Your SlideShare is downloading. ×
0
What the Dog Saw<br />
Stories<br />The Pitchman – Ron Popeil and the conquest of the American Kitchen<br />
Nathan Morris, Arnold Morris, SJ Popeil<br />Ron Popeil<br />First family of the American kitchen<br />Product development...
The way they did it<br />Maniacal attention to product detail<br />Optimal speed, evenness to the browning<br />No market ...
The Ketchup Conundrum<br />Grey had a magic conversion rate<br />Sophistication and complex <br />aromatics<br />Paid more...
Ketchup<br />Early 19th century – Benzoates Vs Vinegar<br />Heinz<br />Salty, Sweet, Sour, Bitter, Umami<br />Amplitude – ...
True Colors<br />Shirley Polykoff<br />Miss Clairol – 1st hair Colour bath<br />She wrote legendary copy for the brand<br ...
<ul><li>Campaigns were a sensation
Gave it respectability</li></li></ul><li>L’oreal Preference<br />Was just 10 cents more<br />‘Because I’m worth it’<br />I...
Blonde Periodic Table –<br />Bombshell, Sunny, Brassy, Dangerous, Society, Cool<br />Between Sunny and Brassy<br />Managed...
What the dog saw<br />Cesar Millan – Host of Dog Whisperer on NGC<br />Arrives in canine chaos and leave back peace<br />P...
The art of failure<br />Jana Novotna<br />Choked Vs Panicked<br />Explicit learning Vs Implicit Learning<br />After EL, IL...
The art of failure<br />In Panic, you stop thinking<br />It causes perceptual narrowing<br />It is reversion to instinct<b...
Blow Up<br />1986 Challenger; 1956 Three Mile<br />0 Rings and Morton Thiokol<br />Normal Accident<br />Risk Homeostasis<b...
Thanks<br />
Upcoming SlideShare
Loading in...5
×

What the dog saw

833

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
833
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "What the dog saw"

  1. 1. What the Dog Saw<br />
  2. 2. Stories<br />The Pitchman – Ron Popeil and the conquest of the American Kitchen<br />
  3. 3. Nathan Morris, Arnold Morris, SJ Popeil<br />Ron Popeil<br />First family of the American kitchen<br />Product development and marketing were indistinguishable<br />Pioneer in taking the secrets of the pitchmen to the TV screen<br />RoncoShowtime Rotisserie<br />
  4. 4. The way they did it<br />Maniacal attention to product detail<br />Optimal speed, evenness to the browning<br />No market researcher, no advertising agency<br />They made the product the star<br />Dial O Matic, Veg o Matic, Chop o Matic<br />
  5. 5. The Ketchup Conundrum<br />Grey had a magic conversion rate<br />Sophistication and complex <br />aromatics<br />Paid more than double<br />Jim Wigon<br />Build a better ketchup<br />
  6. 6. Ketchup<br />Early 19th century – Benzoates Vs Vinegar<br />Heinz<br />Salty, Sweet, Sour, Bitter, Umami<br />Amplitude – word sensory experts use to describe flavors that are well blended and balanced<br />World’s Best Ketchup Vs Heinz<br />
  7. 7. True Colors<br />Shirley Polykoff<br />Miss Clairol – 1st hair Colour bath<br />She wrote legendary copy for the brand<br />Does she or doesn’t she<br />The closer he gets, the better you look<br />If I’ve only one life, let me live it as a blonde<br />7 % to 40 % (50’s to the 70’s)<br />Women’s lib, the workplace…..<br />
  8. 8.
  9. 9. <ul><li>Campaigns were a sensation
  10. 10. Gave it respectability</li></li></ul><li>L’oreal Preference<br />Was just 10 cents more<br />‘Because I’m worth it’<br />IlonSpecht<br />In the 1980’s, surpassed Clairol as the best selling hair color<br />Became the slogan for the whole company<br />All L’oreal models were blonde, but of a particular type<br />
  11. 11. Blonde Periodic Table –<br />Bombshell, Sunny, Brassy, Dangerous, Society, Cool<br />Between Sunny and Brassy<br />Managed to capture the feminist sensibilities of the day in a phrase<br />By the mid 90’s, the communication of both had changed<br />
  12. 12. What the dog saw<br />Cesar Millan – Host of Dog Whisperer on NGC<br />Arrives in canine chaos and leave back peace<br />Presence<br />Students of human movement<br />Pay a huge attention to our faces, jaws, hands<br />Laban Movement<br />Phrasing = Posture + Gesture<br />Rhythmic , Timing<br />
  13. 13. The art of failure<br />Jana Novotna<br />Choked Vs Panicked<br />Explicit learning Vs Implicit Learning<br />After EL, IL takes over<br />Under conditions of stress, the Explicit system takes over<br />Playing with slow, cautious deliberation<br />Choking is loss of instinct<br />Choking is about thinking too much<br />
  14. 14. The art of failure<br />In Panic, you stop thinking<br />It causes perceptual narrowing<br />It is reversion to instinct<br />The graveyard spiral<br />JFK Jr Panicked<br />
  15. 15. Blow Up<br />1986 Challenger; 1956 Three Mile<br />0 Rings and Morton Thiokol<br />Normal Accident<br />Risk Homeostasis<br />
  16. 16. Thanks<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×