SME Growth Hack - Constant Contact 'Getting sales through engagement marketing'

  • 217 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
217
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. MAKING SALES THROUGH ENGAGEMENT A CASE STUDY © Constant Contact 2012
  • 2. Tamsin Fox-Davies Small Business Marketing Mentor Constant Contact UK @tamsinfd 2 Karen Haller Applied Colour Psychology Expert Karen Haller Colour & Design @karenhaller
  • 3. Grow Your Business with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free coaching. Email Marketing EventSpot Social Campaigns Online Survey Send personalized email newsletters and expand your audience with our list-building tools. Manage your events online: send invites, create an event homepage, and promote registration. Turn fans into customers with coupons, downloads, and contest on Facebook and get new likes and email sign-ups. Transform your communications into conversations with online surveys and polls. Copyright © 2011 Constant Contact Inc. 3
  • 4. Copyright © 2011 Constant Contact Inc. 4
  • 5. © Constant Contact 2012
  • 6. © Constant Contact 2012
  • 7. We trust comments and reviews (even from strangers)…not marketing. Your customers’ friends are your next best prospects. Rise above the ordinary in small (or large) ways that WOW! your customers. They won’t join if you don’t ask! (Yes, you really have to!) Engagement drives social visibility. Engagement matters. © Constant Contact 2012
  • 8. 2012 Neilson Global Trust in Advertising + Brand Messages © Constant Contact 2012
  • 9. Copyright © 2011 Constant Contact Inc. 9
  • 10. We trust comments and reviews (even from strangers)…not marketing. Your customers’ friends are your next best prospects. Rise above the ordinary in small (or large) ways that WOW! your customers. They won’t join if you don’t ask! (Yes, you really have to!) Engagement drives social visibility. Engagement matters. © Constant Contact 2012
  • 11. relevant appropriate qualified! © Constant Contact 2012
  • 12. Copyright © 2011 Constant Contact Inc. 12
  • 13. © Constant Contact 2012
  • 14. © Constant Contact 2012
  • 15. We trust comments and reviews (even from strangers)…not marketing. Your customers’ friends are your next best prospects. Rise above the ordinary in small (or large) ways that WOW! your customers. They won’t join if you don’t ask! (Yes, you really have to!) Engagement drives social visibility. Engagement matters. © Constant Contact 2012
  • 16. © Constant Contact 2012
  • 17. We trust comments and reviews (even from strangers)…not marketing. Your customers’ friends are your next best prospects. Rise above the ordinary in small (or large) ways that WOW! your customers. They won’t join if you don’t ask! (Yes, you really have to!) Engagement drives social visibility. Engagement matters. © Constant Contact 2012
  • 18. Engagement = participation © Constant Contact 2012
  • 19. Engagement = participation © Constant Contact 2012
  • 20. © Constant Contact 2012
  • 21. Copyright © 2011 Constant Contact Inc. 24
  • 22. We trust comments and reviews (even from strangers)…not marketing. Your customers’ friends are your next best prospects. Rise above the ordinary in small (or large) ways that WOW! your customers. They won’t join if you don’t ask! (Yes, you really have to!) Engagement drives social visibility. Engagement matters. © Constant Contact 2012
  • 23. SMALL is big! © Constant Contact 2012
  • 24. SMALL 2 2 6 1 11 1 5 likes Engagementshares 2 3 3 happens in 3 4 small doses. 4 comments 3 is big! (and happens over time) © Constant Contact 2012
  • 25. We trust comments and reviews (even from strangers)…not marketing. Your customers’ friends are your next best prospects. Rise above the ordinary in small (or large) ways that WOW! your customers. They won’t join if you don’t ask! (Yes, you really have to!) Engagement drives social visibility. Engagement matters. © Constant Contact 2012
  • 26. © Constant Contact 2012
  • 27. We trust comments and reviews (even from strangers)…not marketing. Your customers’ friends are your next best prospects. Rise above the ordinary in small (or large) ways that WOW! your customers. They won’t join if you don’t ask! (Yes, you really have to!) Engagement drives social visibility. Engagement matters. © Constant Contact 2012
  • 28. 3 things* • WOW: 1 thing you can do to rise above the ordinary • connect: 1 way that you will entice people to connect with you • engage: 1 idea for a social post or e-mail that might drive engagement *do them today © Constant Contact 2012
  • 29. FREE TRIAL 60 DAYS & A FREE COACHING CALL want more help? UK freephone: 0808 234 9315 CALL A COACH SIGN UP & MORE RESOURCES: CONSTANTCONTACT.CO.UK 32