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3-case-studies-for-wechat-marketing (abridged version)

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This is an abridged version of Wechat Marketing 3 case studies. The full version contained 10 case studies.

This is an abridged version of Wechat Marketing 3 case studies. The full version contained 10 case studies.

Published in: Marketing

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  • 1. incitez 3 Case Studies for WeChat Marketing FEBRUARY 14, 2014
  • 2. CONTENT LEVEL: Introductory Your Digital Partner for Chinese Market incitez.com incitez Copyright © 2013 All rights reserved 2
  • 3. 10 Case Studies for WeChat Marketing TABLE OF CONTENTS • • • • Introduction Case One: CNFOL Case Two: Midea Case Three: WYN88VM incitez Copyright © 2013 All rights reserved 3
  • 4. 10 Case Studies for WeChat Marketing INTRODUCTION WeChat Market Performance WeChat monthly active users reached 270 million in November, with over 600 million registered users. Since the launch of WeChat 5.0 and a series of open API policies made it the new marketing favorite of many enterprises. Let’s take a look at WeChat successful marketing cases. incitez Copyright © 2013 All rights reserved 4
  • 5. 10 Case Studies for WeChat Marketing CASE ONE CNFOL CNFOL, a Chinese finance portal website, includes finance, stocks, securities, market statistics, funds, futures, options and foreign exchange, insurance, etc. CNFOL WeChat public account allows users to check finance news and market index, send selected finance information to users and offer investment services. Users only need to enter stock code to get that stock quotation. It’s convenient and easy to learn. incitez Copyright © 2013 All rights reserved 5
  • 6. 10 Case Studies for WeChat Marketing CASE TWO Midea Midea is a Chinese leading home appliance manufacturer, and its WeChat public account Mideace offers one-stop service. Midea’s customized menu allows users to get to know Midea’s products information and market launch updates. If they want to purchase, they could enter online mall to buy the products. incitez Copyright © 2013 All rights reserved 6
  • 7. What’s more, they could find customer service information in public account, such as after-sales network, product specification, complaints of products, Q&A and help. WeChat public account helps Midea shorten the communication channels with consumers and lower the cost. incitez Copyright © 2013 All rights reserved 7
  • 8. 10 Case Studies for WeChat Marketing CASE THREE WYN88VM Vienna Hotel Group is a chain hotels with over 480 branch hotels in about 80 cities in China. Its WeChat public account offers a comprehensive booking service, connected with online booking system. incitez Copyright © 2013 All rights reserved 8
  • 9. 10 Case Studies for WeChat Marketing Except for booking rooms via WeChat public account, consumers could also search for points, order and discount information. Once you finish booking a room, your will receive a confirmation message. WeChat public account offers another convenient way for booking hotel rooms. incitez Copyright © 2013 All rights reserved 9
  • 10. Agency’s Guide to China Digital Marketing Offerings Next Steps For More Information To Read the full version of Wechat Marketing 10 Case Studies, please subscribe to China Internet Watch. If you want to know more about Chinese online marketing, please contact Incitez. Click here to visit: http://ciw.me/1c4KdH9 incitez Copyright © 2013 All rights reserved 10
  • 11. incitez incitez.com/china 11