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  • ‘Boggers’Sat down + conference calls
  • ‘Boggers’Sat down + conference calls
  • ‘Boggers’Sat down + conference calls
  • ‘Boggers’Sat down + conference calls
  • ‘Boggers’Sat down + conference calls
  • Almost as many phones as there are peopleRyan Air, Emirates, other transatlantic providersJapanese trains have banned, we have quiet coaches,
  • Virgin trains to Manchester have installed signal boosters actually
  • Curious to note
  • Split attention
  • Split attention
  • Split attention
  • Curious to note
  • These are Halfalogues, not dialogues or monologuesMentally anticipate the side of the conversation you don’t hear
  • English and Chinese
  • We were refused permission from every single train operator in the countryAcross 2 floors of an NHS waiting room in Bury, ManchesterWe avoided anybody who was notably ill, and only found out after if patients were deaf.100’s of patients were subjected to overhearing a 1 minute call, and were then approached by a research assistant
  • At the time of fifty shades of grey, some might say we were primed to think about what we did nextWe thought that all we’d tried so far was mundane conversations, talking about tesco’s, whereas actually not all conversations are as dullCould we actually turn this around?We tried conversations mobile and face to face which were more intriguing
  • At the time of fifty shades of grey, some might say we were primed to think about what we did nextWe thought that all we’d tried so far was mundane conversations, talking about tesco’s, whereas actually not all conversations are as dullCould we actually turn this around?We tried conversations mobile and face to face which were more intriguing
  • At the time of fifty shades of grey, some might say we were primed to think about what we did nextWe thought that all we’d tried so far was mundane conversations, talking about tesco’s, whereas actually not all conversations are as dullCould we actually turn this around?We tried conversations mobile and face to face which were more intriguing

Dan bennett presentation Dan bennett presentation Presentation Transcript

  • Investigating the Halfalogue The Psychology of Mobile Phone Etiquette: Why it’s annoying to overhear a mobile phone conversation daniel.Bennett@ogilvy.com
  • 92% believe other people practise bad mobile phone etiquette Intel (2012) daniel.Bennett@ogilvy.com
  • 48% admit using their mobile phone in public toilets CNN (2013) daniel.Bennett@ogilvy.com
  • 75% admit using their mobile phone on their home toilet Wtop.com (2012) daniel.Bennett@ogilvy.com
  • ? ? ? Make and take calls Play with Apps Both daniel.Bennett@ogilvy.com Wtop.com (2012)
  • Make and take calls daniel.Bennett@ogilvy.com Play with Apps Both Wtop.com (2012)
  • Make and take calls daniel.Bennett@ogilvy.com Play with Apps Both Wtop.com (2012)
  • Make and take calls daniel.Bennett@ogilvy.com Play with Apps Both Wtop.com (2012)
  • 6.8 million mobile phone subscriptions globally International Telecommunications Union (2013) daniel.Bennett@ogilvy.com
  • x daniel.Bennett@ogilvy.com
  • Half as much noise … but is twice as annoying? daniel.Bennett@ogilvy.com
  • 1) Limited attention 2) Make sense of the world daniel.Bennett@ogilvy.com
  • x daniel.Bennett@ogilvy.com
  • 1) Limited attention 2) Make sense of the world daniel.Bennett@ogilvy.com
  • Need-to-listen Effect Speaker 1: what would you like from the supermarket? Speaker 2: erm I dunno, maybe something with ham and cheese? Speaker 1: Shall we make sandwiches? daniel.Bennett@ogilvy.com
  • Need-to-listen Effect Speaker 1: what would you like from the supermarket? Speaker 2: ?????????????????? Speaker 1: Shall we make sandwiches? daniel.Bennett@ogilvy.com
  • ‘Isn’t it just noise?’ daniel.Bennett@ogilvy.com
  • Noise vs. Meaning daniel.Bennett@ogilvy.com
  • daniel.Bennett@ogilvy.com
  • The Results Theory supported daniel.Bennett@ogilvy.com
  • Mundane vs. Salacious daniel.Bennett@ogilvy.com
  • The Results Decrease Annoyance High Interest Ratings daniel.Bennett@ogilvy.com
  • daniel.Bennett@ogilvy.com
  • daniel.Bennett@ogilvy.com
  • The Results Decrease Annoyance High Interest Ratings daniel.Bennett@ogilvy.com
  • Dan Bennett Choice Architect #ogilvychange @danbenyork daniel.bennett@ogilvy.com Read the paper here daniel.Bennett@ogilvy.com