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reverse Auction
 

reverse Auction

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    reverse Auction reverse Auction Presentation Transcript

    • Reverse Auctions
      • An auction is a process of buying and selling goods or services by offering them up for bid, taking bids, and then selling the item to the highest bidder.
      • A reverse auction is a type of auction in which the roles of buyers and sellers are reversed.
      • In a reverse auction, sellers compete to obtain business, and prices typically decrease over time.
    • Reverse Auctions
      • Reverse auctions are most commonly used to sell airplane tickets and hotel rooms.
      • Reverse auctions enable marketers with perishable excess inventory to sell at an unpublished discount.
      • The reverse auction generally earns the difference between the price paid by the customer and the price charged by the supplier or a percentage of the sale.
    • Site: www.priceline.com
      • They provides: Trains, packages, hotels, cars rentals
      • Name your price
      • The traveler don’t have any description of the hotel they booked
    • Partner’s hotels
      • They offer a wide range of hotels from 2 stars to 5 stars hotels
      • Hotels in famous cities
      • Big hotel chains
    • Partner’s hotels
      • http://www.bidontravel.com/hotels.html
      • http://www.free-pressrelease.com/news/200903/1236321429.html
      • www.reverauction.com
    • A good reverse auction
      • Look for the best deal on travel websites
      • Look for the latest information and tips about the reverse auction
    • Conclusion
      How can a hotel best participate in a reverse auction site?
      • Chose the most reliable reverse auction website
      • Avoid affecting the image of the brand
      • Are the competitors using the same strategy for distressed inventory