The Strongest Persuader:
YOU
Chinwag Psyche, London, 2014
@DrAaronB
@DrAaronB
What’s the last book you read?
WYSIWYG?WYGINWYS!
@DrAaronB
@DrAaronB
Manifest
Latent
@DrAaronB
Content
Process
@DrAaronB
Today, we are extended…
Technology!
enables an extension of the self into the digital world.
Psychology!
is the ...
@DrAaronB
It’s the psychology, stupid.
!
The internal world is comprised of relationships.
How one sees themselves
How one...
@DrAaronB
The
Relational
Psyche
!
The key to Ego fulfilment
is the recognition of the other
@DrAaronB
–Jessica Benjamin
“To recognise is to affirm, validate,
acknowledge, know, accept, understand,
empathise, take in...
@DrAaronB
Self
The Unconscious
Self
Ego
Online Interaction!
Ego
@DrAaronB
The Outward Lean
Self
The
Outward
Facing
Ego
Presence Online!
@DrAaronB
#Selfie!
@DrAaronB
Persuading Ourselves
Image: krzysiekkowalik
@DrAaronB
@DrAaronB
Persona
!
“a kind of mask,
designed on the one
hand to make a definite
impression on others,
and on the other, to...
@DrAaronB
“False Self”
!
“The false self is set up to
protect the true self - to
respond to challenges in
the environment ...
@DrAaronB
Appealing to the self means
appealing to more than one person
@DrAaronB
@DrAaronB
Super
ego
Ego
Id
@DrAaronB
We Persuade Ourselves
Identity!
is dependent on the stories we tell ourselves
How we show up!
in relation to oth...
@DrAaronB
What’s the last book you read?
is not such a straightforward question after all . . .
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Chinwag Psych London 14. Aaron Balick, Mindswork. "The Strongest Persuader: You."

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Chinwag Psych London 2014
@Chinwag psychmatters.co

Aaron Balick, Mindswork. "The Strongest Persuader: You."

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Chinwag Psych London 14. Aaron Balick, Mindswork. "The Strongest Persuader: You."

  1. 1. The Strongest Persuader: YOU Chinwag Psyche, London, 2014 @DrAaronB
  2. 2. @DrAaronB What’s the last book you read?
  3. 3. WYSIWYG?WYGINWYS! @DrAaronB
  4. 4. @DrAaronB Manifest Latent
  5. 5. @DrAaronB Content Process
  6. 6. @DrAaronB Today, we are extended… Technology! enables an extension of the self into the digital world. Psychology! is the paradigm through which we can understand these extensions. Motivation! is derived from the unconscious, and is played out through consciousness. Online Interaction! largely appeals to the outward, performing aspects of the ego. Persuasion! is both intrasubjective and intersubjective.
  7. 7. @DrAaronB It’s the psychology, stupid. ! The internal world is comprised of relationships. How one sees themselves How one imagines others see them. ! ! Freud’s tripartite psyche is still helpful: id ego super-ego ! ! Online interaction is the domain of the ego… yet is dictated by unconscious relational forces
  8. 8. @DrAaronB The Relational Psyche ! The key to Ego fulfilment is the recognition of the other
  9. 9. @DrAaronB –Jessica Benjamin “To recognise is to affirm, validate, acknowledge, know, accept, understand, empathise, take in, tolerate, appreciate, see, identify with, find familiar, love” Recognition Share Comment Upvote Re-tweet Follow Reblog Post
  10. 10. @DrAaronB Self The Unconscious Self Ego Online Interaction! Ego
  11. 11. @DrAaronB The Outward Lean Self The Outward Facing Ego Presence Online!
  12. 12. @DrAaronB #Selfie! @DrAaronB
  13. 13. Persuading Ourselves Image: krzysiekkowalik @DrAaronB
  14. 14. @DrAaronB Persona ! “a kind of mask, designed on the one hand to make a definite impression on others, and on the other, to conceal the true nature of the individual” C.G. Jung
  15. 15. @DrAaronB “False Self” ! “The false self is set up to protect the true self - to respond to challenges in the environment - the false self essentially takes up the role of social compliance.” D.W. Winnicott
  16. 16. @DrAaronB Appealing to the self means appealing to more than one person
  17. 17. @DrAaronB
  18. 18. @DrAaronB Super ego Ego Id
  19. 19. @DrAaronB We Persuade Ourselves Identity! is dependent on the stories we tell ourselves How we show up! in relation to others fortifies these stories We are divided! and need to justify our conflicting urges and desires What we show! is ego based, and ego (tries) to synthesise all our other needs Persuasion! is both intrasubjective and intersubjective.
  20. 20. @DrAaronB What’s the last book you read? is not such a straightforward question after all . . .

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