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Facebook Marketing Conference 2012:Guardian Reader: Lessons Learnt from Leveraging the Facebook Platform, Martin Belam (Emblem)
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Facebook Marketing Conference 2012:Guardian Reader: Lessons Learnt from Leveraging the Facebook Platform, Martin Belam (Emblem)

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Facebook Marketing Conference 2012: Guardian Reader: Lessons Learnt from Leveraging the Facebook Platform, Martin Belam (Emblem) …

Facebook Marketing Conference 2012: Guardian Reader: Lessons Learnt from Leveraging the Facebook Platform, Martin Belam (Emblem)

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  • 1. Facebook, Social Readers &The GuardianMartin BelamFacebook Marketing London, July 2012@currybet emblem-digital.com
  • 2. @currybet
  • 3. Launched in September 2011 @currybet
  • 4. Read, watch and listen Guardian content in Facebook @currybet
  • 5. An opt-in way of consuming Guardian content @currybet
  • 6. People were very vocal about it @currybet
  • 7. Very vocal indeed @currybet
  • 8. Why design it like that? @currybet
  • 9. Had one metric in mind... @currybet
  • 10. ...but actually shifted this one @currybet
  • 11. It was an experiment @currybet
  • 12. I published this number-free adoption curve @currybet
  • 13. Any page is potentially a viral landing page @currybet
  • 14. It spawns new conversations around old content @currybet
  • 15. YouTube clips aren’t journalism @currybet
  • 16. But neither are TV listings @currybet
  • 17. A young, male audience primed to distribute @currybet
  • 18. Facebook referrals briefly eclipsed Google @currybet
  • 19. And then everybody said they “collapsed” @currybet
  • 20. Any graph that starts from a high peak... @currybet
  • 21. “Reads” are not prominent anymore @currybet
  • 22. The Guardian added “Agree / Disagree” @currybet
  • 23. Unfavourably compared to the “Right / Wrong” table @currybet
  • 24. Some actions speak louder @currybet
  • 25. The water carrier @currybet
  • 26. If I could turn back time... @currybet
  • 27. Thank youMartin BelamFacebook Marketing London, July 2012@currybet emblem-digital.com