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SME Growth Hack: Alibaba 'Taking Your Business Global'
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SME Growth Hack: Alibaba 'Taking Your Business Global'

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  • 1. Taking Your Business Global
  • 2. 1. Be Fast “Finished  is  better  than  perfect”   - Facebook mantra “Real  Artists  Ship” - Steve Jobs “….while  the  projects  we  do  are  never  really   finished,  they  must  ship.” - Seth Godin
  • 3. 2. Be Market-focused Marketfocused • • • • • Customer Development “Getting outside the Building”   Blank “The 4-Hour Work Week”  T.  Ferriss Minimum Viable Product Xiaomi: Weekly updates, fast iteration Productfocused • “Build it and they will come!” • Webvan • 3 years in the basement
  • 4. 3. Find a Niche Positioning Price
  • 5. Refining your search
  • 6. 4. Find the right sourcing partner  Look for suppliers with detailed product descriptions and clear photos  Be specific with the suppliers about your requirements  Build long-term business partnerships  Use AliSourcePro  Use Gold Suppliers!
  • 7. UK buyer trends Top Industries UK Top Trading Nations forfor Buyers UK Buyers in Q2 2013 China Apparel Beauty &India Personal Care United Kingdom Machinery Hong Kong Home & Garden United States Autos and motorcycles Pakistan Gifts and Crafts Turkey Luggage, Bags & Cases Timepieces,Taiwan Jewellery, Eyewear Malaysia Packaging and Printing Germany Sports and Entertainment
  • 8. 5. Find the Right Market Top Trading Nations for UK Suppliers United Kingdom United States China India France Pakistan Spain Italy Poland Germany
  • 9. It’s  good  to  be  British
  • 10. Opportunity – selling to China
  • 11. E-commerce sales
  • 12. Tmall.com • Huge customer base • Penetrates Tier 2, 3 and 4 cities • Consumer behaviour - online marketplaces preferred • Sophisticated technology infrastructure • Excellent marketing analytics
  • 13. THANK YOU