Chinwag Insight: Facebook Marketing - Kwai Chi, Total Media - Facebook 360: Integrated Marketing

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Chinwag Insight: Facebook Marketing - Kwai Chi, Total Media - Facebook 360: Integrated Marketing …

Chinwag Insight: Facebook Marketing - Kwai Chi, Total Media - Facebook 360: Integrated Marketing

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  • ‘I Love My Lunch Box’ campaign took place on Sunday 28 August 2011 by London Bridge. The aim was:To offer parents healthy and nutritious lunch box ideas for their children.To view the cookery demonstration with father and son team ‘My Daddy Cooks’ to show ease and speed of recipes.Sample the healthy lunch box snacks and encourage bloggers to make them at home.To show how versatile Total Greek Yoghurt is when cooking, and break any pre-conceived stereotypes about the product.To encourage bloggers to live tweet throughout day, embed demonstration videos on blog and write a post on the event.Previously had been reaching out to fitness bloggers.With ‘I Love My Lunch Box’ campaign our target was to engage with influential parenting bloggers.
  • The ‘I Love My Lunch Box’ campaign was launched on Facebook to create a virtual experience of the event. Encouraging top bloggers to Facebook, Twitter and YouTube, at entrance of event. Encouraging attendees to use #enjoyingthelightersideoflife during event.Directly after the event, we updated the tab, directing fans to the recipes so they can recreate them at home. This also succeeded in increasing the number of conversations post-event.

Transcript

  • 1. Kwai chihead of social media
    Total Greek Yoghurt
    ‘I Love My Lunch Box’ campaign
  • 2.
  • 3. Total greek yoghurt: I love my lunch box
  • 4. I love my lunch box social media
    PPC
  • 5. ‘I Love my lunch box’ results
    Impressions increased by 32% during the period
    Reach increased by 31%
    Social media engagement increased by 106%
  • 6. I love my lunch box bloggers
  • 7. Independent media specialists providing a full range of services across all aspects of paid, owned and earned media.