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Chinwag Insight: Facebook Marketing - Adriana Conte, Visit Britain - What's in a Like
Chinwag Insight: Facebook Marketing - Adriana Conte, Visit Britain - What's in a Like
Chinwag Insight: Facebook Marketing - Adriana Conte, Visit Britain - What's in a Like
Chinwag Insight: Facebook Marketing - Adriana Conte, Visit Britain - What's in a Like
Chinwag Insight: Facebook Marketing - Adriana Conte, Visit Britain - What's in a Like
Chinwag Insight: Facebook Marketing - Adriana Conte, Visit Britain - What's in a Like
Chinwag Insight: Facebook Marketing - Adriana Conte, Visit Britain - What's in a Like
Chinwag Insight: Facebook Marketing - Adriana Conte, Visit Britain - What's in a Like
Chinwag Insight: Facebook Marketing - Adriana Conte, Visit Britain - What's in a Like
Chinwag Insight: Facebook Marketing - Adriana Conte, Visit Britain - What's in a Like
Chinwag Insight: Facebook Marketing - Adriana Conte, Visit Britain - What's in a Like
Chinwag Insight: Facebook Marketing - Adriana Conte, Visit Britain - What's in a Like
Chinwag Insight: Facebook Marketing - Adriana Conte, Visit Britain - What's in a Like
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Chinwag Insight: Facebook Marketing - Adriana Conte, Visit Britain - What's in a Like

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Chinwag Insight: Facebook Marketing - Adriana Conte, Visit Britain - What's in a Like

Chinwag Insight: Facebook Marketing - Adriana Conte, Visit Britain - What's in a Like

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  • Everyones invited
  • Transcript

    • 1. Facebook Marketing Conference Adriana Conte – Social Media Programme Manager
    • 2. Brand recognition
      • 12 th biggest UK Brand on facebook with over 520,000 fans
      • 100% social, 100% online
      • Fraction of the budgets of other brands
    • 3.  
    • 4. Social Importance
      • 90’s you browsed
      • 00’s the search engine was king
      • 10’s it’s all about the power of friend’s
    • 5. The Next Big Step for converting…
      • Facebook isn’t getting smaller
      • Geo-Location is getting bigger
      • Combine the two…
    • 6.  
    • 7. 10,000’s of checked-in Places on Facebook CMS All Places, no VB editorial control Top 50 UK Places VB editorially chosen Top 50 to launch Growing to Top 500 and upwards Rankings 100% driven by # of check-ins, taken from content in CMS How does it work?
    • 8.  
    • 9. Inspiration with Geo-location to drive Commercial What’s Top What’s Nearby What’s Hot What Can I Buy
    • 10. Effect for Love UK ?
    • 11. Key Stats on the all important ROI
      • Do people buy on social media?
      • Are people influenced by social media?
      • Which is the best channel to use?
    • 12. Key Stats on the all important ROI
      • Do people buy on social media?
        • 29% more likely to convert with 58% bigger shopping baskets
      • Are people influenced by social media?
        • 20,000 of our fans travelled to the UK last summer*
      • Which is the best channel to use?
        • FACEBOOK….of course!
    • 13. VisitBritain & Social Media Any questions?

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