Ambient Social TV: Drawing People into a Shared Experience
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Ambient Social TV: Drawing People into a Shared Experience




We examine how ambient displays can augment social
television. Social TV 2 is an interactive television solution
that incorporates two ambient displays to convey to
participants an aggregate view of their friends’ current TVwatching
status. Social TV 2 also allows users to see which
television shows friends and family are watching and send
lightweight messages from within the TV-viewing
experience. Through a two-week field study we found the
ambient displays to be an integral part of the experience.
We present the results of our field study with a discussion
of the implications for future social systems in the home.



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    Ambient Social TV: Drawing People into a Shared Experience Ambient Social TV: Drawing People into a Shared Experience Presentation Transcript

    • AmbientSocial TV
      Drawing People into a SharedExperience
      Gunnar Harboe,CrystaMetcalf,Frank Bentley,
      Joe Tullio,NoelMassey,Guy Romano
    • Social Television
      • Remotely shared TV-watching experience
      • “Like watching TV together”
      • Presence + communication (+ sharing content)
    • Motorola Labs’Social TV Project
    • Social TV 1
      Investigated live voice sessions
      Provided social and practical benefits
      Some indications of potential problems
      Harboe et al. (2008)“The Uses of Social Television”in ACM Computers in Entertainment
    • Social TV 2
      Investigate naturally occurring instances of interaction, not-pre arranged sessions
      Investigate behaviors leading up to a communication session
      Introduce ambient displays as extension of presence
    • Social TV 2
      Test an experience without freeform communication (no voice, just presence)
      Primarily a research probe: design priority to gather data, not provide the best possible experience
    • System Description
    • System Components
    • Ambient Devices
      Ambient Orb (Ambient Devices, Inc.)
      Virtual Orb (Chumby) (
    • Ambient Devices
      Social Awareness (even when TV off)
      Changing colors
      Number of buddies watching Social TV:
      None One Multiple
    • Presence
      Buddy list
    • Presence
      Buddy list
      Channel banner
    • Presence
      Buddy list Channel banner
    • Communication
    • Communication
    • Communication
      Suggestions Emoticons
      Canned text messages
    • Study Description
    • Participants
      Group A
      Female (+families)
      4 married, 1 engaged
      3 with (small) children
      Friends and family members
      Group B
      Female (+families)
      4 married, 1 divorced
      All with teenagers
      Friends and family members
    • Usage
    • Reported Use
      “Every time I walked back and forth, I’d see [the orb]”(B3)
      “Every time I passed by, a thousand times a day, I would look to see what color it was.”(B1)
      “Just about every time I turned it on, if I saw someone was on, I called their house.”(B1)
    • Use-Cases
      “The first thing I’ll do is I’ll look at the orb. […] Then I’ll turn on the TV.” (A2)
      Ambient Social TV: Usage
    • Use-Cases
      “I’ll quickly turn it on and see who’s on and what they’re watching.”(A1)
    • Use-Cases
      “Something they were watching might grab my attention more than what I thought I was going to watch.” (A3)
    • Use-Cases
      “I’ll see what they are watching and I’ll usually send out shout-outs based on what they are watching, or the thumbs down or whatever.”(A2)
    • Use-Cases
      “I do thumbs up [or] thumbs down, wait to see if there’s a reaction, and if there is I’ll send a message.”(B3)
    • Findings
    • Ambient Awareness
      Ambient orbs provided peripheral social awareness while not watching
      “Since I had [the Chumby] in the kitchen, it was just while I was cooking… it was like, ‘Oh, I wonder who’s on.’”(A1)
      “I notice when the color’s on, whether it’s purple or blue; I know that someone else is actually on the system.” (B3)
    • Feeling Connected
      This social awareness inspired a feeling of togetherness
      “I liked coming into the house and saying, ‘Oh, someone’s home watching TV too now.’ […] It was like a friendly feeling; like, ‘Someone else is home and I’m not the only one home tonight.’”(B1)
    • Motivation to Turn On
      Ambient orbs provided reasons to turn on the TV
      “The orb was purple, so I thought, ‘Wow, that’s a lot of people on!’ and so I turned it on.” (B1)
    • Providing Context
      Situating the ambient displays within a larger system enriched the ambient information
      “There’d be no reason to have an orb [if] I can’t turn it on and see who it’s connected to.” (B1)
      “As the two weeks progressed, I kinda had a feel [about who might be on].” (A1)
    • Increasing Engagement
    • Reactions
      “A stupid toy” (B1)
      “Just kinda boring”(B5b)
      “I wouldn’t buy it”(A4)
      “It’s just no use”(B4)
      “So unnecessary”(B3b)
      “[Not] something that I would use”(A3)
      “I love the orb” (A2, B5)
      “We liked the orb”(B1)
      “The coolest part” (A3)
      “Cool”(A2, A4)
      “That was neat”(A1b)
      “The orb is the interesting thing”(B4)
    • Conclusion
    • thinking Everyday Object
      互動模式 : 周邊意識到共同參與
      Object 被動->主動
      Object 周邊行為