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Facebook Marketing Conference 2012:Guardian Reader: Lessons Learnt from Leveraging the Facebook Platform, Martin Belam (Emblem)
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Facebook Marketing Conference 2012:Guardian Reader: Lessons Learnt from Leveraging the Facebook Platform, Martin Belam (Emblem)

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Facebook Marketing Conference 2012: Guardian Reader: Lessons Learnt from Leveraging the Facebook Platform, Martin Belam (Emblem)

Facebook Marketing Conference 2012: Guardian Reader: Lessons Learnt from Leveraging the Facebook Platform, Martin Belam (Emblem)

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    Facebook Marketing Conference 2012:Guardian Reader: Lessons Learnt from Leveraging the Facebook Platform, Martin Belam (Emblem) Facebook Marketing Conference 2012:Guardian Reader: Lessons Learnt from Leveraging the Facebook Platform, Martin Belam (Emblem) Presentation Transcript

    • Facebook, Social Readers &The GuardianMartin BelamFacebook Marketing London, July 2012@currybet emblem-digital.com
    • @currybet
    • Launched in September 2011 @currybet
    • Read, watch and listen Guardian content in Facebook @currybet
    • An opt-in way of consuming Guardian content @currybet
    • People were very vocal about it @currybet
    • Very vocal indeed @currybet
    • Why design it like that? @currybet
    • Had one metric in mind... @currybet
    • ...but actually shifted this one @currybet
    • It was an experiment @currybet
    • I published this number-free adoption curve @currybet
    • Any page is potentially a viral landing page @currybet
    • It spawns new conversations around old content @currybet
    • YouTube clips aren’t journalism @currybet
    • But neither are TV listings @currybet
    • A young, male audience primed to distribute @currybet
    • Facebook referrals briefly eclipsed Google @currybet
    • And then everybody said they “collapsed” @currybet
    • Any graph that starts from a high peak... @currybet
    • “Reads” are not prominent anymore @currybet
    • The Guardian added “Agree / Disagree” @currybet
    • Unfavourably compared to the “Right / Wrong” table @currybet
    • Some actions speak louder @currybet
    • The water carrier @currybet
    • If I could turn back time... @currybet
    • Thank youMartin BelamFacebook Marketing London, July 2012@currybet emblem-digital.com