View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
WE’VE INVESTIGATED MANY METHODSNeuroscience CognitivePsychologyPhysiologyIndirect measurements of responsesto marketing and brands
0200400600800100012001400Cumulative Link + Facial Codingsales to dateFACIAL CODING SUCCESS0-1000 adsin 15 monthsFastest ever uptake of a non-mandatory innovation&2012 Award for TechnologyInnovation andEffectiveness
ADDS INSIGHT IN MANY DIFFERENT SITUATIONSHighlighting the power of keymoments Optimising Ad lengthFirst viewSecondviewUnderstanding wear-in and comprehension
Relationship(R2)with saleseffectiveness60%42%73%Persuasion rating only Dislike expressions only Persuasion + Dislike expressionsIncrease inexplanatorypower due tofacial codingHighpersuasion =greater salesLowDislike= greater salesHigh persuasion+ Low dislike= greater salesTHE REAL POWER COMES FROM INTEGRATION