The goal of this section starting with this slide is to gain buy in and/or get heads shaking “yes” to what we are saying – that is why we start with the association market.
The goal is showing that fact that non-dues revenue is key to the funds for the association. It is important to show that the association needs to find new sources of non des revenue, along with improving what they have.
Grady – I know you can make this look better – but I would rather have one slide on the issues – the head nodding moment with association executives.
This is research from the Winter 2010 ASAE study of association executives, sample group of over 2000 different associations.
The message needs to focus on what ACI can do for the associations. The benefit and value.
What needs to be said in the section is what the possibility of the program could mean in dollars to the association. Since we have no real data to trend yet we need to be careful on setting expectations. The goal is to get a percent of the member base active. Each person can bring great value to the program and to the association. The more members that become active the more they will earn as they use the program. The more seeds they plan the more trees will grow, the larger the orchard will become the more fruit will be harvested. I see that we will, over time develop actual numbers to share – but I would hope members could purchase $100 a month through or benefiting the program, that generates $1,200 a year of buying power per person.
The message needs to be that ACI is developing a full line of offerings to help all associations. This is a family of brand that is customer crafted for associations.
This slide should give the idea that we are helping the sponsor target in on the right customers and prospects at the right time.
Key is that loyalty programs work and there is “lift” when redeeming points (buying more than earned).
This slide drives the idea that loyalty point programs have impact for merchants and sponsor companies. The study showed that this “pay for performance” strategy helps retailers see immediate results for the investment they make in the program. Consumers receive offers via a medium or source they know and rust, like an association, the creditability of the program communications is much higher than traditional advertising.
The goal is to offer the widest, deepest choice of rewards. No black out dates, no terms – just good rewards people and businesses want. Maritz Loyalty Marketing Almanac Study: Small businesses in loyalty programs redeem points for larger valued rewards and rewards for things they need for their businesses. In addition, business owners redeemed 35% of points for travel.
Who Is ACI Sept 2011
ACI Company Overview Experience Knowledge Commitment
ACI Focused on Associations <ul><li>Mission driven </li></ul><ul><li>Believes associations deserve more </li></ul><ul><li>Built specifically to serve association </li></ul><ul><li>Wants associations to achieve their mission </li></ul><ul><li>Association strength is vital for business success and growth </li></ul><ul><li>Making members happy </li></ul>
ACI Mission <ul><li>To be the trusted ally and source for developing affinity programs that generate funds for associations of any size and that create value for sponsors and members of associations. </li></ul>
Market Size Non-Profit & Association Market Size 1.29MM Organizations *2009 ASCE Study * Includes Alumni Associations and Foundations. Does not include Residential Community Associations (250K).
Association Funding Operating funds generated from: *2009 ASCE Study
Issues Facing Associations Non-Dues Revenue Growth Value of Membership Social Responsibility Private Sector Competition Member Consolidation Lobbying Criticism Retaining Workers Association Consolidation Trade Show Attendance Partnering Internet Support from Sponsor Companies
Research ASAE Research Shows Impact of Membership Revenues in Coming Year Sponsorship Dollars *2010 ASCE Study of Association Executives
<ul><li>Benefits To Associations </li></ul><ul><li>Grow value of sponsorship & membership </li></ul><ul><li>Need to grow non-dues revenue </li></ul><ul><li>Tap into buying power of members </li></ul><ul><li>More than co-branding for sponsors </li></ul><ul><li>No charge to the association for any ACI program </li></ul>Service ACI supports associations of any size building marketing and affinity programs to grow value and funds.
The Value to You From Seedling To Thriving Orchard A few members doing what they normally do can generate consistent funds every year.
A Complete Line of Solutions to Fit Associations of Any Size
<ul><li>The Loyalty Program that links associations, members and partners/sponsors </li></ul><ul><li>Associations build membership value and generate non-dues revenue </li></ul><ul><li>Members earn Links loyalty points </li></ul><ul><li>Affinity Partners get better ROI out of program </li></ul>
Do Loyalty Programs Work? CMG Study 2009 Loyalty Program Impact On Buying: Customers who join loyalty program attached to a credit card will almost immediately spend more on that card by a multiple of 2 or 3 times what they were spending on the same card before they joined the associated loyalty program. The second and far more significant behavior change occurs when the customer makes their first redemption for a reward. At this point their spend on the card increases again by a factor of 3 to 8 times their pre-loyalty program spend. Loyalty Programs With Lift
Dog Lover Maritz Top of Wallet Study: - 63 percent of current and prospective debit and credit card rewards program participants said they would choose a card that allowed them to earn more points by shopping with a specific merchant over other cards.
Loyalty Point Program Research <ul><li>Point based program participants outspend </li></ul><ul><li>non-participants an average of 2.5 to 1 </li></ul><ul><li>Number of purchasing transactions increase </li></ul><ul><li>by 53% </li></ul><ul><li>Value of purchases will increase by 51% </li></ul>Loyalty Point Program Research Maritz Loyalty Research
Key to Program Success <ul><li>Rewards that matter </li></ul><ul><li>Easy to redeem </li></ul><ul><li>Choice in rewards </li></ul><ul><li>Tracking & awareness </li></ul><ul><li>Small to big rewards </li></ul>Keys to Program Success
<ul><li>Unique offering of prepaid gift cards for association members </li></ul><ul><li>Generates non-dues revenue for the association that is an affiliate </li></ul><ul><li>Co-branded website for association </li></ul><ul><li>No cost to the association </li></ul>
Conclusion <ul><li>Programs and Products Built for Associations of Any Size </li></ul><ul><li>New Membership Value Options </li></ul><ul><li>No Cost to the Association </li></ul><ul><li>Non-dues Revenue Opportunities </li></ul><ul><li>Affinity and Loyalty of Members to Association and Partners/Sponsors </li></ul>
ACI Leadership Experience <ul><li>Backed by the leading loyalty and motivation company in the world with over 115 years of experience and over 3,300 employees worldwide </li></ul><ul><li>Leader of ACI was the project leader for the team that built and patented the first stored-value point-based reward card technology platform specifically for the incentive marketplace </li></ul><ul><li>Leader of ACI helped to launch American Express Incentive Services, LLC - recently renamed Intelispend </li></ul><ul><li>ACI leader active in associations and has lead non-profit organizations </li></ul><ul><li>ACI leadership has experience supporting national associations and generating results </li></ul><ul><li>ACI's affinity programs and services are supported by products and technology that have been proven and utilized by many companies across the U.S. and internationally. </li></ul>
The Basics Remain Vital in Times of Crisis "This (recession) is not the time to retreat or retrench … on the contrary, fundraisers should be spending more time with donors, sustaining and building relationships that will endure when the economic situation has stabilized." – John Lippincott, President
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