'Why Emotion Drives Your Bottom Line' Martin Talks, Draftfcb
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Why emotion drives your bottom line....
Why emotion drives your bottom line.
Creativity is often seen as a nice to have rather than a must have within companies. A fluffy luxury rather than a profit driver. Creative advertising is therefore often the first thing to be cut when economic times get tough. Martin makes the business case for getting creative and emotionally connecting with our audiences.
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