Chinwag Insight: Facebook Marketing - Jonathan Beeston, Expedia - What's in a Like

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Chinwag Insight: Facebook Marketing - Jonathan Beeston, Expedia - What's in a Like

Chinwag Insight: Facebook Marketing - Jonathan Beeston, Expedia - What's in a Like

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  • 1. How
    Expedia
    Reached
    1 Million Fans
  • 2. Getting to Critical Mass
    Build a Fanbase
    Engage and Grow
    Thrive and Capitalise
  • 3. What is Friendtrips?
  • 4. Get in the News Feed
  • 5. Using Technology to Create &
    Optimize 440,000 Ad Varieties
    SPECIFIC CREATIVE
    SEGMENTS
  • 6. Cross-Channel Promotion
  • 7. Getting to Critical Mass
    1M+ Fans in 6 Weeks
    750%
    Increase in Fans
    15 to 30x
    More Mentions of Expedia on Wall During Campaign
    400%
    Less Cost-per-Fan
  • 8. Thank You!
    facebook.com/contextoptional | facebook.com/efrontier
    @contextoptional | @efrontier