Your SlideShare is downloading. ×
Chinwag Insight: Facebook Marketing - James Haycock, BrightSouk -   F-commerce: from Fans to Customers
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Chinwag Insight: Facebook Marketing - James Haycock, BrightSouk -  F-commerce: from Fans to Customers

464
views

Published on

Chinwag Insight: Facebook Marketing - James Haycock, BrightSouk - F-commerce: from Fans to Customers …

Chinwag Insight: Facebook Marketing - James Haycock, BrightSouk - F-commerce: from Fans to Customers

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
464
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. @jameshaycock [email_address] Tips for getting started with Facebook commerce
  • 2. Opportunity - Want button - intent - User data - Fish where the fish are - Virality - Fb platform - across the web - Fb page SEO
  • 3. 1. Fans, engagement & sales
  • 4. 1. Fans, engagement & sales 2. Plan the user experience
  • 5. - Complete catalogue & checkout - Reformatted mobile store - Several steps before arrive on product
  • 6. 1. Fans, engagement & sales 2. Plan the user experience 3. Something fast or something unique
  • 7. - Fan or Facebook only exclusives - Value added
  • 8. 1. Fans, engagement & sales 2. Plan the user experience 3. Something fast or something unique 4. Plan for Facebook across the sales funnel
  • 9. 1. Fans, engagement & sales 2. Plan the user experience 3. Something fast or something unique 4. Use Facebook through the sales funnel 5. Make the most of the data
  • 10. - A more personalised store - Demographics, interests & social connections - Actionable insights
  • 11. 1. Fans, engagement & sales 2. Plan the user experience 3. Something fast or something unique 4. Use Facebook through the sales funnel 5. Make the most of the data 6. Start experimenting
  • 12. Where Next - Facebook becomes our bank as well as our identity - More ubiquitous - Fb & PayPal - Indexing products - e.g. Spotify - Smarter use of data - CRM through Fb - Facebook is here to stay
  • 13. @jameshaycock [email_address] BrightSouk.com