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CETS 2012, Glenn Raines, handout for Digital & Social Media Strategy Training: A Critical Need for Today's Cross-Generational Workforce
CETS 2012, Glenn Raines, handout for Digital & Social Media Strategy Training: A Critical Need for Today's Cross-Generational Workforce
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CETS 2012, Glenn Raines, handout for Digital & Social Media Strategy Training: A Critical Need for Today's Cross-Generational Workforce

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  • 1. DIGITAL AND SOCIAL MEDIA STRATEGY TRAINING:A CRITICAL NEED FOR TODAYS CROSS-GENERATIONAL WORKFORCELEARNING IS NOT ENOUGH TRAINING Transfer knowledge to workflows (practicals). SUSTAINABILITY Enable learners to adapt to constant change (process change + technology) INNOVATION Sustainability strategy drives continuous improvement of outcomes.TRAINING | LEVERAGING TRAITS DIGITAL NATIVES Mobility | Visual | Game + Team-Oriented | Personal Growth | Acknowledgement GEN X Individualistic | Tech Adaptive | Career Experience BOOMERS Business Sensibilities | Challenged to Maintain RelevanceTRAINING | PRACTICAL EXERCISESFREE SOCIAL LISTENING TOOLSSOCIAL MENTION http://www.socialmention.comMONITTER http://www.monitter.comGOOGLE ALERTS http://www.google.com/alertsADVANCED TWITTER SEARCH http://twitter.com/#!/search-advancedENTERPRISE SOCIAL LISTENING TOOLSRADIAN 6 http://www.radian6.comVISIBLE TECHNOLOGIES http://www.visibletechnologies.comSYSMOS http://www.sysomos.com
  • 2. FREE SEARCH INSIGHT TOOLSGOOGLE INSIGHTS http://www.google.com/insights/searchGOOGLE TRENDS http://www.google.com/trends/ TOP 20 E-LEARNING TECHNOLOGISTSFREE WEBSITE INSIGHT TOOLS @JAYCROSSGOOGLE ADPLANNER https://www.google.com/adplanner @SHELLTERRELL @WEEJEELEARNINGQUANTCAST http://www.quantcast.com/ @CATSPYJAMASNZ @WEB20EDUCATIONENTERPRISE SOCIAL LISTENING TOOLS @JUANDOMINGRADIAN 6 http://www.radian6.com @CPAPPASVISIBLE TECHNOLOGIES http://www.visibletechnologies.com @COUROSASYSMOS http://www.sysomos.com @SIMFIN @MARKBRUMLEY @TOMKUHLMANN @MONTBERTEDIGITAL, SOCIAL, MOBILE STATS @SHIRLEYAYRES @TONYKARRERPEW INTERNET http://pewinternet.org @TIMBUCKTEETHFORRESTER http://www.forrester.com/home @RJACQUEZCOMSCORE http://www.comscore.com/ @PGSIMOESEMARKETER http://www.emarketer.com/ @2LEARN2COMSCORE/MOBILELENS http://bit.ly/LesSA @NANCYRUBIN @HOPKINSDAVID LEARNING TECHNOLOGIESEIGHT BOOKS MARCH 2012EMPLOYEES FIRST, CUSTOMERS SECOND | VINEET NAYARLITTLE BETS | PETER SIMSEMPOWERED | JOSEPH BERNOFF AND TED SCHADLERHUMANIZE | JAMIE NOTTER AND MADDIE GRANTTHE END OF BUSINESS AS USUAL | BRIAN SOLISGROUNDSWELL | CHARLENE LI AND JOSH BERNOFFENGAGE | BRIAN SOLISNET SMART: HOW TO THRIVE ONLINE | HOWARD RHEINGOLD AND ANTHONY WEEKS DIGITAL + SOCIAL STRATEGIES PRESENTATIONS WORKSHOPS TRAINER | FACILITATOR

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