 companies and 1 R & D centre. In 2000 Nokia divided9 independent units responsible for specific regions. In 2001 Nokia establishedR & D for 3G technologies and established industrial park manufacturesproducts and handsets in collaboration with other companies. It is a leadingbase for telecom manufacturing and export.INDUSTRY:- Telecome industryName of the company:- nokia nokia:-Nokias history starts in 1865 when mining engineer Fredrik Idestam established agroundwood pulp mill on the banks of the Tammerkoski rapids in the town of Tampere,in southwestern Finland, and started manufacturing paper. In 1868, Idestam built asecond mill near the town of Nokia, fifteen kilometres (nine miles) west of Tampere bythe Nokianvirta river, which had better resources for hydropower production.In 1871,Idestam, with the help of his close friend statesman Leo Mechelin, renamed andtransformed his firm into a share company, thereby founding the Nokia Company, thename it is still known by toda
  • 3. Company profile:Founded Tampere, Finland, Russian Empire (1865) incorporated in Nokia (1871)Founder(s) Fredrik Idestam Leo MechelinHeadquarters Espoo, FinlandArea served WorldwideKey people Jorma Ollila (Chairman) Stephen Elop (President & CEO) Timo Ihamuotila (CFO) Kai Öistämö (CDO) Henry Tirri (CTO)Services Maps and navigation, music,messaging and media Software solutions) Competitor of nokia:- Nokia competitors are primarily in the Wireless Telecommunications Equipment Manufacturing industry. Nokia also competes in the Wired Telecommunications Equipment Manufacturing, Billing& Service Provisioning Software, and Customer Relationship Management, Marketing & Sales Software sectors. Competitors- 1. Foreign Players- Reliance, Samsung, Motorola, Sony Ericsson, Tata Indicom, etc 2. Domestic Players- TCL, Ningbo Bird, Keijan, Eastcom,
  • 4. Zhongxing, Haier etcWho is the market leader ?In 2010 worldwide sales were 1.6 billion units, an increase of 31.8 percent from 2009.The top five manufacturers by market share were Nokia followed by Samsung, LGElectronics, ZTE and Apple. The last three replaced RIM, Sony Ericsson and Motorolawho were previously among the top five list.Outside the top five a significant marketshare increase from 16.5 percent to 30.6 percent was achieved by many smaller andnew brands.In Q1 2011, Apple surpassed Nokia as the worlds biggest handset vendor by revenue,as Nokias market share dropped to 29 percent in Q1 2011, the lowest level since thelate 1990s. In June 2011, Nokia announced lower expectations for sales and margin dueto global competition in both low-and-high end markets. By Q2 2011, worldwide salesgrew 16.5 percent to 428.7 million units. Top five manufacturers by market share in Q4 2011 [22] [23] Manufacturer Gartner IDCNokia 23.4% 26.6%SAMSUNG 19.4% 22.8%Apple 7.4% 8.7%ZTE 4.0% 4.0%LG 3.6% 4.1%
  • 5. Others 30.2% 33.8% Strategy of nokia company:-Thereare following strategy of Nokia company.1.Appropriately identify, collect and use primary and secondary datathat is relevant to the marketing strategy of Nokia.2. Produce a clear analysis of the external influences affecting thedevelopment of a marketing strategy.3.Complete a realistic rationale for the development of a coherentmarketing mix for Nokia communications.4.Show a full understanding of a marketing strategy for Nokia with aclear understanding of marketing principles.5. Produce a full, well-balanced marketing strategy that reflectsappropriate use of marketing models and toolscore competency of nokia mobile:-  Price multimedia, network, corporate solutionManagement techniques and tools by thecompany-  Six sigma
  • 6.  JIT.