Definition Of An Aggregator TravelPresentation Transcript
Definition of an aggregator travel
Meta-search sites or Aggregators are multiple travel search engines in one place a good example is Kayak which compares offers from different search engines and give the best deal.
Different product line on a single plateform (Air tickets, Hotels, Car rental)
KelkooV/S opodo Target Audience
Community websites traveler
KelkooV/S opodo The benefits of using an aggregator site
All the best deal on a single platform
Multiple categories of product in one place
Information is fast and easier to access
Kelkoofocuses mainly on 10 different countries (UK, France, Spain, Italy, Norway, Germany, Sweden, Denmark, Netherlands and Belgium).
The site also allows retailers to bid for prices and covers more search categories than other price comparison sites for clothes, travel, hotels, car rental and electronics devices.
Leaderin the European airlines aggregator site, created by the european airlines in 2001 - Air France, Lufthansa, British Airways, KLM, Iberia, Alitalia, Austrian Airlines, AerLingus, Finnair, Amadeus.
Mainly for airlines tickets, hotels, car rental, packages, cruises, train tickets
“Meta search is the next best thing for travel industry and projected to increase in the number of players in this segment” by American Small Business travelers Alliance
In my opinion Meta search is the new trend for travel industry to generate extra revenue or hotels for distress inventory.
It’s easier, fast and less time consuming as all the information is on a single platform.
Travelers can blog on forum(Opodo) for their experienced and more reliable .