Facebook, Social Readers &The GuardianMartin BelamFacebook Marketing London, July 2012@currybet                           ...
@currybet
Launched in September 2011                             @currybet
Read, watch and listen Guardian content in Facebook                                                      @currybet
An opt-in way of consuming Guardian content                                              @currybet
People were very vocal about it                                  @currybet
Very vocal indeed                    @currybet
Why design it like that?                           @currybet
Had one metric in mind...                            @currybet
...but actually shifted this one                                   @currybet
It was an experiment                       @currybet
I published this number-free adoption curve                                              @currybet
Any page is potentially a viral landing page                                               @currybet
It spawns new conversations around old content                                                 @currybet
YouTube clips aren’t journalism                                  @currybet
But neither are TV listings                              @currybet
A young, male audience primed to distribute                                              @currybet
Facebook referrals briefly eclipsed Google                                             @currybet
And then everybody said they “collapsed”                                           @currybet
Any graph that starts from a high peak...                                            @currybet
“Reads” are not prominent anymore                                    @currybet
The Guardian added “Agree / Disagree”                                        @currybet
Unfavourably compared to the “Right / Wrong” table                                                     @currybet
Some actions speak louder                            @currybet
The water carrier                    @currybet
If I could turn back time...                               @currybet
Thank youMartin BelamFacebook Marketing London, July 2012@currybet                                       emblem-digital.com
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Facebook Marketing Conference 2012:Guardian Reader: Lessons Learnt from Leveraging the Facebook Platform, Martin Belam (Emblem)

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Facebook Marketing Conference 2012: Guardian Reader: Lessons Learnt from Leveraging the Facebook Platform, Martin Belam (Emblem)

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Facebook Marketing Conference 2012:Guardian Reader: Lessons Learnt from Leveraging the Facebook Platform, Martin Belam (Emblem)

  1. 1. Facebook, Social Readers &The GuardianMartin BelamFacebook Marketing London, July 2012@currybet emblem-digital.com
  2. 2. @currybet
  3. 3. Launched in September 2011 @currybet
  4. 4. Read, watch and listen Guardian content in Facebook @currybet
  5. 5. An opt-in way of consuming Guardian content @currybet
  6. 6. People were very vocal about it @currybet
  7. 7. Very vocal indeed @currybet
  8. 8. Why design it like that? @currybet
  9. 9. Had one metric in mind... @currybet
  10. 10. ...but actually shifted this one @currybet
  11. 11. It was an experiment @currybet
  12. 12. I published this number-free adoption curve @currybet
  13. 13. Any page is potentially a viral landing page @currybet
  14. 14. It spawns new conversations around old content @currybet
  15. 15. YouTube clips aren’t journalism @currybet
  16. 16. But neither are TV listings @currybet
  17. 17. A young, male audience primed to distribute @currybet
  18. 18. Facebook referrals briefly eclipsed Google @currybet
  19. 19. And then everybody said they “collapsed” @currybet
  20. 20. Any graph that starts from a high peak... @currybet
  21. 21. “Reads” are not prominent anymore @currybet
  22. 22. The Guardian added “Agree / Disagree” @currybet
  23. 23. Unfavourably compared to the “Right / Wrong” table @currybet
  24. 24. Some actions speak louder @currybet
  25. 25. The water carrier @currybet
  26. 26. If I could turn back time... @currybet
  27. 27. Thank youMartin BelamFacebook Marketing London, July 2012@currybet emblem-digital.com
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