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Talking 'Bout My Generation: How cohort analysis can predict generational differences in online behaviour....
Talking 'Bout My Generation: How cohort analysis can predict generational differences in online behaviour.
Online influence is typically about peer influence: consumers usually share and recommend products to those in their own age group or generation. William will show how brands can drive peer influence online by using cohort analysis: identifying what interests and unites different generations, and the socio-cultural triggers that can impact them throughout their lives.
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