@catrjones@unrulymedia Since 2006: >300BN Video Streams
@catrjones@unrulymediaIn conjunction with leading academics, wehave identified the metrics that mostsignificantly influence shareability, and usedVVC data to weight them and develop ourproprietary Unruly ShareRankTM algorithm.References: unrulymedia.com/further-reading
@catrjones@unrulymediaUnruly ShareRankTM helpscreate contagious contentPredict earned media & usecontent characteristics toinform distributionstrategyOptimize videocontent tointensifyshareabilityUnruly ShareRankTMIDEATION PRODUCTION PRE-TESTING DISTRIBUTIONRESEARCHTest your recent content &compare it to your sectorand competitors to informcontent strategy
@catrjones@unrulymediaTrend for Empty 2013:Prankverts: Hilarity + SurpriseNivea: The Stresstest Heineken: The CandidateCow & Gate SupergroupHilarity + Warmth + HappinessFiat: The MotherhoodThree: The PonyPepsi: Test Drive
@catrjones@unrulymediaMyth #2Content Has To Be FunnyBudweiser: BrotherhoodViews: 14,480,614 Shares: 2,657,610 ShARE rATE: 18.4%@catrjones@unrulymedia
@catrjones@unrulymedia What is it About ‘THE PONY’That Drives Warmth?