Facebook Marketing Conference 2012: Agency insight: How Dove build community, Emma Gannon (Edelman)

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Facebook Marketing Conference 2012: Agency insight: How Dove build community, Emma Gannon (Edelman)

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Facebook Marketing Conference 2012: Agency insight: How Dove build community, Emma Gannon (Edelman)

  1. 1. © Copyright 2012 Daniel J Edelman Ltd.
  2. 2. Purpose of the page Everything we do, everything we show, everything we believe, begins and ends with real women. – Facebook is about real people, sharing real things – People, not content, are king – Success for us is that the community remains driven by the voice of the real women in it© Copyright 2012 Daniel J Edelman Ltd.
  3. 3. Dove has been defined bythe moments we haveshared with real womensince 1954.© Copyright 2012 Daniel J Edelman Ltd.
  4. 4. Then in 2010, we commissioned our biggest global beauty study ever...the research spanned across 20 countries and involved over 6000 women© Copyright 2012 Daniel J Edelman Ltd.
  5. 5. Facebook will enableDove’s community totell the most importantwomen in their life justhow beautiful they are© Copyright 2012 Daniel J Edelman Ltd.
  6. 6. Our timeline is populated with these shared moments, sentiments and experiences of our fans© Copyright 2012 Daniel J Edelman Ltd.
  7. 7. By encouraging fans tosubmit personal photosof what the Dovebird means to them andbringing it to life inpersonal contexts thiscreates visual brandcontent and an insightinto the fan© Copyright 2012 Daniel J Edelman Ltd.
  8. 8. © Copyright 2012 Daniel J Edelman Ltd.

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