Metadata: Increasing Value in Digital Content Competition Flyer


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The competition flyer for the Technology Strategy Board's £18m Metadata: Increasing Value in Digital Content collaborative R&D competition.

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Metadata: Increasing Value in Digital Content Competition Flyer

  1. 1. Technology Strategy Board Driving Innovation Metadata: increasing the value of digital content COMPETITION FOR COLLABORATIVE R&D FUNDING SEPTEMBER 2010
  2. 2. Metadata: increasing the value of digital content COMPETITION FOR COLLABORATIVE R&D FUNDING Summary hold three rounds of funding for fast-track Systems that use digital fingerprinting proposals and will invest up to £200k in techniques to link content with its We have allocated up to £5m to invest each round, with a total of up to £600k. metadata have had some success, with in collaborative R&D projects that will the audio recognition system Shazam 2. Mainstream projects: more than demonstrate how businesses may being perhaps the best known example. £100k in total project value. These will increase revenues from the metadata The potential to extend digital typically last between 12 and 24 months relating to their digital content. fingerprinting to create applications that and must be business led. There will be would allow all types of content to receive While the internet has enabled digital one round for mainstream projects, and updateable metadata over the network content industries to gain greater access we will invest up to £4.4m in total. offers interesting new possibilities; for to the global market, it has made it more All UK-based companies and research example, enabling information about a difficult to control, manage and monetise organisations are eligible to apply. product (such as price, rights or licensing digital assets. The ease with which content Successful proposals will receive a grant data) to be updated dynamically. can be copied and distributed is threatening the economic viability of content-based for up to 50% of the total project costs. The This more sophisticated use of metadata businesses. These companies are competition opens on 13 September 2010. may support the emergence of new challenged by illegal file sharing and by revenue models. Better quality, more the shift of advertising to online media. consistent and more readily available Background and challenges metadata will improve understanding of the Digital content companies can no longer Although there has been considerable ways – both authorised and unauthorised rely on historic business models but investment within the sector in developing – in which content moves around networks need to secure other sources of income. metadata infrastructure (eg, databases, and interacts with consumers. Metadata- Better metadata systems – ways of storing schema and tools), the development has based solutions may also help address information about individual items of been restricted to individual subsectors some of the complex licensing challenges content – offer a possible route to and to largely proprietary solutions. that rights holding organisations face, such improving consumer access to content This has led to fragmentation with many as trying to find ways of releasing value and to helping rights holders better different, incompatible solutions. more efficiently from orphan works (where manage and exploit their assets. This competition encourages solutions it is difficult to trace the copyright owner). This competition addresses the new that increase interoperability between Such insights may help rights holders challenge of generating revenue from different approaches. develop stronger relationships with their digital content, by supporting projects Rather than exploiting commercial consumers and help identify new that demonstrate the value of metadata. opportunities, metadata has been developed commercial opportunities. This will only A second competition in early 2011 will for logistical purposes (eg, in music and increase as the more advanced ‘next- support the development of tools and publishing distribution). Because of this, generation access’ networks emerge with solutions to produce higher quality metadata and use metadata to produce metadata is often seen as an operational greater intelligence built-in that can read, digital content more efficiently. overhead and a business cost, rather than understand and interpret the metadata. something of strategic importance that In this competition we will invest in can be used to drive value. We highlighted business-led collaborative R&D projects Scope metadata as a strategic priority in our report to develop prototypes and demonstrators Creative Industries Technology Strategy We will invest in collaborative R&D projects with the potential to enter the market within 2009-2012, published in July 2009. to develop prototypes, demonstrators, 1-2 years of completion. Another challenge is to ensure that tools or solutions that use metadata to We will fund two types of project: address the challenges identified above. metadata remains persistently and 1. Fast-track projects: less than £100k in dynamically associated with an item of Such solutions may create, but are not total project value. These should be content. Today’s solutions rely either on a restricted to creating, any of the following: completed within 12 months and must be file header or on integrated techniques K commercially exploitable interoperability led by a creative industry1 SME. We will such as watermarking, but neither of these between different existing metadata approaches has seen significant take up in systems such as databases, ontologies 1 Creative industry sectors include TV and radio, film and video, commercial applications, suggesting that and schema (eg, by developing computer games, music, advertising and media, performing arts, publishing, arts, crafts, design, architecture, and fashion design. further research is needed. translational algorithms) 02 | Technology Strategy Board
  3. 3. Metadata: increasing the value of digital content COMPETITION FOR COLLABORATIVE R&D FUNDING K technologies to ensure the persistent outcome. Partners can be drawn from K route to market association of content with its metadata large or small businesses, academia, K time from project completion to launch K increased understanding, analysis and research and technology organisations, of the product, service or capability exploitation of patterns of content use in and not-for-profit organisations, but the projects must be led by a revenue-earning K attempt to quantify the annual global networks (eg, peer-to-peer traffic) that business entity. Applicants who intend to revenue potential for the solution for the could lead to new revenue opportunities apply for funding of £1m or more should first five years from launch. for content owners contact us before submitting a proposal. K increased accessibility of content through more effective navigation and Successful projects will receive a grant to Application process discovery services at the consumer and cover up to 50% of total project costs, with business interface the partners providing the balance in Full details of the application process K novel approaches to visualisation of matched funding. For example, applicants will be included in the Guidance for metadata (eg, in processing search for fast-track project funding can apply for Applicants. This will be available from results) a maximum £50k grant. 13 September 2010 at K increased efficiencies in licensing, under Competitions. Applicants must read The project must result in a prototype, this document before submitting a proposal. rights clearance and remuneration for demonstrator, tool or solution built around a the use of digital content (eg, to enable Briefings for fast-track and mainstream specific content-based service or application, more rapid even real-time licensing) with the potential to enter the market within projects will be held on 23 September K new services or business models that 1-2 years of project completion. It should be 2010 to explain the application process exploit the value of metadata as an and competition requirements. We the precursor to a new commercial service asset in its own right. or product, or it should significantly enhance strongly advise that all applicants attend. Other innovative proposals to develop existing products or services. Solutions that metadata-driven solutions to derive have the potential for wider, global adoption Fast-track projects economic value from content not across other businesses and market mentioned above may also fall within the Applicants must complete a single sectors will have an advantage over niche, scope of this competition. Proposals that application form. Applicants who are geographically discrete applications. centre on new metadata creation and unsuccessful in the first or second round content production are out of scope – Applicants must: of the competition may revise and these challenges will be addressed in the K explain how their proposal will enable resubmit their proposal in the subsequent second competition, to be held next year. digital content businesses to increase rounds until the third round has been This competition is particularly relevant to their commercial revenues completed, when the competition will close. any company that develops commercially K show that they understand the exploitable content-based services – as a opportunity or problem their solution is Mainstream projects vendor of services (advertising, social looking to address, and are aware of Applicants must submit a compulsory media), a producer of creative product potential competing approaches expression of interest application form by (film, music, games, TV and radio, K explain what is innovative about their 21 October 2010. An optional expression of publishing), an archive of content proposed solution and what benefits it interest may be submitted by 14 October (galleries, libraries, museums) or a data will offer over existing approaches 2010. In this case we will review the proposal specialist (information engineering, large-scale simulation and modelling). K show an understanding of the and give feedback before the compulsory standards relating to metadata and an expression of interest is submitted. appreciation of the relevant legislative Funding allocation The compulsory forms will be assessed environment and we will invite a shortlist of applicants and project details K provide an outline of how they will exploit to submit a full application. Applicants who the result of their project commercially, are not shortlisted will take no further part All projects must be collaborative, with at and describe the anticipated: least one partner. Proposals must in the competition. Applicants who intend demonstrate that each partner will make a K target market to apply for £1m or more of funding should significant contribution to the project and K business model (how you intend to contact us before submitting an will expect to derive value from the earn revenue) expression of interest. Technology Strategy Board | 03
  4. 4. Metadata: increasing the value of digital content COMPETITION FOR COLLABORATIVE R&D FUNDING Key dates Publicity Fast-track projects The Technology Strategy Board frequently publicises the results of competitions Competition opens 13 September 2010 and this includes engagement with the Briefing (optional) 23 September 2010 media. All applicants will be given a chance during the competition process to Deadline for submission: round 1 21 October 2010 opt out of any publicity. Willing applicants Decision to applicants 19 November 2010 will be asked to provide an agreed form of words for use in publicity material. E-mail Deadline for submission: round 2 16 December 2010 with any queries. Decision to applicants 21 January 2011 Deadline for submission: round 3 17 February 2011 (TBC) The Technology Strategy Board is a Decision to applicants 11 March 2011 (TBC) business-led executive non-departmental public body, established by the Mainstream projects Government. Its role is to promote and Competition opens 13 September 2010 support research into, and development and exploitation of, technology and Briefing (optional) 23 September 2010 innovation for the benefit of UK business, Deadline for submission of optional expression of interest 14 October 2010 in order to increase economic growth and improve quality of life. Deadline for submission of compulsory expression of interest 21 October 2010 Decision to applicants 5 November 2010 Collaborative research and development is Deadline for submission of full-stage applications 16 December 2010 part of the Government’s Solutions for Business portfolio. Decision to applicants 21 January 2011 The Technology Strategy Board Further information Competition helpline: North Star House 0300 321 4357 North Star Avenue For more information about this competition, and details of how to register Swindon and apply, visit Email: SN2 1UE under Competitions. Telephone: 01793 442700 © Technology Strategy Board May 2010 T10/044 Printed on 100% recycled paper.