What does “real-time serendipty”mean for brands?<br />@nigelcarlos<br />@neoco<br />
Facebook has evolved<br />Ticker and Timeline<br />“Frictionless sharing”<br />Quality content will be more prominent <br ...
What does this all mean?<br />
What does this mean?<br />“Liking” brands becomes less important<br />Getting people to take social actions enabled by a b...
Chelsea FC <br />Case Study<br />
Chelsea FC<br />Over 7 million fans<br />Get more insight into their behaviour<br />Get them interacting more with page <b...
Chelsea FC<br />
Chelsea FC<br />
Chelsea FC<br />Money can’t buy prizes<br />Sponsor exposure (Samsung, Singha beer)<br />Pre-match ritual into gaming<br /...
Thank you<br />Any questions? @nigelcarlos<br />
Upcoming SlideShare
Loading in …5
×

Chinwag Insight: Facebook Marketing - Nigel Carlos, neoco - Keeping it Realtime

542 views
466 views

Published on

Chinwag Insight: Facebook Marketing - Nigel Carlos, neoco - Keeping it Realtime

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
542
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • I know what you’re thinking
  • “Liking” brands becomes less importantGetting people to take social actions enabled by a brand e.g. “I swam in Speedos” Apps will drive more sharing so will have to be good enough to start usingGreater Advertisier opportunities
  • Chinwag Insight: Facebook Marketing - Nigel Carlos, neoco - Keeping it Realtime

    1. 1. What does “real-time serendipty”mean for brands?<br />@nigelcarlos<br />@neoco<br />
    2. 2. Facebook has evolved<br />Ticker and Timeline<br />“Frictionless sharing”<br />Quality content will be more prominent <br />Apps will be able to broadcast on your behalf<br />“Like button is getting more friends (Listened, Watched and Read)<br />
    3. 3.
    4. 4. What does this all mean?<br />
    5. 5. What does this mean?<br />“Liking” brands becomes less important<br />Getting people to take social actions enabled by a brand e.g. “I swam in Speedos” <br />Apps will drive more sharing so will have to be good enough to start using<br />Greater Advertisier opportunities<br />
    6. 6.
    7. 7. Chelsea FC <br />Case Study<br />
    8. 8. Chelsea FC<br />Over 7 million fans<br />Get more insight into their behaviour<br />Get them interacting more with page <br />Sharing and spreading Chelsea love <br />Hit fans passion points <br />Reward “super fans” <br />
    9. 9. Chelsea FC<br />
    10. 10. Chelsea FC<br />
    11. 11.
    12. 12. Chelsea FC<br />Money can’t buy prizes<br />Sponsor exposure (Samsung, Singha beer)<br />Pre-match ritual into gaming<br />Stimulate off line conversation<br />Prediction every second! <br />
    13. 13. Thank you<br />Any questions? @nigelcarlos<br />

    ×