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Private labels have been around for centuries (e.g. A&P in the US with its Eight O’Clock Breakfast Coffee, Marks & Spencer in the UK with its St. Michael brand, etc.), and have been exploding since the 1970s. In the US, private labels have outperformed manufactured brands in all but one of the last 15 years. In this report, you will learn what they are, how they have developed and why they are critically important to retail today.