Facebook Marketing Conference Adriana Conte  – Social Media Programme Manager
Brand recognition <ul><li>12 th  biggest UK Brand on facebook with over 520,000 fans </li></ul><ul><li>100% social, 100% o...
 
Social Importance <ul><li>90’s you browsed </li></ul><ul><li>00’s the search engine was king </li></ul><ul><li>10’s it’s a...
The Next Big Step for converting… <ul><li>Facebook isn’t getting smaller </li></ul><ul><li>Geo-Location is getting bigger ...
 
10,000’s of checked-in Places on Facebook CMS All Places, no VB editorial control Top 50 UK Places VB editorially chosen T...
 
Inspiration with Geo-location to drive Commercial What’s Top  What’s Nearby  What’s Hot  What Can I Buy
Effect for Love UK ?
Key Stats on the all important ROI <ul><li>Do people buy on social media? </li></ul><ul><li>Are people influenced by socia...
Key Stats on the all important ROI <ul><li>Do people buy on social media? </li></ul><ul><ul><li>29% more likely to convert...
VisitBritain & Social Media Any questions?
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Chinwag Insight: Facebook Marketing - Adriana Conte, Visit Britain - What's in a Like

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Chinwag Insight: Facebook Marketing - Adriana Conte, Visit Britain - What's in a Like

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  • Chinwag Insight: Facebook Marketing - Adriana Conte, Visit Britain - What's in a Like

    1. 1. Facebook Marketing Conference Adriana Conte – Social Media Programme Manager
    2. 2. Brand recognition <ul><li>12 th biggest UK Brand on facebook with over 520,000 fans </li></ul><ul><li>100% social, 100% online </li></ul><ul><li>Fraction of the budgets of other brands </li></ul>
    3. 4. Social Importance <ul><li>90’s you browsed </li></ul><ul><li>00’s the search engine was king </li></ul><ul><li>10’s it’s all about the power of friend’s </li></ul>
    4. 5. The Next Big Step for converting… <ul><li>Facebook isn’t getting smaller </li></ul><ul><li>Geo-Location is getting bigger </li></ul><ul><li>Combine the two… </li></ul>
    5. 7. 10,000’s of checked-in Places on Facebook CMS All Places, no VB editorial control Top 50 UK Places VB editorially chosen Top 50 to launch Growing to Top 500 and upwards Rankings 100% driven by # of check-ins, taken from content in CMS How does it work?
    6. 9. Inspiration with Geo-location to drive Commercial What’s Top What’s Nearby What’s Hot What Can I Buy
    7. 10. Effect for Love UK ?
    8. 11. Key Stats on the all important ROI <ul><li>Do people buy on social media? </li></ul><ul><li>Are people influenced by social media? </li></ul><ul><li>Which is the best channel to use? </li></ul>
    9. 12. Key Stats on the all important ROI <ul><li>Do people buy on social media? </li></ul><ul><ul><li>29% more likely to convert with 58% bigger shopping baskets </li></ul></ul><ul><li>Are people influenced by social media? </li></ul><ul><ul><li>20,000 of our fans travelled to the UK last summer* </li></ul></ul><ul><li>Which is the best channel to use? </li></ul><ul><ul><li>FACEBOOK….of course! </li></ul></ul>
    10. 13. VisitBritain & Social Media Any questions?
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