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Innovation overview 2013
 

Innovation overview 2013

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    Innovation overview 2013 Innovation overview 2013 Presentation Transcript

    • Innovation: How To Change The World (Or Your Piece Of It) Kurt Baumberger Chief Innovation Officer marketSQUARE Worldwide© MarketSquare Worldwide, LLC. All rights reserved. May not be reproduced or retransmitted without express written consent.
    • What Is Innovation? Innovation – Latin combination of in and novare: to make something new, to change. Novare - ancient northern Italian merchant town at east-west crossroads© MarketSquare Worldwide, LLC. All rights reserved. May not be reproduced or retransmitted without express written consent. 2
    • Because Not All Innovation Is The Same. Both are Runners, Olympic Athletes, and Champions, but they certainly are NOT the same.© MarketSquare Worldwide, LLC. All rights reserved. May not be reproduced or retransmitted without express written consent. 3
    • What Are The Different Innovation Types? Process Innovation– Solution Innovation – Improving the way you create and The product or service you offer deliver the product or service to the world Business Model Innovation – The way you organizeMarketing Innovation – people, processes, andWho you sell to and the story technologyyou tell about it. 99% companies can ONLY innovate processes…for everything else you need a Subject Matter Expert (SME) partner. © MarketSquare Worldwide, LLC. All rights reserved. May not be reproduced or retransmitted without express written consent. 4
    • Six Ways Companies Kill Innovation(without even trying) Big Problem Company Resource Constraints Industry ConstraintsEasy To Solve Hard To Solve Cross-Functional Societal Team Constraints Constraints Technical Constraints Individual Capability Constraints Small Problem 5© MarketSquare Worldwide, LLC. All rights reserved. May not be reproduced or retransmitted without express written consent.
    • Without Proper Guidance, This Happens. THIS IS THEBEST IDEA EVER! How many times have you seen this? Once? Twice? A dozen times? More?OK, THIS IS HARDER THAN I THOUGHT YEP, THIS IS GONNA TAKE SOME WORK IT’S DONE AND IT SUCKS, BUT IT WASN’T GONNA WORK ANYWAY THIS SUCKS – AND IT’S BORING IT WILL BE GOOD TO FINISH BECAUSE I’LL LEARN SOMETHING FOR NEXT TIME (THE DARK NIGHT OF THE SOUL) © MarketSquare Worldwide, LLC. All rights reserved. May not be reproduced or retransmitted without express written consent. 6
    • Prefer To Innovate Like These Guys?© MarketSquare Worldwide, LLC. All rights reserved. May not be reproduced or retransmitted without express written consent. 7
    • Start With This Self-Assessment… NO • Do you have a clear system for choosing innovation projects? ☐ • Does everyone know how to take a good idea forward? ☐ • Do you balance your portfolio with low and high risk projects? ☐ • Can you balance “do better” and “do different” innovation? ☐ • Do you spend time working outside the box? ☐ • Do you have an trusted outside innovation team? ☐ • Do you have a system to handle off-center, but interesting ideas? ☐ • Do you have a structure for corporate venturing? ☐© MarketSquare Worldwide, LLC. All rights reserved. May not be reproduced or retransmitted without express written consent. 8
    • Because The Definition of Insanity Is… “Doing the same thing over and over again and expecting different results.”© MarketSquare Worldwide, LLC. All rights reserved. May not be reproduced or retransmitted without express written consent. 9