Your SlideShare is downloading. ×
0
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Chinwag Psych London 14. Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"

198

Published on

Chinwag Psych London 2014 …

Chinwag Psych London 2014
@Chinwag psychmatters.co

Andre Morys, Web Arts AG. "The Power of Values: Why Emotional Optimization has the Highest ROI"

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
198
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Power of Values
 Why Emotional Optimization has the Highest ROI ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! André Morys © André Morys @morys
  • 2. © André Morys @morys
  • 3. Cow © André Morys @morys
  • 4. Eye © André Morys @morys
  • 5. Nose © André Morys @morys
  • 6. © André Morys @morys
  • 7. © André Morys @morys
  • 8. © André Morys @morys
  • 9. © André Morys @morys
  • 10. where would you buy? © André Morys @morys
  • 11. where would you buy? why? © André Morys @morys
  • 12. © André Morys @morys
  • 13. © Andre Morys, Web Arts AG www.web-arts.com13 © André Morys @morys
  • 14. © Andre Morys, Web Arts AG© Andre Morys, Web Arts AG www.web-arts.com14 © André Morys @morys
  • 15. © Andre Morys, Web Arts AG© Andre Morys, Web Arts AG www.web-arts.com14 © André Morys @morys
  • 16. © Andre Morys, Web Arts AG© Andre Morys, Web Arts AG www.web-arts.com15 Source: Michael Summers © André Morys @morys
  • 17. © Andre Morys, Web Arts AG www.web-arts.comFRANKFURT - HAMBURG - MÜNCHEN
  • 18. © Andre Morys, Web Arts AG www.web-arts.comFRANKFURT - HAMBURG - MÜNCHEN
  • 19. © Andre Morys, Web Arts AG www.web-arts.comFRANKFURT - HAMBURG - MÜNCHEN
  • 20. © Andre Morys, Web Arts AG www.web-arts.com19 © André Morys @morys
  • 21. © Andre Morys, Web Arts AG www.web-arts.com19 © André Morys @morys
  • 22. © Andre Morys, Web Arts AG www.web-arts.com19 © André Morys @morys
  • 23. © André Morys @morys
  • 24. © André Morys @morys
  • 25. © Andre Morys, Web Arts AG www.web-arts.com22 Nucleus accumbens • Amygdala Bei drei Probanden war die Erregung signifikant höher für S © André Morys @morys
  • 26. © Andre Morys, Web Arts AG www.web-arts.com23 zappos.com - no activity • Amygdala Bei drei Probanden war die Erregung signifikant höher für S © André Morys @morys
  • 27. © Andre Morys, Web Arts AG www.web-arts.com24 shoeguru.ca - peak • Amygdala Bei drei Probanden war die Erregung signifikant höher für S © André Morys @morys
  • 28. © Andre Morys, Web Arts AG www.web-arts.com simple authentic focussed 25 © André Morys @morys
  • 29. Landingpage Ausgangsvariante (Status Quo)
 © André Morys @morys
  • 30. 1 2 3 4 6 5 7 81 4 2 5 3 9 10 11 12 13 14 Analysis Status-Quo
 Motivators Demotivators © André Morys @morys
  • 31. Conversion Design
 © André Morys @morys
  • 32. © Andre Morys, Web Arts AG www.web-arts.com29 © André Morys @morys
  • 33. © Andre Morys, Web Arts AG www.web-arts.com29 © André Morys @morys
  • 34. © Andre Morys, Web Arts AG www.web-arts.com29 © André Morys @morys
  • 35. © Andre Morys, Web Arts AG www.web-arts.com29 © André Morys @morys
  • 36. © André Morys @morys Style Elite Quality
  • 37. © André Morys @morys Style Elite Quality
  • 38. © André Morys @morys Style Elite Quality
  • 39. © André Morys @morys Style Elite Quality
  • 40. © André Morys @morys
  • 41. © André Morys @morys
  • 42. © André Morys @morys
  • 43. © André Morys @morys
  • 44. 0 DifferenciateQuality StyleOptimized DURATION: 8 WEEKS, N= 3.400 CONVERSIONS SIGNIFICANCE: 99.9 %
  • 45. 0,00 15,00 30,00 45,00 60,00 Uplift CR (Sales) 55,0% 24,4% 19,7%17,1% 0,0% 0 DifferenciateQuality StyleOptimized DURATION: 8 WEEKS, N= 3.400 CONVERSIONS SIGNIFICANCE: 99.9 %
  • 46. People don‘t remember what you said, they don‘t remember what you did but they never forget how you made them feel. © André Morys @morys
  • 47. © Andre Morys, Web Arts AG www.web-arts.comFRANKFURT - HAMBURG - MÜNCHEN A: Discount © André Morys @morys
  • 48. © Andre Morys, Web Arts AG www.web-arts.comFRANKFURT - HAMBURG - MÜNCHEN B: Scarcity © André Morys @morys
  • 49. © Andre Morys, Web Arts AG www.web-arts.comFRANKFURT - HAMBURG - MÜNCHEN B: Scarcity 0 350000 700000 1050000 1400000 A B 1.320.000 570.000 Umsatz (€₠€) +136% © André Morys @morys DURATION: 2 WEEKS, N= 938 CONVERSIONS SIGNIFICANCE: 99.9 %
  • 50. © Andre Morys, Web Arts AG www.web-arts.comFRANKFURT - HAMBURG - MÜNCHEN B: Scarcity © André Morys @morys
  • 51. © Andre Morys, Web Arts AG www.web-arts.comFRANKFURT - HAMBURG - MÜNCHEN C: Thank you, Austria! © André Morys @morys
  • 52. © Andre Morys, Web Arts AG www.web-arts.comFRANKFURT - HAMBURG - MÜNCHEN 0 600000 1200000 1800000 2400000 B C 2.386.800 1.171.200 Umsatz (€₠€) +104% C: Thank you, Austria! © André Morys @morys DURATION: 2 WEEKS, N= 1852 CONVERSIONS SIGNIFICANCE: 99.9 %
  • 53. DURATION: 6 WEEKS, N= 1.200 CONVERSIONS SIGNIFICANCE: 99.9 %
  • 54. DURATION: 6 WEEKS, N= 1.200 CONVERSIONS SIGNIFICANCE: 99.9 %
  • 55. 0 4,75 9,5 14,25 19 A B C DURATION: 6 WEEKS, N= 1.200 CONVERSIONS SIGNIFICANCE: 99.9 %
  • 56. 0 4,75 9,5 14,25 19 A B C 9,43% DURATION: 6 WEEKS, N= 1.200 CONVERSIONS SIGNIFICANCE: 99.9 %
  • 57. 0 4,75 9,5 14,25 19 A B C 12,24% 9,43% DURATION: 6 WEEKS, N= 1.200 CONVERSIONS SIGNIFICANCE: 99.9 %
  • 58. 0 4,75 9,5 14,25 19 A B C 18,2% 12,24% 9,43% DURATION: 6 WEEKS, N= 1.200 CONVERSIONS SIGNIFICANCE: 99.9 %
  • 59. 0 4,75 9,5 14,25 19 A B C 18,2% 12,24% 9,43% +93% DURATION: 6 WEEKS, N= 1.200 CONVERSIONS SIGNIFICANCE: 99.9 %
  • 60. © André Morys @morys
  • 61. „If it doesn‘t sell, it isn‘t creative.“ © André Morys @morys
  • 62. „If it doesn‘t sell, it isn‘t creative.“ David Ogilvy © André Morys @morys
  • 63. © Andre Morys, Web Arts AG www.web-arts.com 5 Things you can get out of this #1 Your web-analytics data can‘t tell you what you can‘t measure. 42 © André Morys @morys
  • 64. © Andre Morys, Web Arts AG www.web-arts.com 5 Things you can get out of this #2 UVP > EVP > Desire 43 © André Morys @morys
  • 65. © Andre Morys, Web Arts AG www.web-arts.com 5 Things you can get out of this #3 Know the subconscious needs of your customers. 44 © André Morys @morys
  • 66. © Andre Morys, Web Arts AG www.web-arts.com 5 Things you can get out of this #3 Know the subconscious needs of your customers. 45 © André Morys @morys
  • 67. © Andre Morys, Web Arts AG www.web-arts.com 5 Things you can get out of this #4 Avoid gaps between analysis, concept and testing. 46 © André Morys @morys
  • 68. © Andre Morys, Web Arts AG www.web-arts.com 5 Things you can get out of this #5 You don’t need an fmri scanner. 47 © André Morys @morys
  • 69. © Andre Morys, Web Arts AG www.web-arts.com48 André Morys andre.morys@web-arts.com Tel. +49.6172.68097-15 ! @morys www.web-arts.com ‣ Thanky you!

×