“The Fruit world” is an organization bringing
farm-fresh produce to the Sri Lankan
Fruit related businesses are a fast-growing
category that provides viable solution to the
people who are concerned about the ever-
challenging health crisis – especially at
The organization was founded on the premise
that bringing healthy food to the office can
boost productivity, improve wellness and help
companies improve their bottom lines. it
Our mission - To replace the
consumption of unhealthy junk food by
nutritious fresh fruits.
Our Vision – To be an “health
conscious” enterprise which is mutually
fruitful to its owners, customers and
Why do people eat biscuits and
chocolates as snack in their place of
Simple, because fruits are not accessible
The Fruit world provides fresh seasonal
fruit from local farms to Sri Lankan
Companies, Schools , Homes. It also
delivers to Functions. It also sells
specially packed attractive fruit
baskets which can be given as Gifts.
Other than the Fruits it provides Fruit
Salads , Fruit Juice and other types of
To help small farmers/vendors to sell
Location – Convinient Location.
New Business, Innovation and creativity.
Powerful web portal.
Less amount of capital
Delivery staff turn over.
Lack of Knowledge about operational
Lack of marketing strategies-Cannot
afford high marketing / advertising costs.
Size of business – small No Branches
initially and business limited to Western
Delivery only next day
No Direct Industry Competitors.
Web as a strong marketing tool.
Develop products to niche mkt. (Office
Possibility of acquisition
Direct link to end-users.
Availability of fruits throughout the
Public expectations- positive attitude
towards Fruit consumption.
Fruit price increases: according to the
availability of fruits. Eg: Seasonal fruits.
Legislations – Food/recycling.
Hard to break Social Food habits. Most
of the office staff are used to
Availability of various junk foods for
Strategy Development and
Fruit World’s Business Strategy is to
Diversify it’s Products. Fresh Fruit Baskets,
Fruit salad , fruit drinks, and other fruit
products to cater to the Customers’
Targeting Niche markets
Fruit World mainly targets Office staff who
consume junk food when they are hungry
during the office hours.
Give special discounts for seasonal fruits
during that season.
If customers are buying more than five fruit
baskets 50% free for the sixth one.
According to the customer demand and
availability of fruits hope to differentiate the
To use powerful web portal to take
orders. Fruit World uses the web as the
main advertising media for its Business.
Put advertisements in Face book ,
because its very popular among office
staff and its cost effective advertising
media. Build an on-line community for
Send Flyers to the Office staff through
Firstly to create the web portal. It is the main
component of the business.
Then register Small vendors / farmers as
Supplies. They Can register through the web
or by directly contacting Fruit World.
After that carry out promotional campaign to
the target market by sending office mails
(flyers), putting out face book advertisements
and giving handbills in front of the offices.
Other than send sample Fruit Baskets to the
If customers wants to buy our products
first they should register with us.
If customer is already registered they
can order fruit products through our web
In the web we have published all the
available products and other necessary
Then if customer pay using credit card
they can pay through our payment
gateway or if they want to pay cash can
pay directly to our delivery crew.
After the order has placed we deliver
Suppliers can join with us by register
with our web or directly contacting us.
We make an agreement with suppliers
to buy their fruits.
We estimate the daily fruit requirements
according to the orders and buy from
First we have planned to buy fruits from
suppliers within close proximity.