Chinwag Insight: Facebook Marketing -  Kathryn Corrick, f8 - Understanding the Changes
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Chinwag Insight: Facebook Marketing - Kathryn Corrick, f8 - Understanding the Changes

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Chinwag Insight: Facebook Marketing - Kathryn Corrick, f8 - Understanding the Changes

Chinwag Insight: Facebook Marketing - Kathryn Corrick, f8 - Understanding the Changes

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Chinwag Insight: Facebook Marketing -  Kathryn Corrick, f8 - Understanding the Changes Chinwag Insight: Facebook Marketing - Kathryn Corrick, f8 - Understanding the Changes Presentation Transcript

  • Understanding the changes What does F8 mean for brands and individuals? © Emreteers 2007 ©kathryn corrick
  • This will be a whistle-stop tour Blink and you may miss the following: What got announced at f8? Some other changes you might want to be aware of
  • F8 Digested https://f8.facebook.com/
  • Timeline A response to the Facebook Profile being ‘ the biggest lost opportunity in the history of storytelling’
  •  
  • Timeline summary
    • ‘ Express who you really are’
    • Surface only the defining and important moments of your life
    • Users will be able to ‘backfill’ and ‘curate’ their timeline with further content and events
    • There will be different filters for timeline views
    • Add apps
  • Implications Users will be able to see more easily how much data they have on Facebook Potentially creates more highly rich data sets More granular privacy settings
  • Open Graph – connecting more ‘ Frictionless experiences (Apps) Real-time serendipity (the Ticker) Finding patterns’ (it’s all about the data)
  • Open Graph Apps – it’s all about verbs
    • Listen
    • Watch
    • Read
    • But could be anything:
    • Want
    • Own
    • Bought
  • Implications More possibilities for organisations Emphasis on Apps not Pages More, richer data and data sets (advertising) Over sharing Privacy Reputation management and trust
  • F8 Digested, digested Timeline – first draft of your autobiography (including the embarrassing bits) Open Graph – frictionless verbs
  • Some other changes you might want to be aware of
    • Opening of Pages to non-fans to comment
    • Admins of Pages will be able to Privately Message non-fans who have commented on their page
    • Friends’ activity will be highlighted on Pages
    • Removal of the ‘Discussions’ Tab
  • This just scratched the surface
    • Two blog posts worth reading by Mat Morrison and Adrian Short:
    • http://emergingspaces.co.uk/content/what-last-nights-f8-facebook-conference-means-brand-advertisers
    • http://adrianshort.co.uk/2011/09/25/its-the-end-of-the-web-as-we-know-it/
  • Thank you! www.KathrynCorrick.co.uk @kcorrick