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reverse Auction
reverse Auction
reverse Auction
reverse Auction
reverse Auction
reverse Auction
reverse Auction
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reverse Auction

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  • 1. Reverse Auctions<br /><ul><li>An auction is a process of buying and selling goods or services by offering them up for bid, taking bids, and then selling the item to the highest bidder.
  • 2. A reverse auction is a type of auction in which the roles of buyers and sellers are reversed.
  • 3. In a reverse auction, sellers compete to obtain business, and prices typically decrease over time.</li></li></ul><li>Reverse Auctions<br /><ul><li> Reverse auctions are most commonly used to sell airplane tickets and hotel rooms.
  • 4. Reverse auctions enable marketers with perishable excess inventory to sell at an unpublished discount.
  • 5. The reverse auction generally earns the difference between the price paid by the customer and the price charged by the supplier or a percentage of the sale.</li></li></ul><li>Site: www.priceline.com<br /><ul><li> They provides: Trains, packages, hotels, cars rentals
  • 6. Name your price
  • 7. The traveler don’t have any description of the hotel they booked</li></li></ul><li>Partner’s hotels<br /><ul><li>They offer a wide range of hotels from 2 stars to 5 stars hotels
  • 8. Hotels in famous cities
  • 9. Big hotel chains</li></li></ul><li>Partner’s hotels<br /><ul><li> http://www.bidontravel.com/hotels.html
  • 10. http://www.free-pressrelease.com/news/200903/1236321429.html
  • 11. www.reverauction.com</li></li></ul><li>A good reverse auction<br /><ul><li> Look for the best deal on travel websites
  • 12. Look for the latest information and tips about the reverse auction</li></li></ul><li>Conclusion<br />How can a hotel best participate in a reverse auction site?<br /><ul><li>Chose the most reliable reverse auction website
  • 13. Avoid affecting the image of the brand
  • 14. Are the competitors using the same strategy for distressed inventory</li>

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