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As founder, president and managing director of Affinity Center International (ACI), the newest Maritz business, David Carrithers has full P&L responsibility along with providing strategic direction and priority setting, team development, business focus and creative leadership. ACI is developing loyalty coalition marketing programs based on people’s professions helping associations engage their members building improved loyalty.
ACI’s flagship offering is AchieveLinks ®, an association member loyalty program that helps associations engage members and build loyalty by providing rewards to members for buying from merchant partners in their industries. Members earn Links® Reward Points with every purchase, and associations, in turn, receive a royalty from the merchant partners. Members can accumulate Links points faster with the AchieveLinks Visa Rewards Card. In many ways David acts as a “chief beekeeper” of the hive of start up, launch and ramp up activity at ACI. David also works with association clients, merchant partners, support partners, technology development and association industry efforts.