Chinwag Insight: Facebook Marketing - Adriana Conte, Visit Britain - What's in a Like

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Chinwag Insight: Facebook Marketing - Adriana Conte, Visit Britain - What's in a Like

Chinwag Insight: Facebook Marketing - Adriana Conte, Visit Britain - What's in a Like

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Transcript

  • 1. Facebook Marketing Conference Adriana Conte – Social Media Programme Manager
  • 2. Brand recognition
    • 12 th biggest UK Brand on facebook with over 520,000 fans
    • 100% social, 100% online
    • Fraction of the budgets of other brands
  • 3.  
  • 4. Social Importance
    • 90’s you browsed
    • 00’s the search engine was king
    • 10’s it’s all about the power of friend’s
  • 5. The Next Big Step for converting…
    • Facebook isn’t getting smaller
    • Geo-Location is getting bigger
    • Combine the two…
  • 6.  
  • 7. 10,000’s of checked-in Places on Facebook CMS All Places, no VB editorial control Top 50 UK Places VB editorially chosen Top 50 to launch Growing to Top 500 and upwards Rankings 100% driven by # of check-ins, taken from content in CMS How does it work?
  • 8.  
  • 9. Inspiration with Geo-location to drive Commercial What’s Top What’s Nearby What’s Hot What Can I Buy
  • 10. Effect for Love UK ?
  • 11. Key Stats on the all important ROI
    • Do people buy on social media?
    • Are people influenced by social media?
    • Which is the best channel to use?
  • 12. Key Stats on the all important ROI
    • Do people buy on social media?
      • 29% more likely to convert with 58% bigger shopping baskets
    • Are people influenced by social media?
      • 20,000 of our fans travelled to the UK last summer*
    • Which is the best channel to use?
      • FACEBOOK….of course!
  • 13. VisitBritain & Social Media Any questions?