SME Growth Hack: Alibaba 'Taking Your Business Global'

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SME Growth Hack: Alibaba 'Taking Your Business Global'

  1. 1. Taking Your Business Global
  2. 2. 1. Be Fast “Finished  is  better  than  perfect”   - Facebook mantra “Real  Artists  Ship” - Steve Jobs “….while  the  projects  we  do  are  never  really   finished,  they  must  ship.” - Seth Godin
  3. 3. 2. Be Market-focused Marketfocused • • • • • Customer Development “Getting outside the Building”   Blank “The 4-Hour Work Week”  T.  Ferriss Minimum Viable Product Xiaomi: Weekly updates, fast iteration Productfocused • “Build it and they will come!” • Webvan • 3 years in the basement
  4. 4. 3. Find a Niche Positioning Price
  5. 5. Refining your search
  6. 6. 4. Find the right sourcing partner  Look for suppliers with detailed product descriptions and clear photos  Be specific with the suppliers about your requirements  Build long-term business partnerships  Use AliSourcePro  Use Gold Suppliers!
  7. 7. UK buyer trends Top Industries UK Top Trading Nations forfor Buyers UK Buyers in Q2 2013 China Apparel Beauty &India Personal Care United Kingdom Machinery Hong Kong Home & Garden United States Autos and motorcycles Pakistan Gifts and Crafts Turkey Luggage, Bags & Cases Timepieces,Taiwan Jewellery, Eyewear Malaysia Packaging and Printing Germany Sports and Entertainment
  8. 8. 5. Find the Right Market Top Trading Nations for UK Suppliers United Kingdom United States China India France Pakistan Spain Italy Poland Germany
  9. 9. It’s  good  to  be  British
  10. 10. Opportunity – selling to China
  11. 11. E-commerce sales
  12. 12. Tmall.com • Huge customer base • Penetrates Tier 2, 3 and 4 cities • Consumer behaviour - online marketplaces preferred • Sophisticated technology infrastructure • Excellent marketing analytics
  13. 13. THANK YOU

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