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Producing
eLearning Video on
a Budget, Part 1
Hands-On Lab
Greg Owen-Boger, VP
©2008© 2013
Down & Dirty Video:
Practical strategies
for producing
engaging eLearning
video on a budget
©2008© 2013
Greg Owen-Boger, VP
Co-Presenters
Dale Ludwig
Founder &
President ©2008© 2013
Seth Kannof
Director of
Photograph
y
We live in a world of eLearning, social
media, & video is everywhere
Budgets keep shrinking
Producing video can be rough, ...
A lot of video that’s
being produced is
Unusable
Embarrassing
Getting thrown out
We Also Know …
Who’s currently producing video?
Who’s getting ready to start?
What successes and/or challenges
are you facing?
About You
Actor, Director, Producer
Presentation & Facilitation Skills Trainer
Led Turpin’s eLearning & blended
learning initiative
...
Turpin’s founder
Presentation & Facilitation Skills
Trainer
On-screen talent for most of
Turpin’s online courses and pre-w...
Director of Photography
B.A. in film from Columbia
College
Writer, film director,
editor, actor
About Seth
Agenda
Video Production Basics
Engaging Learners on Camera
Q&A at Breakout Stations
Just for Fun
Agenda
Video Production Basics
Camera
Lighting
Audio
Setting Up Your Studio
Engaging Learners on Camera
Wardrobe, Hair & C...
1. Start with a well-planned instructional
design with clear learning objectives
2. Consider your brand
Video Production
P...
Agenda
Video Production Basics
Camera
Lighting
Audio
Setting Up Your Studio
Engaging Learners on Camera
Wardrobe, Hair & C...
You may not need expensive
professional equipment
Fancy features do not necessarily
help you meet your goals
Professional ...
Standard vs. high definition
Media storage & communication
with editing software
SD card, Tape, DVD, Hard drive,
USB, Othe...
Placement
Angle
Framing
Headroom
Looking room
Camera Position
http://youtu.be/2zR3m6ZWdcQ
Agenda
Video Production Basics
Camera
Lighting
Audio
Setting Up Your Studio
Engaging Learners on Camera
Wardrobe, Hair & C...
Try to flatter
Accentuate the positive
Reduce the negative
Avoid
Overhead light
Natural light
Lighting Principles
3-point
lighting
Controlling the Light
http://youtu.be/eNRQN9QVFIA
3
Professional grade
Lighting Options
Consumer grade
Recommendation:
Adjust distance of light
source
Use diffusion material
Be aware of:
Harsh shadows
Color of the light
Light...
Upgrades
then now
New backlight placement
Thanks
Seth!
Adjustments may have adverse
effect somewhere else
Choose your battles
Beware
Agenda
Video Production Basics
Camera
Lighting
Audio
Setting Up Your Studio
Engaging Learners on Camera
Wardrobe, Hair & C...
Clear audio is often more critical
than quality of video
Many cameras lack good audio
capabilities
External microphone may...
USB vs. analog
Options
Plug into camera
Capture 2nd audio track
through computer &
synch with master track
when editing
Us...
Not in the shot
Distance from
subject to capture
natural volume
level
No shadows
External Microphone
Placement
MIC
Identify room noise
Hum of HVAC, printers,
computer fans
Phones & other electronics
White noise & sound
bounce
Place keys ...
Room Tone
Record a few seconds of
room tone
1. Lay it in over silence
to even the sound
2. Use to remove noise
After downl...
Internal noise
People
Phones
Footsteps
Reshoot if Distractions Exist
External noise
Trains & traffic
Car horns
Sirens
Agenda
Video Production Basics
Camera
Lighting
Audio
Setting Up Your Studio
Engaging Learners on Camera
Wardrobe, Hair & C...
Where in the building?
Quiet, low traffic
Controllable light
Large enough to accommodate equipment
Principles for Setting ...
Location
Considerations
Natural habitat
Office, Out in the field
Studio
Branded, Green screen
Setting Up Your Studio
Set
D...
Green Screen Studio Set-up
http://youtu.be/M_WdLkaOUic4:29
Green Screen Studio Set-up #2
http://youtu.be/xh9nvdcH1LI
Screen should be wrinkle free(ish)
Light subject and screen separately
Less light on screen, more on subject
Strong back l...
Lighting Challenges
Lighting ChallengesAfter downloading this presentation, click the image to play the video. On a Mac, you may also need Fli...
Green Screen ExampleAfter downloading this presentation, click the image to play the video. On a Mac, you may also need Fl...
Agenda
Video Production Basics
Camera
Lighting
Audio
Setting Up Your Studio
Engaging Learners on Camera
Wardrobe, Hair & C...
Do
Choose solids
Contrast with other
clothing &
surroundings
Wardrobe
Don't
Wear patterns or narrow
stripes
Wear too much ...
No fly-aways
Keep it off the face
Hair
Video & lights create shine, blotches, uneven
tone, make pale skin paler & dark skin darker
Recommendation:
Use powder oft...
Agenda
Video Production Basics
Camera
Lighting
Audio
Setting Up Your Studio
Engaging Learners on Camera
Wardrobe, Hair & C...
Just because you can doesn’t mean
you should
Keep things simple
Keep things moving at a good pace
Principles of Editing
Exports/works with course-
building software, SCORM, LMS
Import variety of formats
Run multiple video & audio tracks
Edit ...
The Anatomy of Editing
Software
Clip Bin
Timeline
Preview
Audio
Audacity
Editing Suites
Video
Camtasia
Windows Live Movie Maker
Corel Video Studio
iMovie
Sony Vegas Pro
Final Cut P...
TurpinCommunication.com
FindYourFocusVideo.com
greg@turpincommunication.com
dale@turpincommunication.com
A former actor and director, Greg Owen-Boger is now the Vice
President of Turpin Communication, a presentation and facilit...
To view the rest of this presentation, go to
http://www.slideshare.net/
ChicagoeLearningShowcase/cets-2013-greg-
owenboger...
CETS 2013, Greg Owen-Boger, Dale Ludwig, & Seth Kannof, Producing eLearning Video on a Budget, Part 1
CETS 2013, Greg Owen-Boger, Dale Ludwig, & Seth Kannof, Producing eLearning Video on a Budget, Part 1
CETS 2013, Greg Owen-Boger, Dale Ludwig, & Seth Kannof, Producing eLearning Video on a Budget, Part 1
CETS 2013, Greg Owen-Boger, Dale Ludwig, & Seth Kannof, Producing eLearning Video on a Budget, Part 1
CETS 2013, Greg Owen-Boger, Dale Ludwig, & Seth Kannof, Producing eLearning Video on a Budget, Part 1
CETS 2013, Greg Owen-Boger, Dale Ludwig, & Seth Kannof, Producing eLearning Video on a Budget, Part 1
CETS 2013, Greg Owen-Boger, Dale Ludwig, & Seth Kannof, Producing eLearning Video on a Budget, Part 1
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CETS 2013, Greg Owen-Boger, Dale Ludwig, & Seth Kannof, Producing eLearning Video on a Budget, Part 1

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  • TubeTape: OK first few minutes. Lighting and studio setuphttp://youtu.be/M_WdLkaOUic Kid in his garage:http://youtu.be/xh9nvdcH1LI
  • TubeTape: OK first few minutes. Lighting and studio setuphttp://youtu.be/M_WdLkaOUic Kid in his garage:http://youtu.be/xh9nvdcH1LI
  • Transcript of "CETS 2013, Greg Owen-Boger, Dale Ludwig, & Seth Kannof, Producing eLearning Video on a Budget, Part 1"

    1. 1. Producing eLearning Video on a Budget, Part 1 Hands-On Lab Greg Owen-Boger, VP ©2008© 2013
    2. 2. Down & Dirty Video: Practical strategies for producing engaging eLearning video on a budget ©2008© 2013 Greg Owen-Boger, VP
    3. 3. Co-Presenters Dale Ludwig Founder & President ©2008© 2013 Seth Kannof Director of Photograph y
    4. 4. We live in a world of eLearning, social media, & video is everywhere Budgets keep shrinking Producing video can be rough, and being on camera is rougher Coaching an SME is … However … It doesn’t have to be scary, difficult or time-consuming As We Know …
    5. 5. A lot of video that’s being produced is Unusable Embarrassing Getting thrown out We Also Know …
    6. 6. Who’s currently producing video? Who’s getting ready to start? What successes and/or challenges are you facing? About You
    7. 7. Actor, Director, Producer Presentation & Facilitation Skills Trainer Led Turpin’s eLearning & blended learning initiative Led our latest endeavor About Me
    8. 8. Turpin’s founder Presentation & Facilitation Skills Trainer On-screen talent for most of Turpin’s online courses and pre-work Co-author of “The Orderly Conversation: Business Presentations Redefined” About Dale
    9. 9. Director of Photography B.A. in film from Columbia College Writer, film director, editor, actor About Seth
    10. 10. Agenda Video Production Basics Engaging Learners on Camera Q&A at Breakout Stations Just for Fun
    11. 11. Agenda Video Production Basics Camera Lighting Audio Setting Up Your Studio Engaging Learners on Camera Wardrobe, Hair & Complexion Editing
    12. 12. 1. Start with a well-planned instructional design with clear learning objectives 2. Consider your brand Video Production Principles for eLearning • Identify video opportunities to support #1 • Shoot video consistent with #2 • Eliminate distractions from both
    13. 13. Agenda Video Production Basics Camera Lighting Audio Setting Up Your Studio Engaging Learners on Camera Wardrobe, Hair & Complexion Editing
    14. 14. You may not need expensive professional equipment Fancy features do not necessarily help you meet your goals Professional cameras are complicated Camera Principles
    15. 15. Standard vs. high definition Media storage & communication with editing software SD card, Tape, DVD, Hard drive, USB, Other type of Cable Audio quality & capture method Camera Type Considerations
    16. 16. Placement Angle Framing Headroom Looking room Camera Position http://youtu.be/2zR3m6ZWdcQ
    17. 17. Agenda Video Production Basics Camera Lighting Audio Setting Up Your Studio Engaging Learners on Camera Wardrobe, Hair & Complexion Editing
    18. 18. Try to flatter Accentuate the positive Reduce the negative Avoid Overhead light Natural light Lighting Principles
    19. 19. 3-point lighting Controlling the Light http://youtu.be/eNRQN9QVFIA 3
    20. 20. Professional grade Lighting Options Consumer grade
    21. 21. Recommendation: Adjust distance of light source Use diffusion material Be aware of: Harsh shadows Color of the light Light Intensity:
    22. 22. Upgrades then now
    23. 23. New backlight placement Thanks Seth!
    24. 24. Adjustments may have adverse effect somewhere else Choose your battles Beware
    25. 25. Agenda Video Production Basics Camera Lighting Audio Setting Up Your Studio Engaging Learners on Camera Wardrobe, Hair & Complexion Editing
    26. 26. Clear audio is often more critical than quality of video Many cameras lack good audio capabilities External microphone may be necessary Audio Capture Principles
    27. 27. USB vs. analog Options Plug into camera Capture 2nd audio track through computer & synch with master track when editing Using External Microphones
    28. 28. Not in the shot Distance from subject to capture natural volume level No shadows External Microphone Placement MIC
    29. 29. Identify room noise Hum of HVAC, printers, computer fans Phones & other electronics White noise & sound bounce Place keys in the refrigerator as a reminder Beware: Before You Shoot Eliminate distractions Turn off what you can, muffle what you can’t Soften walls and floor with acoustic foam, draperies, carpeting
    30. 30. Room Tone Record a few seconds of room tone 1. Lay it in over silence to even the sound 2. Use to remove noise After downloading this presentation, click here play the audio. You may also need to turn up your volume to hear the room tone.
    31. 31. Internal noise People Phones Footsteps Reshoot if Distractions Exist External noise Trains & traffic Car horns Sirens
    32. 32. Agenda Video Production Basics Camera Lighting Audio Setting Up Your Studio Engaging Learners on Camera Wardrobe, Hair & Complexion Editing
    33. 33. Where in the building? Quiet, low traffic Controllable light Large enough to accommodate equipment Principles for Setting Up Your Studio
    34. 34. Location Considerations Natural habitat Office, Out in the field Studio Branded, Green screen Setting Up Your Studio Set Decoration Try for balance & harmony Eliminate distractions Honor your brand
    35. 35. Green Screen Studio Set-up http://youtu.be/M_WdLkaOUic4:29
    36. 36. Green Screen Studio Set-up #2 http://youtu.be/xh9nvdcH1LI
    37. 37. Screen should be wrinkle free(ish) Light subject and screen separately Less light on screen, more on subject Strong back light Increase distance between subject and screen Beware of light bounce Green Screen Considerations
    38. 38. Lighting Challenges
    39. 39. Lighting ChallengesAfter downloading this presentation, click the image to play the video. On a Mac, you may also need Flip4Mac.
    40. 40. Green Screen ExampleAfter downloading this presentation, click the image to play the video. On a Mac, you may also need Flip4Mac.
    41. 41. Agenda Video Production Basics Camera Lighting Audio Setting Up Your Studio Engaging Learners on Camera Wardrobe, Hair & Complexion Editing
    42. 42. Do Choose solids Contrast with other clothing & surroundings Wardrobe Don't Wear patterns or narrow stripes Wear too much white Choose fabrics that shine Wear green if using green screen
    43. 43. No fly-aways Keep it off the face Hair
    44. 44. Video & lights create shine, blotches, uneven tone, make pale skin paler & dark skin darker Recommendation: Use powder often to even out tone & reduce shine, especially on nose & forehead. Complexion
    45. 45. Agenda Video Production Basics Camera Lighting Audio Setting Up Your Studio Engaging Learners on Camera Wardrobe, Hair & Complexion Editing
    46. 46. Just because you can doesn’t mean you should Keep things simple Keep things moving at a good pace Principles of Editing
    47. 47. Exports/works with course- building software, SCORM, LMS Import variety of formats Run multiple video & audio tracks Edit sound including noise reduction Add text & titles Features to Look For
    48. 48. The Anatomy of Editing Software Clip Bin Timeline Preview
    49. 49. Audio Audacity Editing Suites Video Camtasia Windows Live Movie Maker Corel Video Studio iMovie Sony Vegas Pro Final Cut Pro
    50. 50. TurpinCommunication.com FindYourFocusVideo.com greg@turpincommunication.com dale@turpincommunication.com
    51. 51. A former actor and director, Greg Owen-Boger is now the Vice President of Turpin Communication, a presentation and facilitation skills training company based in Chicago. Schooled in management and the performing arts along with his entrepreneurial spirit, Greg brings a diverse set of skills and experiences to the organization. He joined Turpin in 1995 as a camera man and quickly worked his way up. He now serves as a communication trainer and coach for Turpin’s largest clients. Since 2006, he has overseen all aspects of their eLearning and blended learning platforms including instructional design, script development, video production, on- camera coaching and LMS deployment. He also appears on camera as a subject matter expert. In 2012 Greg led an initiative to launch Find Your Focus Video, a production wing of Turpin Communication, which helps eLearning professionals and small businesses create effective web-based videos on a budget. Greg is the Director of Technology for the Chicagoland Chapter of ASTD and the co-author of the soon-to-be-released book “The Orderly Conversation: Business Presentations Redefined.” He is also one of many contributors to the 2013 book “Master Presenter: Lessons from the World’s Top Experts on Becoming a More influential Speaker.” Greg Owen-Boger
    52. 52. To view the rest of this presentation, go to http://www.slideshare.net/ ChicagoeLearningShowcase/cets-2013-greg- owenboger-dale-ludwig-seth-kannof-producing- elearning-video-on-a-budget-part-2. Link to Part 2
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